SKYY® Vodka Bundles up for the Holiday Season with Limited Edition Holidayy Sweater Bottle and “Let’s Holidayy” Campaign

A Series of Knitted Holiday Sweater Spectaculars and Events Bedeck New
York, Boston, San Francisco and Chicago

SAN FRANCISCO–(BUSINESS WIRE)–This winter, SKYY®
Vodka
, the American-made vodka steeped with the
progressive spirit of California, is wrapping itself up in everyone’s
favorite, festive fashion don’t – the ugly holiday sweater. Available
for a limited time during the holiday season, iconic cobalt blue SKYY
bottles will actually be wrapped in blue and white Fair Isle knit
sweaters, making them the ideal whimsical gift for party hosts and a
conversation piece at holiday parties nationwide.


The bottle is part of SKYY’s 360-degree marketing campaign, entitled
“Let’s Holidayy,” which offers a fresh take on existing holiday
traditions. SKYY will transform cities into festive, knitted wonderlands
from coast to coast this December with sweater bombing spectaculars. In
New York, a knitting needle armed crew, led by acclaimed artist Magda
Sayeg, will create large-scale pieces inspired by the limited edition
bottle live at Chelsea Market, which will remain on display for the
month. The sweaterific art installations will be seen at other iconic
Big Apple locations such as Union Square and the Meatpacking District as
well as on a fleet of roving knit-wrapped, vintage pickup trucks.

Beyond The Big Apple, SKYY will continue its knit takeover in other
major U.S. cities at ugly holiday sweater parties at on-premise accounts
and at influencer events complete with ugly sweater wearables and swag.
To the delight of bus riders in Boston and in downtown Chicago, bus
shelters will be wrapped in cobalt blue knitted graffiti, while transit
buses traversing San Francisco will be bundled up from the winter chill
while promoting responsible drinking.

“The SKYY brand possesses the innovative and progressive spirit of
California, where it was first created, so we’re always looking to
invent new experiences like “Let’s Holidayy” for our consumers,” says
Umberto Luchini, Vice President of Marketing at Campari America. “Ugly
sweaters have become a big pop culture trend, with people theming entire
parties around them, and vodka is the number one spirit consumed during
the holidays. It was a natural fit to combine the two.”

To keep with the holiday spirit, SKYY’s global ambassador Otis Florence
and DIY lifestyle experts Anne Sage of The City Sage and Ashley
McLaughlin of Edible Perspective, have developed a collection of
flavorful holiday cocktail recipes using SKYY Vodka, SKYY Infusions
Blood Orange and SKYY Infusions Coastal Cranberry that are sure to keep
the season cozy and bright!

To celebrate the launch of SKYY’s “Let’s Holidayy” campaign and the
first-of-its-kind, limited-edition SKYY Holidayy Sweater Bottle, the
award-winning vodka brand will host a New York City private launch event
with celebrated DJ entertainment and charity partner Broadway
Cares/Equity Fights AIDS… and of course, a lot of ugly holiday sweaters!

The SKYY Holidayy Sweater Bottle is 80 proof and will be available for a
limited time at liquor stores in November and December nationwide for a
suggested retail price of $18.99 for 750 ml. For more information, visit http://www.facebook.com/SKYYVodka
or Twitter: @SKYYVodka

About SKYY Vodka

SKYY Vodka was invented in San Francisco in 1992 and is steeped with the
innovative and progressive spirit of California. Conceived by an
inventor looking to create the world’s smoothest vodka, SKYY
revolutionized vodka quality with its proprietary quadruple-distillation
and triple-filtration process to deliver a fresh, clean spirit. Like
many things that originate in San Francisco, SKYY grew from a tiny
startup into what it is today—the leading domestic premium vodka in the
US. To learn more, visit SKYY.com.

About Campari America

Campari America is a wholly owned subsidiary of Davide Campari-Milano
S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM). At the heart of Campari
America are two legends in the American spirits industry. The first,
Skyy Spirits, was founded in San Francisco back in 1992 by the
entrepreneur who invented iconic SKYY Vodka. The second is the
world-famous Wild Turkey Distillery in Lawrenceburg, Kentucky, where
they have been making the world’s finest whiskies since the 1800’s. Both
companies were purchased by Davide Campari-Milano and together they form
Campari America, which has built a portfolio unrivaled in its quality,
innovation and style, making it a top choice among distributors,
retailers and consumers. Campari America manages Gruppo Campari’s
portfolio in the US with such leading brands as SKYY® Vodka, SKYY
Infusions®, Campari®, Aperol®, Wild Turkey® Straight Kentucky Bourbon,
American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch
Whisky, Forty Creek® Canadian Whisky, Cabo Wabo® Tequila, Espolón®
Tequila, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum, Ouzo
12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Averna®, Braulio®,
Carolans Irish Cream®, Irish Mist® Liqueur, Sagatiba® Cachaça and
Jean-Marc XO Vodka®. Campari America is also the exclusive US
distributor of BULLDOG® Gin.

Campari America is headquartered in San Francisco, California. More
information on the company can be found at www.campariamerica.com,
www.facebook.com/campariamerica,
Twitter: @CampariAmerica
and http://www.camparigroup.com.
Please enjoy Campari America brands responsibly and in moderation.

ABOUT GRUPPO
CAMPARI

Davide Campari-Milano S.p.A., together with its affiliates (‘Gruppo
Campari’), is a major player in the global beverage sector, trading in over
190 nations
around the world with leading positions in Europe and
the Americas. The Group was founded in 1860 and today is the
sixth-largest player worldwide
in the premium spirits industry. The
Group’s portfolio, with over 50 brands, spans spirits, the core
business, wines and soft drinks. Internationally-renowned brands include Aperol,
Appleton
Estate
, Campari,
Cinzano,
SKYY
and
Wild
Turkey
. Headquartered in Sesto San Giovanni, Italy, Campari owns 16
plants and 2 wineries worldwide and has its own distribution network in
19 countries. The Group employs around 4,000 people. The shares of the
parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI –
Bloomberg CPR IM), are listed on the Italian Stock Exchange since 2001.
For more information: http://www.camparigroup.com.
Please enjoy our brands responsibly.

Contacts

Edible
Matthew Frappier, 212-277-3786
Matthew.Frappier@edible-inc.com
or
Campari
America
Elizabeth Colton, 415-315-8000
Elizabeth.Colton@campariamerica.com