Serta Simmons Bedding Appoints Daren Couture Executive Vice President, Operations

ATLANTA–(BUSINESS WIRE)–Serta Simmons Bedding, LLC (SSB) today announced the appointment of
Daren Couture as Executive Vice President, Operations. Mr. Couture
reports to Michael Traub, Chief Executive Officer, effective immediately
and succeeds the Company’s previous Operations leader, Mark Baron, who
retired in April.

In this role, Mr. Couture will be responsible for all aspects of
operations at SSB’s 39 manufacturing facilities in the U.S., Canada and
Puerto Rico, as well as the Company’s supply chain and procurement
processes. He is based at SSB’s Corporate Center in Atlanta.

“As SSB continues to reinvent the way mattresses are manufactured,
Daren’s breadth and depth of experience across all facets of
manufacturing operations, customer service and supply chain management
will help take our operations to the next level,” stated Michael Traub,
Chief Executive Officer of Serta Simmons Bedding, LLC. “We look forward
to his contributions to our Company as we build upon a superior business
model and world-class operational capabilities.”

Mr. Couture most recently served as Chief Operating Officer of the
Philips Health Care Imaging Systems group where he was responsible for
operations and integrated supply chain management for the medical
imaging systems and devices manufacturer. While there, he led the
Company’s operational excellence journey to transform the culture, build
talent and to drive results-oriented operations.

Prior to Philips, Mr. Couture was Senior Vice President, Integrated
Supply Chain at Electrolux Major Appliances North America where he led
operations, procurement and customer service. Before that, he was Senior
Vice President, Global Operations for Danaher Corporation and also held
positions of increasing responsibility at Newell Rubbermaid, ranging
from Plant Manager to Vice President of Operations, Office Products. Mr.
Couture’s career began as a Process Control Manager at Tagsons Paper

“I’m thrilled to be working with SSB, the largest bedding manufacturer
and owner of two of the industry’s most recognizable and successful
brands,” said Mr. Couture. “This is an exciting time in SSB’s
transformation of operational excellence, and I look forward to helping
the Company reach new levels of efficiency and growth.”

About Serta Simmons Bedding, LLC

Serta Simmons Bedding, LLC (“SSB”) owns and manages two of the largest
bedding brands in the mattress industry – National Bedding Company
L.L.C. (the largest licensee and majority shareholder of Serta, Inc.)
and Simmons Bedding Company, LLC. SSB is based in Atlanta and operates
32 manufacturing plants in the United States, six in Canada and one in
Puerto Rico. Its subsidiary, National Bedding Company L.L.C., is based
in suburban Chicago and markets a broad range of products under the
Serta® brand, including Perfect Sleeper®, iComfort®, iSeries®,
Sertapedic® and a portfolio of licensed products. In addition to
National Bedding Company L.L.C., Serta, Inc. has five other independent
licensees in the United States that manufacture and market Serta-branded
products. SSB’s other subsidiary, Simmons Bedding Company, LLC, is based
in Atlanta and markets a broad range of products including Beautyrest®,
Beautyrest Black® and BeautySleep®. Both subsidiaries also serve as key
suppliers of beds to many of the world’s leading hotel groups and resort


Serta Simmons Bedding
Christine Foster, 404-821-7625
Fraser / Alecia Pulman, 203-682‐8200