Sarah VanHeirseele Named SVP of Innovation, Blue Chip Marketing Worldwide

Chip Marketing Worldwide
is proud to announce that Sarah
VanHeirseele will be leading Blue Chip’s dedicated innovation practice
as its first SVP of Innovation.

In her new role, VanHeirseele will be a catalyst for progressive and
innovative thinking across the agency and with Blue Chip’s clients. She
will champion Blue Chip’s United Thinking process, a twist on the
common innovation practice of design thinking, to further accelerate the
company’s creative capability and innovation output.

“Sarah’s ability to identify opportunities within Blue Chip and develop
a vision for growth has set Blue Chip and our clients up for long term
success,” said Stanton Kawer, Chairman and CEO of Blue Chip Marketing
Worldwide. “Sarah started and built our best in class digital capability
just under 7 years ago and she’ll do the same with a dedicated focus on
innovation. She has always and will continue to create an environment in
which all of our employees and clients are encouraged to ask, ‘What if?’”

VanHeirseele recently led an innovation project for Blue Chip’s client,
Ricola USA. The team developed Ricola
Daily Drop
— a web-based app that provides users with a “wellness
report that incorporates GPS, the consumer’s self-disclosed health
status and environmental data to deliver a real-time, localized, custom
health report in seconds. Sarah led the team through their United
process focusing on human-centered data and feedback to
create a highly valuable website experience.

VanHeirseele began Blue Chip’s digital marketing practice in 2010 and
introduced a “digital-first” mindset to the agency and clients. She grew
the practice by proactively educating employees and clients on how to
reach people through cross-platform media and experiences. With 75+
people exclusively dedicated to digital today, she is ready to do the
same for innovation at Blue Chip.

In September of this year, VanHeirseele was named to the inaugural class
of Path
to Purchase Institutes
2016 Women of Excellence. She was selected
among 132 brand marketing, retail and agency/provider professionals for
their involvement in influencing shoppers along the path to purchase.

About Blue Chip Marketing Worldwide

Blue Chip Marketing Worldwide (
an independent, united marketing agency. Named to the Crain’s Chicago
Business’ Fast Fifty for five consecutive years and recognized as one of
the Top 20 best shopper marketing agencies by Hub Magazine in 2015, Blue
Chip delivers transformational growth for high-profile clients such as
Procter & Gamble, Ricola, Blue Bunny, Fisher Nuts, Enjoy Life Foods and
Merck through the creation and execution of innovative, multi-platform
marketing campaigns.

About Path to Purchase

The Path to Purchase Institute is a global association serving the needs
of retailers, brands and the entire ecosystem of solution providers
along the path to purchase. It champions shopper-centric thinking and
practice that help define the ongoing evolution of consumer marketing
and the overall shopping experience. Learn more at Path
to Purchase Institute


Courtney Cymerman
Blue Chip Marketing Worldwide