Rite Aid and P&G Team with NFL Star Antonio Brown to Challenge Fans to Dance and Clean Their Way to Super Bowl LI
NFL’s premier end zone dancer wants NFL fans to show off their best
cleaning dance moves for a chance to win Super Bowl LI tickets
CINCINNATI–(BUSINESS WIRE)–There is a dance craze ready to sweep the nation, literally. P&G, an
official partner of the NFL, has teamed up with Rite Aid and Pittsburgh
Steelers wide receiver Antonio Brown to help NFL fans not only keep
their homes spotless, but also have the chance to dance their way to
Super Bowl LI.
Brown stars in a video, released today, challenging fans to a cleaning
dance-off. On a home-inspired soundstage, set to an infectious beat,
Brown demonstrates how to make cleaning entertaining, Swiffer in hand,
with backup dancers behind him. It culminates in Brown’s challenge to
fans at home: Show me your best cleaning dance moves! To enter,
they can share videos on social media of their own performances using
#AntonioDanceContest. Brown will choose a winning dancer to send to
Super Bowl LI with their family.
“With holidays right around the corner, we know shoppers are stocking up
on products to keep their homes clean for guests and gathering,” said
Eric Rose, P&G Brand Manager. “Dancing while cleaning has long been a
universal consumer behavior so we thought it would be fun to reward our
most creative shoppers that tackle cleaning in style.”
Brown, who vowed this season to provide fans with memorable end zone
dances, knows the importance of having fun while doing work. “I
celebrate every touchdown with a dance,” said Brown, who has appeared on
ABC’s Dancing with the Stars. “I want fans everywhere to have as much
fun at home as I do in the end zone.”
The full video can be viewed on Antonio Brown’s Facebook
page and Rite Aid’s YouTube
channel. For official rules and to learn more, visit your local Rite Aid
or go to Riteaid.com/AntonioDanceContest.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for
the latest news and information about P&G and its brands.
About Rite Aid
Rite Aid Corporation (NYSE: RAD) is one of the nation’s leading
drugstore chains with nearly 4,600 stores in 31 states and the District
of Columbia and fiscal 2015 annual revenues of $26.5 billion.
Information about Rite Aid, including corporate background and press
releases, is available through the company’s website at www.riteaid.com.
Contacts
Taylor
Sade Ayodele, 212-714-5759
sayodele@taylorstrategy.com
