Rovi Launches One-of-a-Kind Sports Metadata to Connect Fans to Favorite Teams and Athletes

Comprehensive Metadata Offering, Rovi Sports, Drives New User
Experiences and Dynamic Discovery of Sports Programing Across the Globe

LAS VEGAS–(BUSINESS WIRE)–CES — Rovi Corporation (NASDAQ: ROVI) today introduced Rovi
Sports, a one-of-a-kind metadata product that drives new,
personalized discovery experiences before, during and after the game.
Powered by the Rovi Knowledge Graph Engine, Rovi Sports provides
extensive descriptive information about sports, leagues, teams and
players and will enable consumers to identify the most interesting plays
of the game in real-time.

Unlike any other metadata provider today, Rovi powers the entire
entertainment ecosystem by connecting related content from multiple
media types including TV, movies, sports, music, games and books. By
linking the world of sports with other media categories, Rovi Sports
enables service providers, device manufacturers, portals, application
developers, and other sports rights holders to drive consumption and
engage sports fans by connecting them to other types of media beyond the
game itself. With insight gathered from the Rovi Knowledge Graph Engine,
Rovi will power seamless navigation to the most memorable sports moments
with new applications including over-the-top (OTT) linking to live
content, notable plays and athlete career highlights. Rovi also provides
live statistics such as real-time scores and roster changes, as well as
real-time schedule updates that can be used to adjust DVR settings to
accommodate shifting game start and end times.

“For centuries, sports have defined cultures and societies around the
world, representing an enormous percentage of entertainment consumption.
This is especially true in the age of digital viewing, with 75 percent
of all sports content being consumed on smartphones, smart TVs and
tablets,” said Kathy Weidman, senior vice president and general manager
for metadata, Rovi. “As the leader in entertainment metadata, Rovi is
committed to applying our dynamic metadata capabilities to categories
that are the most meaningful to viewers. Sports fans are fiercely
passionate and loyal to their favorite athletes and teams, and we are
excited to be part of the ecosystem that will enrich the viewing
experience for fans as they enjoy their favorite sporting events.”

Rovi Sports provides comprehensive global sports metadata for 60,000 of
the world’s most popular sporting events, including the Olympics. Rovi
delivers traditional metadata such as team standings, rosters, player
profiles and live action shots, and enhances it with dynamic data
services providing in-game context and OTT support of full games and
highlights all tied together by the unique Rovi ID. Offering in-depth
Olympics metadata, Rovi Sports will power country-specific stories about
champions and OTT links to highlights by event, country and athlete to
engage with fans on a deeper level. Additionally, it delivers real-time
schedule updates, so DVR settings can be adjusted and viewers never miss
the end of the game during the crucial moments in overtime. Rovi Sports
enables service providers, multi-system operators, consumer electronics
manufacturers and content providers to create and deliver immersive and
interactive experiences that bring sports fans even closer to their
favorite teams and athletes.

About Rovi Corporation

Rovi Corporation (NASDAQ: ROVI) is creating personalized and data-driven
ways for viewers to discover the right entertainment and for providers
to discover the right audiences. Chosen by top brands in entertainment
content, services and devices, Rovi touches the lives of hundreds of
millions of consumers by providing comprehensive solutions, customizable
products and technology licensing to make discovery simple, seamless and
personal. Learn how Rovi is advancing entertainment and audience
discovery at rovicorp.com,
or follow us on Twitter @rovicorp.com.

Forward-Looking Statements

All statements contained herein that are not statements of historical
fact, including statements that use the words “will” or “is expected
to,” or similar words that describe Rovi Corporation’s or its
management’s future plans, objectives or goals, are “forward-looking
statements” and are made pursuant to the Safe-Harbor provisions of the
Private Securities Litigation Reform Act of 1995. Such forward-looking
statements involve known and unknown risks, uncertainties and other
factors that could cause the actual results of Rovi Corporation to be
materially different from the historical results and/or from any future
results or outcomes expressed or implied by such forward-looking
statements. Such factors are further addressed in Rovi Corporation’s
most recent report on Form 10-Q for the period ended September 30, 2015,
and such other documents as are filed with the Securities and Exchange
Commission from time to time (available at www.sec.gov).
Rovi Corporation assumes no obligation to update any forward-looking
statements in order to reflect events or circumstances that may arise
after the date of this release, except as required by law.

Contacts

Rovi Corporation
Stacey Hurwitz, 617-710-9171
Stacey.Hurwitz@rovicorp.com