PetSmart® Celebrates National Nutrition Month – Great Time to Re-Evaluate Pet Feeding Solutions

National In-Store Event Features Food Demos, Pet Nutrition Trivia,
Photo Op; New Innovations Available Now Include Lick-able Supplements,
Foods to Fuel a Sharper Mind, Outback Dog, Paleo-Inspired Diets

PHOENIX–(BUSINESS WIRE)–This month, humans everywhere are celebrating National Nutrition Month,
a campaign aimed at highlighting the importance of making informed food
choices and developing better eating habits. PetSmart is celebrating
this month, too, as a great time for pet parents to re-evaluate feeding
solutions, check out new food innovations, and celebrate our best
friends with in-store events held this Saturday at stores nationwide.


Who: Pet parents everywhere

What: Learn about new food solutions, nutrition education

Where: PetSmart stores nationwide

When: Sat., March 5, noon – 4 p.m.

Why: March is National Nutrition Month, a great time to
re-evaluate our own eating habits and take a deeper look at our pet food
solutions too.

Fun Features: Pet food trivia, food demos and thought-bubble
photo op. The first 50 photo op participants in each store will receive
a free feeding placemat featuring a photo of their pet. PetSmart will
also kick off a food drive March 5-13 benefiting homeless pets.

“March is National Nutrition Month and a great time for all of us to
look at our own nutritional habits and those of our best friends,” said
Eran Cohen, chief customer experience officer, PetSmart. “There are so
many pet food options available today from limited ingredient diets,
high-protein, raw – even breed-specific solutions, foods that sharpen
our dog’s mind, portable meal bars for the on-the-go dog and even those
adhering to Paleo diets. Our stores carry one of the most comprehensive
collections of pet food and nutritional supplements, and we want to
celebrate National Nutrition Month by helping pet parents take a look at
their pet’s unique needs and the range of feeding options out there.”

Enhance Pets’ Health and Wellness with Supplements

Supplements can enhance the diets of people, as well as pets. Dietary
supplements and vitamins can also aid with specific problems a human or
pet might encounter.

LICKS Pill Free Solutions® is a new line of supplements that
are easy for pets to consume because of their innovative delivery
formats – flavorful liquid gels and Pet Gummi Vits™ that dogs and cats
love! These unique delivery systems allow pets to absorb up to 98% of
the active ingredients. The LICKS line features solutions for a myriad
of pet health problems and is available in seven dog formulas – Athlete,
Digestion, ElderDog, Joint + Heart, Multi-Vitamin, Skin and Allergy +
Shiny Coat, and Zen. LICKS’ Pet Gummi Vits™ are available exclusively at
PetSmart. LICKS cat formulas will be available this summer.

Innovative Food Choices to Benefit All Kinds – Adult Dog to Athletic

Another recent dog food innovation is Purina® ProPlan® BRIGHT MIND™
Adult and Adult 7+ formulas, created specifically to support cognitive
health. The Adult formula is made with a blend of brain-supporting
nutrients such as Arginine, an essential amino acid; antioxidants such
as Vitamin E and C; and DHA and EPA from fish oils. This food solution
was designed to nourish the minds of dogs to support their cognitive
health throughout adulthood. BRIGHT MIND™ Adult 7+ formulas contain
enhanced botanical oils shown to provide an efficient fuel source for
the brain in dogs age 7 and older, helping to nourish their minds to
help them think more like they did when they were younger. Formulas
feature fan-favorite chicken and rice combinations.

For the athletic dog, PetSmart has new innovative products providing
nutrition perfect for highly active dogs. For on-the-go lifestyles where
dog and pet parent take to hiking or all-day activities, the TurboPUP
complete meal bars for dogs are an easy portable feeding solution.
TurboPUP founder Kristina Guerrero was inspired to create these
lightweight and compact bars while back-country skiing with her dog,
Duncan. These all-natural, high-protein and grain-free bars help sustain
a dog’s energy level and are offered in two beloved canine flavors:
peanut butter and bacon.

Nulo MedalSeries for dogs is a line exclusive to PetSmart for
the pet parent wanting to serve up high-protein, low carb meals for pups
who share their pet parents’ active lifestyle. The Chicken and Pea
recipe has the rich protein and low carbohydrate ingredients needed for
stable energy with over 82% of the protein coming from animal-based
sources. Nulo delivers rich protein and low carbohydrate ingredients
along with high-quality amino acids with advanced probiotics and healthy
antioxidants that every pet needs. This wholesome formula is made
without grain, potatoes, tapioca, corn, wheat or soy. Additional recipes
include salmon and sweet potato, turkey and peas and lamb and lentils

According to proponents of a Paleo-inspired diet for dogs, the digestion
of dogs and cats today is on par with their wild counterparts, where
meat-eating is the foundation for good nutrition and health with the
optimal food composition following the “prey model” of 50% protein, 40%
fat and 10% carbohydrates.

Only Natural Pet is a paleo-inspired pet food solution made of
honest ingredients including meats blended with whole fresh fruits and
vegetables. The products feature heavy protein recipes that are
dehydrated, freeze-dried and air-dried resulting in the nutrition
benefit of raw food for pets without the hassle of thawing and the
health risks of bacteria. The Only Natural Pet food is created in
small-batch production processes and with human-quality ingredients such
as cage-free chicken, fresh turkey, free-range lamb and beef, as well as
low-glycemic carbohydrates like sweet potatoes and real fruits and
vegetables like apples, cranberries, celery, pumpkin, broccoli, cabbage
and more. The full assortment of Only Natural Pet products is available
exclusively at approximately 135 PetSmart stores and

These pet food products are among a wide, comprehensive assortment
available now at PetSmart.

About PetSmart

 is the largest specialty pet retailer of services and solutions
for the lifetime needs of pets. At PetSmart, we love pets, and we
believe pets make us better people. Every day with every connection,
PetSmart’s passionate associates help bring pet parents closer to their
pets so they can live more fulfilled lives. This mission impacts
everything we do for our customers, the way we support our associates,
and how we give back to our communities. We employ approximately 53,000
associates, and operate approximately 1,433 pet stores in the United
States, Canada and Puerto Rico and approximately 202 in-store PetSmart®
 dog and cat boarding facilities. PetSmart provides a
broad range of competitively priced pet food and pet products and offers
dog training, pet grooming, pet boarding, PetSmart
Doggie Day Camp
 day care services and pet adoption services
in-store. Our portfolio of digital resources for pet parents – including and –
offers the most comprehensive online pet supplies and pet care
information in the U.S. Through our in-store pet adoption partnership
with independent nonprofit organizations, PetSmart
 and PetSmart Charities™ of Canada, PetSmart helps to save
the lives of more than 450,000 homeless pets each year. In addition,
PetSmart supports organizations that make communities a better place to
call home through our philanthropy program, PetSmart
Gives Back
™. By giving back to the communities where we live and
work, PetSmart not only celebrates the power of pets to enrich
people’s lives—we live it.

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Golin for PetSmart
Danielle Bickelmann, 972-341-2503
Media Line