Plarium and Twentieth Century Fox Unleash ‘Alien vs. Predator’ on Facebook

The new 24-mission AVP event within ‘Soldiers, Inc.’ is Available Now

TEL AVIV, Israel–(BUSINESS WIRE)–Plarium,
a leading social and mobile game developer with over 150 million users,
and Twentieth Century Fox, today announced the release of the Alien
vs. Predator
(AVP) event on Plarium’s hit Facebook game, Soldiers,
Inc.
The Alien vs. Predator event is available at the
link here: https://apps.facebook.com/soldiersinc/.


The 90-day AVP addition to Soldiers, Inc. includes two separate
Alien and Predator campaigns at 12 missions each, which can be
experienced separately or in parallel with each other. In the Alien
campaign, players will work with the Weyland Corporation’s top
Xenobiologist to turn Aliens into devastating living weapons. The
Predator campaign pairs players with the iconic Syndicate handler from Soldiers,
Inc
, Mr. Black, as he seeks to acquire unknown Predator weapons
technology before a thermonuclear detonation erases them from existence.

“We are excited to team up with Plarium to bring Alien vs. Predator
to a platform as widely regarded as Facebook where everyone can play,”
said Mike Doyle, VP of Interactive Games at Twentieth Century Fox
Consumer Products. “There will be a lot of natural tie-ins to the AVP
content for fans, as the characters and staples of the franchise mesh
well with the gameplay and world of Soldiers, Inc.

Launched in August of 2013, Soldiers,
Inc
.
has been coined one of the “best new games of the year” by
Facebook and remains one of Plarium’s most popular titles with 85
million total players. The Massively Multiplayer Online (MMO) strategy
game is set in 2019 in the fictional realm of Zandia where foreign
powers, multinational companies and underground criminal organizations
are all fighting to locate rare minerals in a starving and depleting
state.

Key features of the AVP campaign include:

  • 13 Limited-Edition Units

    • The event introduces 5 all-new Alien units and 5 all-new Predator
      units. Players will be able to train powerful Alien and Predator
      clones to fight alongside their regular forces!
    • Three special new Strategic Units:

      • Predator Ancient – boosts the offensive and defensive
        capabilities of any Predators it accompanies into
        battle.
      • Alien Queen – boosts offensive and defensive
        capabilities of any Aliens.
      • Predalien – the strongest unit to appear in Soldiers
        Inc.
        to date – affects both new types of Units.
      • Construct the Weyland Field Laboratory in your base to build new
        Alien and Predator Units.
      • New items (Artifacts) can be used to create each clone.
      • New locations and excavation sites will be uncovered across
        Zandia. Players will have to capture and hold these sites using
        their new units to collect Artifacts.
      • Introducing special new AVP-themed PvP Tournaments
      • Players can engage each other in battle at their bases or other
        sites and compete to collect the most Skull trophies
      • New AVP prize packs will be offered for top performers in these
        events

      “We have been fans of the Alien vs. Predator franchise for a long
      time and always thought it would translate perfectly within the strategy
      MMO genre,” said Gabi Shalel, co-founder and CMO of Plarium. “Thanks to
      Twentieth Century Fox we were able to make this a reality and deliver
      our longtime fans an experience worthy of the brand.”

      This partnership is the first of its kind for Plarium, who plans to grow
      their presence of branded content and incorporate it within future games
      and franchises. To experience the Alien vs. Predator event,
      please visit: https://apps.facebook.com/soldiersinc/.

      About Plarium:

      Founded in 2009, Plarium Global Ltd. is dedicated to creating the best
      mobile and social experience for hardcore gamers worldwide. With over
      150 million registered users, we’re proud to be consistently ranked
      among Facebook’s top hardcore game developers. Plarium employs more than
      1000 individuals and is headquartered in Israel with five offices and
      development studios across Europe and the United States. Our hardcore
      social and mobile games are available on all major social networks,
      including Facebook, Vkontakte, Odnoklassniki and Mail.ru, as well as web
      browsers, iOS and Android.

      About Twentieth Century Fox Consumer Products

      A division of 21st Century Fox and recognized industry leader, Twentieth
      Century Fox Consumer Products licenses and markets properties worldwide
      on behalf of Twentieth Century Fox Film Corporation, Twentieth Century
      Fox Television and Fox Broadcasting Company, as well as third party
      lines. The division is aligned with Twentieth Century Fox Television,
      the flagship studio leading the industry in supplying award-winning and
      blockbuster primetime television programming and entertainment content.

      Contacts

      Plarium
      Deanna Dweck
      +972 9 9540211 ext. 116
      deanna@plarium.com
      or
      Fusion
      PR for Plarium
      Ross Blume
      +1-310-481-1431 ext. 18
      ross.blume@fusionpr.com

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