Robinson Fresh Launches Industry Facing Blog with Freshspective
EDEN PRAIRIE, Minn.–(BUSINESS WIRE)–Leading the charge in providing expert content to the produce industry,
Robinson Fresh introduces Freshspective™,
a weekly blog dedicated to news, trends, and happenings in the fresh
food space.
Click to tweet: Robinson
Fresh introduces industry blog, Freshspective. Join the conversation
with @WeSpeakFresh!
As global demand for fresh fruits and vegetables increases, demographics
shift, and the competition among food suppliers becomes fiercer and more
fragmented, members of the industry are often strapped for both time and
resources. Although there are a variety of existing industry blogs that
target consumers, the challenges that face growers, retailers,
wholesale, and foodservice providers are unique.
Freshspective features posts authored by Robinson
Fresh employees, industry experts, and leaders, as well as others
who support and engage in the fresh produce and cold chain space.
“Part of our job as a market leader in the perishable space is to
continue to provide resources that educate our customers, provide
thought leadership, and provoke meaningful conversations,” said Jim
Lemke, president of Robinson Fresh.
Some of the trending topics include what to be aware of in regards to
the upcoming Food Safety Modernization Act changes, balancing technology
and process in order to better maintain the cold chain, as well as how
to increase sales by capitalizing on local
produce programs.
“Freshspective is another piece in the evolution of Robinson Fresh as
the premier end-to-end fresh solutions provider and we’re dedicated to
ensuring that our customers have the tools that they need to achieve
success in their business,” said Lemke.
The blog’s user-friendly design encourages readers to subscribe,
comment, and share the conversation via their various social media
channels.
About Robinson Fresh®
Robinson Fresh got
its start in the produce industry over 100 years ago, providing fresh
fruits and vegetables to the settlers of North America. Today, Robinson
Fresh is one of the largest produce companies in the world and offers
the highest quality products. Robinson Fresh packs in many well-known
private label and consumer brands as well as a full line of conventional
and organic produce through a worldwide network of regional and local
growers. For more information about Robinson Fresh, visit http://www.robinsonfresh.com.
Contacts
Robinson Fresh
Mike Wilken, 952-937-6761
Public
Relations Manager
mike.wilken@chrobinson.com
