High Demand for Pet Products and Services Leads to 18 New Franchise
Deals in 2015
LIVONIA, Mich.–(BUSINESS WIRE)–The pet industry flourished this year with over $60 billion in
expenditures, up from $58 billion in 2014. Continued growth is
attributed to conscious pet owners looking for natural or organic
products, an increase in the amount of households with pets and the
billion dollar market including pets in holiday festivities. Pet
Supplies Plus, the largest pet
franchise in the country, is capitalizing on the industry growth and
expecting to see its most successful franchise development year ever in
Founded on the idea that convenient, quality service for busy neighbors
was lacking in the pet industry, retail veterans, Jack Berry and Harry
Shallop, opened the first Pet Supplies Plus store in Redford, Michigan.
Since then, the neighborhood-style pet store has become a household name
in 26 states.
The 27-year-old pet retailer with more than 330 stores signed a total of
18 franchise deals for 26 units in 2015. The new locations build the
company’s presence in existing markets and introduce new markets to its
signature neighborly shopping experience. A location set to open in
Denver marks new territory, serving as its westernmost address to date.
With a steady stream of new franchise deals, Pet Supplies Plus is
scheduled to open 35 new stores in 2016.
In the year ahead, Pet Supplies Plus will continue its strategic growth
plan moving the brand into new regions. Most notably, after years of
requests by entrepreneurs eager to join the franchise, it has opened the
California market for franchise expansion. The retailer is also actively
seeking qualified franchise partners to develop its presence in Atlanta,
St. Louis, Denver and South Florida.
In addition to impressive franchise development growth, Pet Supplies
Plus made strategic internal changes , including the addition of David
Leonardo to the executive team as Senior Vice President of Franchising.
Leonardo’s strategy for growing the brand in the new year places
emphasis on introducing qualified multi-unit franchisees from different
categories to the booming opportunity in the pet industry.
“Our continued growth in 2015 and pipeline filled with new stores for
2016 demonstrates the constantly growing demand for pet products. Pet
retail is proven to be an anticyclical industry with more than 20 years
of positive growth,” said Leonardo. “We are proud to welcome new
franchisees to the Pet Supplies Plus family and remain committed to
providing a support system for strong unit-level economics.”
In May, Pet Supplies Plus announced a reduction of royalty fees from 4
percent to 2 percent for the first 12 months of a new franchise
agreement. Following a franchisee’s first year, the royalty fee remains
at 3 percent for the life of the franchise agreement. The reduction
opens the franchise opportunity to a broader range of candidates and
helps qualified candidates open stores at a faster rate.
For more information about Pet Supplies Plus franchising opportunities,
or contact Steve Olson at (734) 793-6532.
About Pet Supplies Plus
With more than 330 locations in 26 states, Pet Supplies Plus has earned
the reputation as America’s Favorite Neighborhood Pet Store by
offering a wide array of pet food, pet products, grooming services and
animal expertise in a welcoming environment. With a friendly,
pet-centered culture, where store managers and associates actually know
the names of hundreds of their pet customers and their pet parents, each
Pet Supplies Plus is large enough to house a broad selection of food and
equipment, yet small enough to still feel neighborly. Headquartered in
Livonia, MI., Pet Supplies Plus earned its success by understanding the
unique bond between humans and their pets, while championing the
conviction that ‘People Don’t Own Pets, Pets Own People.’ Pet Supplies
Plus is ranked in Entrepreneur magazine’s 35th Annual Franchise
500® list as the Top Full-Service Pet Supplies Franchise for its
exceptional performance in areas including financial strength and
stability, growth rate, and system size. For more information visit www.petsuppliesplus.com/franchise.
Fishman Public Relations for Pet Supplies Plus