Samsung Electronics Ushers in a New Era in Home Entertainment with QLED TV Ahead of CES 2017

The QLED TV is world’s first television to reproduce 100 percent
color volume thanks to new and advanced Quantum Dot technology

LAS VEGAS–(BUSINESS WIRE)–Samsung Electronics today announced its new QLED TV series – Q9,
Q8, and Q7 – during the company’s 2017 product unveiling, held at the
Keep Memory Alive Event Center in Las Vegas.

“2017 will mark a major paradigm shift in the visual display industry,
ushering in the era of QLED,” said HyunSuk Kim, President of the Visual
Display Business at Samsung Electronics. “With the advent of QLED TV, we
provide the most true-to-life picture on screen. We have been successful
in solving for past inconsistencies in the viewing experience and
consumer pain points while redefining the fundamental value of TV.”

Samsung’s Best Picture Quality – Ever

With picture quality remaining a top priority for consumers around the
world – especially as the average TV continues to increase in size,
Samsung’s 2017 QLED TVs represent yet another leap forward.

The new lineup offers dramatically improved color performance,
displaying DCI-P3 color space accurately and – in another world first
for Samsung, QLED TVs are capable of showcasing 100 percent color
volume. This means they can express all colors at any level of
brightness – with even the subtlest differences visible at the QLED’s
peak luminance – between 1,500 and 2,000 nits.

Color volume presents color that can be expressed at different levels of
brightness. For example, a leaf can be perceived as different colors
from yellowish green to turquoise, depending on brightness of the light.
Samsung QLED TV display can capture even subtle differences in color
pertaining to brightness. This kind of color detail cannot be easily
depicted in the traditional 2D color space models.

This breakthrough is a result of Samsung adding a new metal material to
its nano-sized semiconductor Quantum dots, which dramatically improves
color accuracy and luminance efficiency.

The new metal Quantum dot material enables the QLED TV to express deep
blacks and rich detail regardless of how light or dark the scene is, or
whether the content is being played in a brightly lit or darkened room.
Furthermore, Samsung’s QLED TV can generate peak luminance as high as
1,500 to 2,000 nits of brightness, with no impact on its ability to
deliver accurate and impeccable color. With the new Quantum Dot
technology, brightness no longer has to be compromised to boost color
performance, which is also maintained regardless of how wide the viewing
angle may be.

Committed to Solving Consumer Pain Points

Samsung also used today’s product unveiling to highlight new design
features which resolve some of the most significant TV viewer pain
points.

“With the QLED TV, we’ve solved problems that everyone —and every
home—has experienced; cable clutter, thick wall mounts and a slew of
devices sitting right under the TV,” said Dave Das, Senior Vice
President of Consumer Electronics Marketing for Samsung Electronics
America. “With our 2017 lineup, the focus remains where it should be—the
content on the screen—not everything surrounding it.”

The improvements to design and usability in the QLED TV series include a
single, transparent ‘Invisible Connection’ cable, through which
all of the peripheral devices can be gathered and connected to the TV.
This is in addition to the No-gap wall-mount,
which makes it quick and easy to affix the TV flush against the wall.
Or, for those who prefer not to mount the TV, Samsung is offering two
new stands designed to elevate and showcase the QLED TVs as beautiful
home accessories all by themselves. Consumers can choose either the ‘Studio
Stand
’, which resembles an easel with a painting, or the sleek ‘Gravity
Stand’
, which when attached to the TV, resembles a contemporary
sculpture.

Samsung’s Smartest TV ever

In 2017, Samsung is focused on the continued evolution of its much
lauded Smart TV offering, giving people the simple, unified user
experience they want for all their entertainment content – wherever and
whenever they want it. For example, with the Samsung Smart Remote,
consumers can control most connected TV devices from a single source,
with one device.

This year, the ‘Smart Hub’ interface has been extended to
smartphones through Samsung’s new and improved ‘Smart View’ app,
which now provides a comprehensive overview of all available content on
the app’s home screen. Thus, consumers can use their mobile device to
select and start their favorite live TV programs and video-on-demand
services – on their TV, through the ‘Smart View’ mobile app.
Consumers can also choose to receive alerts on their mobile devices
about their favorite content, regarding for example, show times and
availability.

Samsung also introduced two new Smart TV services, including ‘Sports’,
which shows a customizable summary of a customer’s favorite sports team
and its recent and upcoming games, and ‘Music’, which can
identify songs as they are being played live on a TV show, among many
other features.

More than 200 journalists from around the world participated in
Samsung’s product unveiling event to experience Samsung QLED TV’s
picture quality and usability first-hand. Consumers attending CES 2017
will be able to view all these exciting innovations, and much more, on
the show floor from the 5th of January onwards.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future
with transformative ideas and technologies. The company is redefining
the worlds of TVs, smartphones, wearable devices, tablets, cameras,
digital appliances, medical equipment, network systems, and
semiconductor and LED solutions. For the latest news, please visit
Samsung Newsroom at http://news.samsung.com.

Contacts

Allison+Partners for Samsung Electronics Co. Ltd.
Hana Katen,
503-799-8968
SamsungHE@allisonpr.com