PetSmart® Launches the ED Ellen DeGeneres Winter Collection for Pets
Seasonal Line Available Now Features Ski Theme, Chic Apparel,
Accessories, Outerwear, Toys and More
PHOENIX–(BUSINESS WIRE)–PetSmart, the leading pet specialty retailer in North America, and Ellen
DeGeneres, passionate pet enthusiast and product design guru, announced
today the launch of the ED Ellen DeGeneres Winter Collection for pets
with a fun ski theme including chic scarves, sweaters and outerwear, as
well as festive toys to keep pets warm and active through the coming
winter months.
The ski-themed items include a ski
lodge hut pet bed, and plush toys featuring ski
goggles, St.
Bernard dog, skiing
bear and apparel such as the Augie
ski dog hoodie featuring a dog on a pair of skis. Classic items like
the red
buffalo plaid scarf dog collar, festive red crew-neck sweater and
shearling-lined quilted barn coat all include the scripted “Love” and
“Joy” design elements, an iconic feature in many of the ED Ellen
DeGeneres apparel designs.
A focal item in the collection, a winter accessory set, with its
coordinating leg warmers, a neck-warmer style scarf and pom-pom hat done
in brown knit with pops of red – perfect for an outdoor photo op!
Winter toys include lots of animals like bears and wolves with classic
fair aisle knit detailing, a knit
hat flattie dog toy and a pair of knit
mittens connected with a rope – all with squeakers to engage play. A
treat jar, one of the most popular items in the ED Ellen DeGeneres pet
line, has the intriguing slogan: “May Cause Good Behavior.”
“My new Winter Collection for PetSmart has something to keep all of your
pets warm, stylish and active this season,” said Ellen DeGeneres. “It
may not stop your pets from running through the house tracking mud and
snow, but my goodness, will they look great doing it.”
Launching Feb. 1 of this year exclusively at PetSmart stores and PetSmart.com, the
ED Ellen DeGeneres pet collection includes hundreds of evergreen
products, a Cat
Collection and seasonally refreshed assortments four times a year.
Also included is a collection of natural at-home grooming products and
tools that can be found in the problem-solution aisle at PetSmart.
About ED Ellen DeGeneres
ED is Ellen DeGeneres’ American lifestyle brand inspired by her iconic
style, values and personality. ED was launched in 2015 as a joint
partnership with Ellen DeGeneres and Christopher Burch, CEO of Burch
Creative Capital. With a passion for interior design, architecture and
fashion, Ellen brings her unique vision to this beautifully designed,
high-quality collection of women’s apparel, footwear, accessories, pet
products as well as home furnishings and decor. The lifestyle brand is
real, accessible and every product feels like a personal connection
between Ellen and the consumers around the world. EDbyEllen.com.
About PetSmart®
PetSmart, Inc. is the largest specialty pet retailer of services and
solutions for the lifetime needs of pets. At PetSmart, we love pets, and
we believe pets make us better people. Every day with every connection,
PetSmart’s passionate associates help bring pet parents closer to their
pets so they, together, can live more fulfilled lives. This vision
impacts everything we do for our customers, the way we support our
associates and how we give back to our communities. We employ
approximately 55,000 associates, operate more than 1,500 pet stores in
the United States, Canada and Puerto Rico, as well as more than 200
in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart
provides a broad range of competitively priced pet food and products, as
well as pet-focused services such as dog training, pet grooming, pet
boarding, PetSmart® Doggie Day Camp® and pet adoption. PetSmart,
together with non-profits PetSmart Charities® and PetSmart Charities™ of
Canada, invite more than 3,500 animal welfare organizations to bring
adoptable pets into stores so they have the best chance possible of
finding a forever home. Through this in-store adoption program and other
signature events, PetSmart has facilitated more than 7.6 million
adoptions – more than any other brick-and-mortar organization. The
company’s portfolio of digital resources for pet parents includes PetSmart.com,
petMD.com, Pawculture.com,
AllPaws, an online pet adoption platform that helps potential pet
parents find the perfect pet to adopt based on their home, family and
lifestyle, as well as BlogPaws, the world’s first pet blogger and
influencer network. Through these digital platforms, PetSmart offers the
most comprehensive online pet supplies and pet care information in the
U.S. In celebration of its 30th anniversary, PetSmart launched its Buy a
Bag, Give a Meal™ program in March 2017. For every bag of cat or dog
food purchased March 1 – Dec. 31, 2017, PetSmart will donate a meal to
pets in need and expects to donate more than 60 million meals in
2017*. In May 2017, PetSmart acquired Chewy.com,
a leading online retailer of pet food and products in the U.S., which
operates as an independent subsidiary.
Find PetSmart on Facebook: www.facebook.com/PetSmart
See
PetSmart on Instagram: @PetSmart
Follow
PetSmart on Twitter: @PetSmart
See
PetSmart on YouTube: www.YouTube.com/PetSmart
Turn your passion for pets into a career you’ll love! Visit careers.petsmart.com to
learn more about corporate, retail store and Distribution Center
opportunities.
*Ends 12/31/17. 5 oz. dog food, 1.5 oz. cat food donated to PetSmart
Charities to feed dogs and cats in need. See details at petsmart.com/giveameal. The
actual number of meals donated is based on dog and cat food bags sold.
The meal donation estimate is based on historic sales for similar time
periods. No guaranteed amount. Rescue Bank and Feeding America will help
distribute a large portion of the pet food donation in the U.S., while
four large animal welfare agencies will distribute it in Canada.
Contacts
Golin for PetSmart
Virginia Hock, 469-680-2611
vhock@golin.com
or
PetSmart
Media Line
623-587-2177
