Samsung Takes the Court at NBA All-Star 2016

Samsung Dominates at Centre Court with Premium Fan Experience

NEW YORK–(BUSINESS WIRE)–Samsung Electronics America, Inc., official handset, tablet and
television partner of the NBA returns to NBA All-Star for its third year
with The Samsung Experience at NBA Centre Court. The Samsung Experience
will be the go-to fan area featuring an LED Court, player appearances,
immersive experiences, fan rewards and more – all enabled by Samsung’s
latest technology and services.

Showcase Court Skills at The Samsung Experience

Samsung will provide fans a wide range of interactive experiences
throughout NBA All-Star 2016 while utilizing Samsung devices and
experiencing the latest technology.

The LED half-court will animate with various interactive activations and
programming throughout the weekend. Fans will have the opportunity to
test their basketball skills and use the all-new Samsung Gear S2 to help
their game and on-court performances by providing feedback on how to
improve their speed. At the Gear VR Experience, fans will get to view
LeBron James’ documentary “Striving for Greatness” in 360-degrees
immersive video using the new Samsung Gear VR with the Note5 and Galaxy
S6 edge+.

Living the Galaxy Life at NBA All-Star 2016

The Samsung Experience will also be the spot for Galaxy owners to get up
close to their favorite NBA stars including James Harden, Karl-Anthony
Towns, Paul George, and Andrew Wiggins.

Elevated above the LED Court, Samsung owners will receive the All Star
treatment with the Owner’s Box – a premium destination featuring the
latest Samsung technologies, amenities and more.

To keep the Galaxy Life rolling throughout the weekend, Samsung will be
giving Galaxy Owners a chance to attend an exclusive preview party at
The Samsung Experience on Saturday, February 13th. The exclusive night
will be hosted by actors Terrence J and Angela Simmons and feature a
special performance by hip hop artist, A$AP Ferg. Samsung owners can
visit The Samsung Experience at Centre Court on Friday and Saturday for
tickets.

Samsung Social Correspondent

Karl-Anthony Towns will be taking fans behind the scenes at NBA All-Star
with a Samsung Snapchat takeover. He will be Samsung’s on-the-ground
social correspondent to give fans an unprecedented look at his first NBA
All-Star experience. Towns will utilize his Gear S2 throughout the
weekend to highlight how it’s an All-Star accessory that is both smart
and stylish – helping him document and navigate his first All-Star
experience.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc.
(SEA), is a recognized innovation leader in consumer electronics design
and technology. A wholly owned subsidiary of Samsung Electronics Co.,
Ltd., SEA delivers a broad range of digital consumer electronics, IT and
home appliance products. Samsung is the market leader for HDTVs in the
U.S and America’s fastest growing home appliance brands. To discover
more of the award-winning products you love with Samsung, please visit www.samsung.com
and for the latest Samsung news, please visit news.samsung.com/us and
follow on Twitter @SamsungNewsUS.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future
with transformative ideas and technologies that redefine the worlds of
TVs, smartphones, wearable devices, tablets, cameras, digital
appliances, printers, medical equipment, network systems, and
semiconductor and LED solutions. We are also leading in the Internet of
Things space with the open platform SmartThings, our broad range of
smart devices, and through proactive cross-industry collaboration. We
employ 319,000 people across 84 countries with annual sales of US $196
billion. To discover more, and for the latest news, feature articles and
press material, please visit the Samsung Newsroom at news.samsung.com.

Contacts

PMK·BNC
Evan Bader
Evan.Bader@pmkbnc.com

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