Silicon Valley Alum and “Pet Loss Pioneer” Launch New Pet Memorial Centers in Dallas and Austin

The Pet Loss Center serves mourning pet parents and veterinary clinics

Pet Loss Center
, a pet memorial services company, announced its
Texas launch today with the opening of two Dallas-area locations and one
Austin location also serving the San Antonio and San Marcos markets. The
Pet Loss Center offers pet owners and veterinary clinics final
arrangement services including cremation, memorialization, ritual
options and pet-loss grief support. Whether through a keepsake necklace,
a Journey Urn that celebrates the chapter between pet and pet owner, or
a memorial service in one of the viewing rooms, The Pet Loss Center
offers a variety of options for pet owners to choose from.

Business partners Nick Padlo and Coleen Ellis, a nationally recognized
pet loss expert, joined forces to bring The Pet Loss Center to Texas
with plans to scale beyond.

“We saw a lack of consistent quality in the pet loss industry,” said
Padlo, co-founder and CEO of The Pet Loss Center. “Coleen and I founded
The Pet Loss Center on the principle of providing a seamless experience
for pet parents and vets during a very emotional and difficult time. We
want them to know they can trust us to respect their pets with the same
dignity that is given to someone’s family member, because to us, our
pets are our family.”

The Pet Loss Center developed Trusted Journey, a software system that
tracks pets from their initial pickup from a veterinary clinic or pet
parent’s home to their final goodbye. The Trusted Journey software
system ensures pets are well taken care of along every step of the
journey, giving pet owners and vets peace of mind knowing exactly where
their pet is in the process.

“Honoring a pet after death is a natural way to mourn loss,” said Ellis.
“We give pet parents the permission to mourn and memorialize their pet.
We provide ways to celebrate the life of a pet while offering emotional
guidance for pet parents and their families, including their children
and other pets who are experiencing the loss of their beloved friend.”

Ellis, often referred to as the “Pet Loss Pioneer,” has extensive
experience in the pet loss industry as an award-winning industry leader,
author and founder of the first-ever stand-alone pet funeral home.

“I partnered with Nick because he brings so many unique aspects to the
table that really help bring my vision to life,” said Ellis. “He is a
decorated Army vet, a Stanford MBA grad, a millennial with a Silicon
Valley background but, ultimately, he’s also a pet parent who is
genuinely invested in seeing this industry become more sophisticated,
better developed and more considerate to those affected by a pet’s

The Pet Loss Center also equips vets with the training to address pet
loss within their facility by providing Pet Loss and Grief Companioning
classes as well as certification for grief counseling and tools for
handling these difficult in-office experiences for their clients. The
Pet Loss Center also offers personal counseling for vets and animal
shelter employees as they often experience many losses over the course
of their careers, which can result in “caregiver burnout.”

Mario Catalfamo, general manager of The Pet Loss Center in Austin, has
more than nine years’ experience in the customer service, healthcare and
human service fields. Most recently, Catalfamo served as the hospital
manager for BEEVET Animal Hospital where he and his team worked to
ensure each client received top-quality care while being personable,
sensitive and discreet – skills essential when aiding pet parents and
veterinary clinics alike. Catalfamo graduated with a Bachelors of Arts
degree in Social Work from Rhode Island College.

“Austin loves its pets. We have everything from dog-treat bakeries and
doggy yoga classes to pet parades. If it’s pet-friendly, we likely have
it here,” said Catalfamo. “We want to give our pets the best life
imaginable because we appreciate the value they bring into our own
lives. It made sense to expand The Pet Loss Center into Austin, so we
can provide dignity to our pets both in life and in death.”

To bring honor to K-9 officer dogs and other service dogs, The Pet Loss
Center offers services free-of-charge for dogs that have died in service.

The Pet Loss Center is open Monday through Friday from 9 a.m. to 5 p.m.
and Saturday 9 a.m. to 12 p.m. For 24/7 emergency services, pet parents
and veterinary clinics can call the Austin urgent line at (512) 836-7297
or the Dallas urgent line at (817) 283-7297. To learn more about The Pet
Loss Center visit

About The Pet Loss Center

Founded in 2015, The Pet Loss Center offers pet memorial services
including cremation, memorialization, ritual options and pet grief
support to pet parents and veterinary clinics at their locations in
Dallas and Austin, Texas. The Pet Loss Center is open Monday through
Friday from 9 a.m. to 5 p.m. and Saturday 9 a.m. to 12 p.m. The Pet Loss
Center also owns Pet Heaven, a pet memorial services company, in Miami,
Florida. To learn more, visit


Media Contact:
Red Fan Communications
Chloe Scheller,