Research and Markets: Beer Market in Germany – Market Research 2015-2019 – An integral part of German culture / Availability of substitutes / Growing shift in sales from on-trade to off-trade

DUBLIN–(BUSINESS WIRE)–Research and Markets (
has announced the addition of the “Beer
Market in Germany – Market Research 2015-2019”
report to their

The report forecasts the beer market in Germany to
grow at a CAGR of 1.19% and 0.63% in terms of revenue and volume,
respectively, over the period 2014-2019.

Beer is the most consumed alcoholic beverage in Germany. It accounted
for a market share of 47.18% of the total alcohol market in Germany in
2014, amounting to $84.99 billion. Though the beer market is the largest
segment, it has matured and is likely to exhibit a declining pattern
during the forecast period.

The beer market in Germany
witnessed growth in 2014 because of the victory of Germany in the
Football World Cup, which led to increased consumption of beer. However,
during the forecast period the market is likely to decline because of
changing consumer demographics and rising health consciousness among

This report covers the present scenario and the
growth prospects of the beer market in Germany for the period 2015-2019.
To calculate the market size, the report takes into account the sales
and consumption through various distribution channels, and takes into
account the taxes levied by the government.

The market
size is calculated in terms of revenue as well as volume for the
following categories:

  • Standard lager
  • Premium lager
  • Specialty beer
  • Low alcohol
  • Ales and stouts

It also covers the sales via distribution channels of the following

  • On-trade (licensed pubs, bars, clubs, restaurants, and other outlets
    related to the hospitality sector)
  • Off-trade (specialist retailers, supermarkets/hypermarkets,
    discounters, and other retail outlets)

Key vendors

  • Anheuser-Busch
  • Bitburger Braugruppe
  • Krombacher
  • OETTINGER Brewery Group
  • Radeberger Gruppe

Other prominent vendors

  • Beck’s Brewery
  • Birra Menabrea
  • Bitburger Brewery
  • Budweiser Budvar Brewery
  • Cesu Alus
  • Chimay Brewery
  • Diageo
  • Erdinger
  • Forst
  • Krombacher Brauerei
  • Molson Coors
  • Oakleaf Brewery
  • Paulaner Brewery
  • Pivovarna Lako
  • Royal Unibrew
  • vyturys
  • The Brew Company
  • Veltins
  • Warsteiner

For more information visit


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