Profitero Now Connects Digital Shelf and Amazon Sales Data To Deliver Unique Brand Insights

Consumer brands can use Amazon Market Share Estimation this holiday
season to actively outpace competitors on Amazon

DUBLIN & BOSTON–(BUSINESS WIRE)–Brands looking for a strategic advantage this holiday season,
specifically on the world’s largest online retailer Amazon, now have a
tool that delivers unprecedented insight into category share and how to
gain or sustain it: Amazon
Market Share Estimation

During this year’s highly competitive holiday shopping season, Amazon
Market Share Estimation will enable brands to make strategic adjustments
in order to drive their eCommerce sales. Profitero does this by uniquely
combining digital shelf data it actively monitors – what shoppers see
and experience as they shop – with actual Amazon sales data.

eCommerce managers, Amazon brand managers, and sales and marketing
executives, will all now know the answers to such critical questions as:
What is the total size of my category on Amazon and how does this
compare to my competitors?; How fast are my categories growing over
time?; Am I growing my share in these categories and by how much?; What
are third party marketplace sales for my products?

“Amazon’s growth has outpaced eCommerce by 1-2x, giving it a dominant
lead in many of the world’s most mature eCommerce markets. As the
percentage of eCommerce sales grows exponentially, brands can no longer
guess at their market share and growth within a category on Amazon –
they need actionable data,” said Vol Pigrukh, Profitero CEO and
co-founder. “This holiday season will likely set another record for
online sales, driven by Amazon, and it will also be a tipping point
where data and analytics aren’t just used for pre- and post-season
benchmarks but for active decision-making.”

“Knowing where we stand on Amazon versus others in our category is
critical to attaining a competitive advantage,” said Garrett Bluhm, head
of eCommerce for Hyland’s. “Having a direct line of sight into how
pricing, promotions and other variables affect share enables us to be
much more opportunistic and responsive, and this translates into better

By estimating the total size and growth of a category, Profitero ensures
that consumer brands are equipped with the essential insights to not
only know their own sales, but also their estimated and predicted share
of a category versus competitors for each product. Brands can track how
their share changes over time and what may be causing it. They can
monitor what shoppers see and buy online and turn that information into
insights and strategic recommendations that pinpoint how to improve
their daily performance.

In addition to announcing Amazon Market Share Estimation, which is
available as a standalone solution or as part of Profitero’s eCommerce
performance analytics suite, Profitero today also unveiled a new company
logo and website. These changes take place amid rapid demand for
eCommerce analytics as sales from the online channel continue to explode

Profitero actively tracks more than 275 million products across 40
countries for retailers and consumer brands. Global customers include
L’Oreal, General Mills, Walmart, Sam’s Club, Ikea, Delhaize, Morrisons,
Waitrose and Ocado.

About Profitero

Profitero monitors what shoppers see and buy online, actively tracking
more than 275 million products across 40 countries for retailers and
consumer brands. Real-time eCommerce analytics, insights and strategic
recommendations pinpoint how to improve daily performance across your
sales channels. Our proprietary digital monitoring technology is
uniquely combined with sales data, ensuring that you maintain or
increase market share. For more information email
or visit


Greenough Communications
Lucy Muscarella, 617-275-6527