Scion Brings Curb Appeal to the 2015 Los Angeles Auto Show
TORRANCE, Calif.–(BUSINESS WIRE)–Prepare to take a second – or third – look at Scion’s style. During the
Los Angeles Auto Show, Scion’s modern approach comes to life in its
newest concept car, a clothing collaboration and multiple creative
projects.
“With the C-HR Concept debut and collaborations with our incredible
creative partners, it’s an exciting time for Scion,” said Landy Joe,
Scion auto shows and special events manager. “Our goal was to interject
this spirit in our LA Auto Show activations and demonstrate how Scion
likes to do things outside of the box.”
Scion C-HR Concept
The eye-catching Scion C-HR Concept will make its world debut, giving
attendees an up-close look at the next addition to Scion’s line-up.
Named for its Compact size and High
Ride height, the C-HR Concept
incorporates distinctive styling and sporty performance. The versatile
hatch and sophisticated touches aim to meet the lifestyle needs of the
young urban creatives who inspired the design.
STAMPD Style for Scion
Scion’s style statement doesn’t end with the C-HR Concept. Scion
creative partner and GQ Magazine’s “Best New Menswear Designer of 2015,”
Chris Stamp of Los Angeles-based ‘avantstreet’ lifestyle brand STAMPD,
will give Scion product specialists a fresh look for the auto show
season. Exclusive to Scion, the collection of jackets, shirts and pants
takes styling cues from STAMPD’s outlook on luxury streetwear. Two new
commercials, directed by Stamp, feature both menswear and womenswear
outfits that complement the sporty look of the 2016 iM and sleek
aerodynamics of the 2016 iA. A preview of the Scion x STAMPD
collaboration can be seen on the Scion
Blog.
Creative Collaborations on Display
LA Auto Show visitors will experience how Scion’s creative partners take
the spirit of the brand to new places. Meet and greets with Scion
partners will be held at the Scion booth during the following dates and
times:
-
Friday, November 20 at 11:30 a.m.: Robert Kirkman, creator of The
Walking Dead comic book and Skybound Entertainment -
Saturday, November 21 at 1:30 p.m.: Andrew Reynolds and Bryan Herman,
legendary professional skateboarder and leader of Baker Skateboards -
Sunday, November 22 at 1:30 p.m.: Steve Aoki, Grammy Award-Nominated,
Gold-Selling Artist & Producer/DJ -
Saturday, November 28 at 1:30 p.m.: Eddie Huang, restaurateur, writer,
host, and TV producer
Further examples of these partnerships will be on display with the
attention-grabbing Scion iA project builds by Eddie Huang and Skybound
Entertainment. Huang embraced LA culture with a modern take on the
classic lowrider, outfitting the iA with a chain-link steering wheel,
custom swivel front seats and a one-of-a kind gold-plated grille. The
hood features a mural of a “human panda,” which is how Huang refers to
himself.
Fans of The Walking Dead will appreciate Skybound Entertainment’s
execution of Robert Kirkman’s latest comic book, Outcast. With
the theme of demonic possession, the orange, black and green-toned car
moves and operates on its own via pneumatic movements of multiple
components and an automated sequence of light and audio effects.
11th Annual Scion Tuner Challenge
Prominent streetwear brands illest and Crooks & Castles showed what’s
possible when each created remixed versions of the 2016 Scion iM.
Competing head-to-head in Scion’s annual Tuner Challenge, Mark Arcenal,
creative director of illest, drew inspiration for his iM concept from
the Japanese VIP world, while Rob Panlilio, co-founder of Crooks &
Castles, stuck to his Japanese car roots with a wide body kit and
AccuAir suspension. Visitors will get an up-close look at both builds
before the winner is announced by Eddie Huang on November 28.
2016 Scion FR-S Release Series 2.0
Style is simple with the 2016 FR-S Release Series 2.0. With just 1,000
vehicles available, the 2016 FR-S Release Series 2.0 is the most elusive
and exclusive Scion release series yet. The vehicle comes with luxurious
appointments and premium features, including heated seats in black
Alcantara and leather with camel-colored accents; Lunar Storm paint and
17-inch forged alloy wheels; Smart key with push-button start; dual-zone
automatic climate control and HID headlamps with LED daylight running
lamps.
NOTE TO EDITORS – Photos and digital assets are available on ScionNewsroom.com.
About Scion
Scion continues to be the test laboratory division for Toyota Motor
Sales (TMS), U.S.A., Inc. From its start in 2003, Scion’s goal was to
offer products and processes that stand apart from the crowd. Scion
offers distinctive vehicles that reflect owners’ passions with a model
line-up that includes the all-new iM five-door hatchback, the all-new iA
sports sedan, the iconic xB urban utility vehicle, the tC sports coupe,
and the FR-S rear-wheel drive sports car. Scion also appeals to a
youthful audience by offering a simple, no-haggle buying experience and
by engaging with potential customers in meaningful and creative ways.
For more information, visit www.scion.com.
Contacts
For Scion
Nancy Hubbell, Scion Communications Manager
310.468.7633
nancy_hubbell@toyota.com
