Seedling Launches Seedling Scavenger Bingo, an Interactive App That Blends Real-World and Digital Play

New App Gives the Scavenger Hunt Concept a Digital Makeover

LOS ANGELES–(BUSINESS WIRE)–Seedling,
the children’s company bridging the gap between real-world and digital
play, announced today the launch of Seedling Scavenger Bingo, an
innovative new app that combines the fun of a scavenger hunt with
digital elements, inspiring an entirely new way to play. As today’s
digitally savvy kids seamlessly shift between real world and digital
play, Seedling is combining technology with its creative physical
product line to create an entirely new category, allowing kids to be
connected, while staying active and encouraging interaction with the
whole family.

The second in Seedling’s innovative mobile app lineup, Seedling
Scavenger Bingo allows kids and parents to plan and execute a real-world
scavenger hunt while tracking progress on a digital bingo board. Users
choose from a variety of pre-set scavenger hunts, from Around the House
to Supermarket and more, snap photos of their finds, and mark a space
for every clue they uncover. The first one to find them all, wins! The
app is available now as a free download in the Apple App Store.

“While parents naturally worry about too much screen time and not enough
quality time, Seedling is focused on delivering a solution by
introducing new ways for families to create and play,” said Phoebe
Hayman, co-founder and CEO, Seedling. “With Seedling Scavenger Bingo, we
are taking the beloved concept of a scavenger hunt and adding digital
elements, so there is something for everyone. As a parent, I know that
kids don’t discriminate in how they play – they are just looking for fun
new experiences and Seedling Scavenger Bingo is just that.”

Seedling Scavenger Bingo features include:

• Ready-To-Play Games: Choose from a selection of free starter
  games (Around the House, Backyard, Big City, Nature Walk, Road Trip,
  and Supermarket) or unlock more ready-to-play games to continue the
  fun.
• Make Your Own Games: Unlock the ability to make your own games,
  and add items for anyone & anything: your dog, your car, your crazy
  uncle, a jar of pickles, couch cushions, candy bars, the Liberty Bell,
  your gym teacher, a duck, a shrubbery, a bag of potatoes, or anything
  else you can imagine.
• Play With Nearby Friends: Let friends and family near you use
  their own device to play along by easily sharing games over Bluetooth
  or Wi-Fi.
• Apple Watch: While playing, quickly check the game clock and
  remaining items right from your wrist.
• Shop: Browse and buy Seedling’s popular real-world outdoor
  products using Apple Pay on supported devices.

Seedling Scavenger Bingo is the second app in Seedling’s lineup of
digital products. Its first, Seedling Comic Studio was featured by Apple
on launch day and was the number three app for kids ages 9-11.

Founded in 2007 by Phoebe Hayman, Seedling is known for its
award-winning activity kits and toys and has more than 350 products that
inspire kids to explore and engage in open-ended play. In November 2014,
Seedling merged with the e-commerce company P.S. XO, and co-founders
Soleil Moon Frye (actress/entrepreneur) and Kara Nortman (venture
capitalist) joined the Seedling board and continue to play important
roles at the company.

Seedling Scavenger Bingo is available for free download on iPhone (with
Apple Watch support), iPod touch and iPad devices through the Apple
App Store.

For more information, please visit www.seedling.com.

ABOUT SEEDLING

Seedling is an internationally-recognized creative lifestyle brand
offering a rich catalog of high-quality real-world and digital products
designed to fuel children’s imaginations. Founded in 2007 by Phoebe
Hayman, Seedling has quickly grown into an international brand selling
its over 350 imaginative activity kits and toys online and in the most
respected retail outlets around the globe. Seedling is headquartered in
the Downtown Arts District of Los Angeles, and has a manufacturing
facility in New Zealand.

Contacts

Brew Media Relations
Michelle Kim
310.464.6344
mkim@brewpr.com