REVOLVE Pioneers “Festival Fashion Season” With On-Demand Digital Runway and Hosts Hottest Party in the Desert
REVOLVE Partners with Delivery App Postmates to Bring On-Demand
Festival Outfits to Six Major U.S. Cities to Promote #REVOLVEfestival
Influencer Initiative
WEST HOLLYWOOD, Calif.–(BUSINESS WIRE)–REVOLVE,
the leading online retailer serving fashion-savvy millennial consumers,
announced its “On-Demand Digital Fashion Show” with delivery app,
Postmates, to give customers across six major U.S. cities – Los Angeles,
Palm Springs, Orange County, San Francisco, New York City and Dallas –
instant access to the hottest festival fashions seen in Coachella
Valley from April 15-17.
The world’s top fashion influencers, dressed in head-to-toe REVOLVE
products, will share their festival looks across various social channels
throughout the first weekend of Coachella Music Festival. Influencers
include Sincerely Jules, Song of Style, Collage Vintage, Negin
Mirsalehi, Kristina Bazan, Camila Coelho, and many more. Customers in
these six cities will be able to shop more than 50 styles via Postmates
and have product delivered within 60 minutes of ordering. Disrupting the
traditional fashion show format, REVOLVE’s “Digital Fashion Show”
enables customers to shop outfits worn by influencers in real time at a
quintessential lifestyle experience, important to the millennial
customer.
“Festival season isn’t just about the music anymore; it’s a cultural
phenomenon with fashion at its core. Our customers look to festivals for
fashion inspiration and consider influencers as their style muses more
than models on the runway. When they want something, they want it right
away and through the Digital Fashion Show, we are giving our customers
exactly what they want, where and how they want it. Whether at our party
experiencing everything in real life, or following us at
#REVOLVEfestival, we are able to take the shopping experience to a new
level,” says REVOLVE Co-Founder and Co-CEO Michael Mente.
In 2015, festival-appropriate attire made up approximately 30 percent of
REVOLVE’s overall sales, and roughly 50 percent of all traffic comes
from mobile. This new “Festival Fashion Season” is one of the most
important shopping periods of the year.
“With our recent focus on retail, Postmates and REVOLVE are a natural
fit when it comes to on-demand delivery,” says Holger Luedorf, SVP of
Business at Postmates. “The Postmates platform is simple to use, saving
the customer time and making it easy to get REVOLVE’s festival
collection delivered to its customers instantly.”
REVOLVE plans to take over the much-anticipated festival in Coachella
Valley, bringing together the most influential people in fashion and
music – with a combined reach of over 80 million followers on Instagram
alone – to its exclusive parties at the “REVOLVE Desert House” in Indio.
Saturday’s #AWGE Arcade hosted by A$AP Rocky and Sunday’s rager with
secret performances and DJ sets will be the most sought-after ticket in
town.
“Everyone knows REVOLVE throws the best parties. The REVOLVE Desert
House will be the destination for fashion tastemakers, industry
insiders, V.I.P. customers, and of course our friends,” says Mente.
“Don’t expect a typical corporate-sponsored party from an old guard
brand trying to buy the love of the next generation. This is going to be
us, our friends and our customers having the time of our lives together!”
About Postmates Partnership:
For a flat delivery fee of $3.99, REVOLVE customers can receive pieces
from its festival collection in under 60 minutes. The collection
features more than 50 styles and includes a wide range of accessories,
shoes, swimwear, shorts, rompers, and festival-worthy dresses.
Merchandise ranges in price from $28 to $650.
Shop the REVOLVE on-demand festival collection at https://postmates.com/,
or shop the full collection of festival attire online at rvlv.me/FestivalShop.
About REVOLVE
REVOLVE
is the virtual home for an unrivaled collection of more than 500 of the
world’s most-coveted established and emerging brands in women’s and
men’s designer apparel, shoes and accessories. REVOLVE provides the
highest quality online and mobile shopping experience, serving the
style-savvy consumer with impeccable customer service. Based in Los
Angeles, REVOLVE’s aesthetic is deeply rooted in the Southern California
lifestyle from which it was founded, where a savvy view of fashion and
fun-loving attitude are infused into the entire REVOLVE customer
experience. For more information please visit http://www.revolve.com
Contacts
SutherlandGold Group for REVOLVE
Bethany Mullinix, 415-275-6238
bmullinix@sutherlandgold.com
