Review 2016: LR Health & Beauty Continues Successful Course

Extensive investments at the company site in Ahlen

AHLEN, Germany–(BUSINESS WIRE)–The positive trend from 2015 continues: LR Health & Beauty was able to
expand its positive business development in 2016. The Ahlen-based
network marketing company recorded sales of nearly EUR 258 million, up
15 percent on a year-on-year basis (net of currency effects). Key growth
drivers in turnover were the international markets such as Turkey,
Italy, Poland, Belgium, the Netherlands and Spain with double-digit
growth. But in Germany as well, LR grew by almost 20 percent in the
acquisition of new sales partners, thus laying the foundation for
sustainable success. “This is an excellent development that confirms the
confidence in our business model,” says Dr. Thomas Stoffmehl, CEO of LR
Health & Beauty and spokesman of the Management Board.

In focus for 2017: Support of sales partners

The targeted support of the sales partners, the development of careers
and, as a result, the sustained expansion of sales structures take
centre stage in 2017. “As a genuine network marketing company, the
intensive exchange and dialogue with our sales partners is essential for
us. This is the only way to ensure that the sales partners are supported
in a needs-oriented way, to win them over to our business and bind them
in the long term,” says Dr. Thomas Stoffmehl.

Site investment: Extension of the production capacities

The expansion of the company site in Ahlen is part of the company’s
sustainable growth strategy. A production site for the Aloe Vera
Drinking gels is being built there and will be completed by the end of
2017. With a turnover of 39%, the Aloe Vera product segment is one of
the most important core competencies of LR. With an annual harvesting
volume of 12,000 tonnes of aloe vera leaves, the company is among the
world’s largest manufacturers of aloe vera products. The production
plant will be state-of-the-art and closely interlinked with logistics.
LR thus strengthens its claim “Made in Germany” with the highest quality

The direct selling industry faces challenges over the next years. “In
the age of digitalisation, it is important to modernise the business
model, continuously expand a first-class, innovative product portfolio
and build up a motivated partner organisation to remain well-positioned
for a promising future. With a strong team of over 1,200 LR employees
worldwide, we are well positioned to tackle these challenges,” says Dr.
Thomas Stoffmehl.

LR Health & Beauty

Under the motto “More quality for your life“, the LR Group with
headquarters in Ahlen/Westphalia produces and markets various health and
beauty products in around 28 countries. The range includes care and
decorative cosmetics, dietary supplements and perfumes. In the fragrance
segment, the company, which was in founded in 1985, has established
exclusive cooperations with celebrities such as Guido Maria Kretschmer,
Karolina Kurkova and Bruce Willis. With more than 1,200 employees as
well as thousands of registered sales partners and customers, LR is one
of Europe’s leading direct sales enterprises. Since 2014, LR products
are also available at the company’s customer online shop. LR’s strong
market position is based above all on a high-quality product range and
an attractive bonus and training plan which is unsurpassed in the
industry. LR also established the LR Global Kids Fund e. V. which
provides efficient and unbureaucratic support for deprived children and
their families in many different countries around the world in
cooperation with local institutions.


LR Health & Beauty
Almut Kellermeyer
Head of PR /
Public Affairs
Tel: +49 2382 70 60 114
Agentur für Kommunikation GmbH

Mieke Meimbresse
Tel. + 49
69 955264-33