Six Flags Announces NOOK® as Title Sponsor and National Promotional Partner for National Read a Book Day on September 6 and Official Partner of Read to Succeed®
Guests Who Download the Free NOOK Reading App™
Will Receive Exclusive Ride Time Benefits, In-Park Discounts, and a
Select Content Offer
GRAND PRAIRIE, Texas–(BUSINESS WIRE)–Six Flags Entertainment Corporation (NYSE: SIX), the world’s largest
regional theme park company, and Barnes & Noble, Inc. (NYSE: BKS), the
nation’s largest retail bookseller and a leading retailer of content,
digital media and educational products, today announced a new
partnership, naming NOOK® the presenting sponsor of Six Flags
National Read a Book Day at participating parks across the country, and
partner of Read to Succeed®, a free educational program
sponsored by Six Flags.
On Sunday, September 6, Six Flags will celebrate National Read a Book
Day, in partnership with NOOK, and offer exclusive ride time benefits
and in-park discounts to guests who download, register and show the Free
NOOK Reading App on their phones at any Six Flags domestic theme park.
NOOK app users can also download a selection of two free books in the
park that day. An additional admission discount will be available for
the event date on specially marked receipts of Barnes & Noble purchases
made through September 5, 2015.
The Six Flags Read to Succeed program is an educational offering that
encourages students in grades K through 6 to engage in recreational
reading. Students who complete six hours of non-school-related reading
are eligible to earn a free admission ticket to a participating Six
Flags theme park. As the official partner, NOOK will make special offers
and activities available to teachers and parents who participate.
The partnership builds upon this summer’s successful pilot program at
Six Flags Great Adventure in Jackson, NJ, where guests were encouraged
to download the Free NOOK Reading App and receive an exclusive free
content offer at www.nookoffers.com/sixflags.
The promotion featured in-park messaging across Six Flags Media Network
and online at www.sixflags.com,
and now will roll out to all theme parks as part of a national program
launch. The book and magazine offers will change throughout the
remainder of the year, aligning with themed attractions and seasonal
events, including Six Flags’ Fright Fest® event.
NOOK will also be a sponsor of Holiday in the Park® at seven
parks across the country, with a program that includes a national
sweepstakes promotion and in-park reading activities for younger guests
throughout the holiday season.
“We are excited to provide Six Flags guests the ability to explore
digital reading at no cost with our Free NOOK Reading App, including a
select content offer – just in time for back to school and the holiday
season,” said Jeanniey Mullen, Vice President of Marketing at NOOK. “Our
NOOK devices and free reading apps for iOS®, Android™
and Windows® offer a fantastic reading and
entertainment experience, with more than 4 million book and magazine
titles available. There is something for everyone in the entire family.”
The integrated program includes NOOK brand and promotional messaging
across Six Flags’ award-winning Media Networks, featuring digital
advertising on Six Flags TV, in-park signage, brand ambassadors, coupon
sampling and online banner placement, as well as multiple in-market
touch points on social and traditional media outlets. Barnes & Noble
will also support the promotion in select stores, on social channels and
with digital signage and special offers for customers.
“NOOK is the perfect brand for these special events at Six Flags,” said
David McKillips, Senior Vice President of Corporate Alliances for Six
Flags. “We are thrilled to partner with NOOK on such an exciting and
endemic program that rewards our guests and NOOK customers with
exclusive and valuable offers.”
In addition to the exclusive ride time and benefits for National Read a
Book Day, NOOK and Six Flags have lined up a full series of offers to be
announced over the next few months.
About Six Flags Entertainment Corporation
Six Flags Entertainment Corporation is the world’s largest regional
theme park company with $1.2 billion in revenue and 18 parks across the
United States, Mexico and Canada. For 54 years, Six Flags has
entertained millions of families with world-class coasters, themed
rides, thrilling water parks and unique attractions. For more
information, visit www.sixflags.com.
Read to Succeed®, Fright Fest® and Holiday in the
Park® are registered trademarks of Six Flags Theme Parks Inc.
About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE: BKS) is a Fortune 500 company, the nation’s
largest retail bookseller, and a leading retailer of content, digital
media and educational products. The Company operates 648 Barnes & Noble
bookstores in 50 states, and one of the Web’s premier e-commerce sites,
BN.com (www.bn.com).
The Nook Digital business offers a lineup of popular NOOK®
tablets and eReaders and an expansive collection of digital reading and
entertainment content through the NOOK Store®. The NOOK Store
features more than 4 million digital books in the US (www.nook.com)
and UK (www.nook.co.uk),
plus periodicals, comics, apps, movies and TV shows, and offers the
ability to enjoy content across a wide array of popular devices through
Free NOOK Reading Apps™ available for Android™, iOS®
and Windows®.
General information on Barnes & Noble, Inc. can be obtained by visiting
the Company’s corporate website at www.barnesandnobleinc.com.
Barnes & Noble®, Barnes & Noble Booksellers®
and Barnes & Noble.com® are trademarks of Barnes & Noble,
Inc. or its affiliates. NOOK® and the NOOK logos are
trademarks of Nook Digital, LLC or its affiliates.
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Contacts
Six Flags Entertainment Corporation
Sandra Daniels, 972-595-5178
sdaniels@sftp.com
or
Barnes
& Noble, Inc.
Alan McNamara, 212-633-3379
Director
Corporate
Communications
amcnamara@bn.com
