2nd Annual Effort to Be Held in Honor of World Water Day on March 22
SCOTTSDALE, Ariz.–(BUSINESS WIRE)–On World Water Day, March 22, Planet
Water Foundation, one of the leading non-profit organizations
focused on bringing clean water to the world’s most disadvantaged
communities, will install 24 clean water filtration systems (AquaTowers)
that will supply the daily drinking water requirements in 24 communities
across five countries – in just 24 hours.
According to a 2014 update from the World Health Organization and
UNICEF, 748 million, or roughly one in ten people worldwide, live
without access to clean water every day. In many areas of the world,
including communities in the Asia Pacific region and Latin America,
where Planet Water Foundation focuses its work, the percentage of those
lacking access to potable water is much greater.
In an effort to draw attention to the world’s growing water poverty
crisis, Planet Water’s “Project 24” initiative will deploy 24 of its
signature green technology AquaTowers in just 24 hours – an ambitious
plan, as one system typically takes a full day to construct and
commission. In relay-style fashion with teams in five countries, project
deployments will begin at midnight U.S. Eastern Daylight Time,
constructing one AquaTower sequentially every hour, on the hour, in
communities across Cambodia, Colombia, India, Indonesia and the
In cooperation with Arizona State University and Arizona PBS, Project 24
will be featured as a one-hour special at 9 p.m. Eastern Daylight Time,
streamed live on Planet Water’s website at www.planet-water.org.
The show will feature AquaTower installations from projects, while
illuminating the stories of community members and the impact clean, safe
water will have on their lives.
Each AquaTower produces up to 10,000 liters of clean, safe drinking
water every day – enough to support the needs of 1,000 people, or the
size of a typical rural village in impoverished communities. Superior to
well water, AquaTowers remove bacteria, protozoa, viruses, pathogens and
other contaminants that make people sick to produce safe drinking water
that meets World Health Organization standards. The drinking water is
accessed through nine faucets positioned around the tower, which are
also used for hand washing. According to the World Health Organization,
improving access to water, sanitation and hygiene can prevent at least
9.1% of the global burden of disease, and 6.3% of all deaths.
“Having access to clean water is often times something we take for
granted in the U.S.,” said Mark Steele, Founder and CEO of Planet Water
Foundation. “Installation of these AquaTowers solves many problems that
face these communities in all parts of the world. Providing clean water
allows young girls the opportunity to go to school when they would often
spend their entire day gathering water for their families. We can help
reduce the estimated yearly 500,000 dehydration deaths caused by
diarrhea from contaminated water.”
As a vital part of Planet Water’s solution, the non-profit also
implements water-health and hygiene education programs into the schools
and communities where it deploys AquaTowers. These child-friendly,
activity-based programs teach children and their caregivers about germs,
how they spread, proper hand washing, bathing and tooth brushing.
Each Project 24 AquaTower project costs $15,000 to deploy, which also
includes five years of post-project sustainability support, water
quality monitoring, and implementation of the water-health and hygiene
education program. AquaTower projects are typically sponsored by
companies that are committed to corporate and social responsibility
around water and hygiene education initiatives, such as Xylem,
Starbucks, Coca-Cola and Capital One.
Individuals in the U.S. can support the foundation’s work by purchasing
Planet Water’s electrolyte-enhanced bottled water that is available at a
number of leading retailers such as Sprouts, Hi-Health, AJ’s Fine Foods,
and Bucky’s, among many others. Each bottle purchased supports the
clean, safe water needs of a child for an entire month. Individual
donations are also accepted on the foundation’s website.
Since 2009, Planet Water has deployed nearly 700 projects, bringing
clean water to more than 700,000 people across 12 countries through
partnerships with organizations such as JP Morgan, Xylem, Levi &
Strauss, Timberland, and Habitat for Humanity.
For more information about Planet Water’s Project 24, please contact
Shelby Tuttle of ANDERSON Advertising and Public Relations at firstname.lastname@example.org
or (480) 330-9346. Phone, Skype or satellite interviews are available
with Planet Water CEO and founder Mark Steele on World Water Day from
his remote on-site location in Cambodia.
About Planet Water Foundation
Planet Water Foundation is a non-profit organization focused on bringing
clean water to the world’s most disadvantaged communities through the
installation of community-based water filtration systems (AquaTowers)
and the deployment of hygiene education programs. Planet Water
Foundation projects are focused on children, schools, and
rural/peri-urban communities across Asia and Latin America.
About Project 24
On World Water Day, Planet Water’s mission will be to again bring clean
water to 24 communities in 24 hours – this year across five countries.
By providing access to clean, safe water and hygiene education programs,
Project 24 will build hope, health and opportunity for communities
across Cambodia, India, the Philippines, Indonesia and Colombia.
ANDERSON Advertising & Public Relations