Rutgers Business School Executive Education Launches Marketing Campaign
“Breakthrough with Brilliance” shows how individuals and
corporations can leverage executive education to remain relevant and
competitive in today’s world
NEW BRUNSWICK, N.J.–(BUSINESS WIRE)–In the new world of executive education, corporate training isn’t just
about lectures, case studies and team exercises. A new marketing
campaign by Rutgers
Business School Executive Education aims to show how individuals and
corporations can “Breakthrough with Brilliance” by leveraging executive
education to remain relevant and competitive in today’s fast changing
corporate environment.
The Rutgers Business School’s new marketing campaign will focus on
continuous growth and professional achievement through executive
education.
“Our clients understand that the path to success is not a straight line
or a finish line. Individuals and companies must evolve and adapt for
continuous growth to achieve real progress,” said Jackie Scott, Global
Program Director at the Rutgers Business School.
“It’s our job to figure out how to deliver the best training experience
in the most innovative and cost effective way. It’s such an incredibly
exciting task to have, knowing that we have the responsibility to help
our clients understand how to approach a problem from a new lens and a
different perspective, which often leads to breakthrough thinking,”
Scott added.
A “breakthrough” can be a small step in the right direction or a
complete change of direction, yet both examples require a growth
mindset. Companies recognize this and are increasingly investing more in
developing internal talent and building a leadership pipeline. Most
fast-track professionals don’t have the time to return to school to for
a full time MBA. It is here that customized corporate programs, self
paced online offerings and Mini-MBAs have garnered great interest.
Learning new skills, concepts and practices on the fly requires some
self-awareness and the ability to ask oneself, “are my skills relevant
today and am I prepared for the future of the organization?”
This powerful insight led to the launch of the “Breakthrough with
Brilliance” movement. This campaign celebrates program participants,
Rutgers Business School faculty, extended global faculty and corporate
partners. Rutgers has started this compelling conversation with its team
of executive education partners who choose to leverage learning
experiences, remain relevant in today’s competitive marketplace and
bring a growth mindset to work each and every day. As the campaign
evolves, the conversation will expand to include even more corporate,
educational and industry partnerships.
The first element of the new “Breakthrough with Brilliance” campaign
debuted yesterday. An interview series features Jack
Jacobs, a Rutgers ROTC Alum and member of our Rutgers Business
School Military and Veterans Board of Advisors. Jacobs is a retired
colonel in the United States Army and Medal of Honor recipient for his
heroic and selfless actions during the Vietnam War. He currently serves
as a military analyst for NBC News and MSNBC and an investment manager.
“It is such an honor to work with Jack Jacobs on helping our Military
and Veterans transition back to civilian life and build meaningful
careers. Jack has such an extraordinary story to share and he is the
epitome of our ‘Breakthrough with Brilliance’ campaign,” said Joseph
Schaffer, Associate Dean of Rutgers Business School Executive Education.
The ongoing campaign will include a series of other interviews, alumni
events, raw footage, client testimonials, webinars, corporate partner
events, university events and social content highlighting Rutgers
“Breakthrough with Brilliance” personas – ordinary people achieving
extraordinary things.
To learn more about upcoming events, programs and the interview series,
please visit the Rutgers
Business School Executive Education website.
Contacts
Rutgers Business School
Jackie Scott, 848-445-9414
jscott@business.rutgers.edu
