PicoBrew Unveils New “Pico” Craft Beer Brewing Appliance

Compact, affordable home craft beer machine is now on Kickstarter

, creator of the award-winning PicoBrew Zymatic® automatic beer
brewing appliance, today launched the company’s latest product, the
PicoBrew Pico™. While PicoBrew’s flagship Zymatic product targets beer
brewing professionals and prosumers, the Pico is a craft beer appliance
for the home craft beer enthusiast.

“With Zymatic we pioneered the fully-automatic, high-quality, craft beer
appliance,” said Dr. Bill Mitchell, CEO of PicoBrew. “Over 1,200 Zymatic
customers all over the world are now enjoying higher quality test
batches and more precise, repeatable results. Now with our more compact
and approachable Pico, we’ve truly created the craft brewing appliance
for beer lovers everywhere.”

After years of R&D related to heating, fluid distribution and ingredient
packaging, PicoBrew reduced the cost and complexity of the patented
processes and technology employed in their flagship Zymatic, and
designed it into a compact, stylish package. At 12” wide and 31 pounds,
the Pico, for the first time ever, allows someone with no brewing
experience to easily brew five (5) liters of fresh, top-quality craft
beer in the comfort of their own kitchen.

The new PicoPak™ system employed by the Pico uses pre-packaged
ingredient packs available from brewers and breweries around the world.
PicoPaks and proven recipes ensure that new brewers achieve great
brewing results right from the start. Customers looking for more
customization can personalize their batches to adjust bitterness and
alcohol levels.

Brewing on Pico is as simple as filling a keg with water, loading the
hop and grain modules into the machine, and hitting “Brew.” Automatic
steam-cleaning and compostable pulp packaging for grains and hops make
clean-up a snap. After brewing, the beer is fermented by adding yeast
from the PicoPak, and then transferred to five (5) liter serving kegs
and carbonated. Some PicoPaks also employ a dry-hopping step where a
hops package is added for more hop flavor and aroma.

“Although the craft beer market is expanding at a record pace, small
craft breweries face a steep and increasing challenge getting
distribution for their beers. At the same time, craft beer lovers around
the world are eager to discover and experience unique fresh craft
brews,” said Mitchell. “We’re excited to help both craft breweries
squeezed by this increasing beer market consolidation, and craft beer
lovers who can’t get the beer selection and quality they crave…it’s
really a win-win.”

Key to this craft beer synergy is the new PicoBrew BrewMarketplace, a
giant “AppStore for beer.” Brewers and even homebrewers publish their
beers on BrewMarketplace and receive royalties on every sale. Customers
explore and purchase beer based on in-depth knowledge about the beer and
brewer, community ratings, trends and peer feedback. Any brewer seeking
to publish their beer on BrewMarketplace can join the PicoBrew
Development Program (PDP), which leverages Zymatic as a development
platform to create PicoPaks. More than 50 breweries and brewmasters have
already joined the program and are working with PicoBrew to create
PicoPaks, including Dogfish Head, Rogue, Dieu du Ciel! (Canada), and
Cervecería Barbarian (Peru). “Our hope is that with the Pico acting as
essentially a ‘3D printer for beer,’ and the BrewMarketplace connecting
craft brewers and customers, we can fundamentally improve the quality of
beer consumed by the world today,” enthused Mitchell. “Our mission is to
get the world brewing, and Pico is at the center of it all.”

The Pico will retail for $999 MSRP at general availability in Spring
2016, but is available now for pre-order on https://www.kickstarter.com/projects/1708005089/pico-craft-beer-at-home
starting at $499. For more information about the Pico, the Zymatic, or
PicoBrew, visit www.picobrew.com.


BLASTmedia for PicoBrew
Brittani Hensel, 317-806-1900 x142