Sleep Number is Official Bed of Santa…and Just in Time

Now families can see when he’s been sleeping and know when he’s awake

2017 sleep survey shows holiday stress impacts ability to sleep snug
in your bed

MINNEAPOLIS & THE NORTH POLE–(BUSINESS WIRE)–Sleep Number announced today that it is the official bed of Santa and
Mrs. Claus. As the famous song tells us – “He sees you when you’re
sleeping, he knows when you’re awake” – Santa has been looking out for
sleepers for many years. Now Sleep Number is making it possible for
people around the world to keep an eye on how the man-with-the-bag and
Mrs. Claus are sleeping.

“Getting great sleep is one way I can not only make my lists, but also
check them twice,” said Santa Claus. “Now, Mrs. Claus and I can both get
the quality sleep we need as we snuggle in for a long winter’s nap. And,
considering all the visions of dancing sugar plums I’ve been having, I
may just have to re-name one of the reindeers Dreamer.”

While his bundle of toys brings joy to children all over the world, the
long hours in the workshop spent filling his bag were taking their toll
on Santa. This holiday season, the Sleep Number^® bed offers
the famous couple much needed rest and recovery as they gear up for
their busiest time of the year.

Using their Sleep Number 360™ smart bed’s SleepIQ^®
technology, Santa and Mrs. Claus have learned how to get the most
out of their sleep, and want to share those insights with families
during the busy holidays. Keep up with the Clauses as they prepare for
the big night at https://www.sleepnumber.com/santawatch.
How does Mrs. Claus deal with Santa’s snoring? Or, how has Mrs. Claus’
nighttime meditation helped her racing mind? Each day, visitors get a
glimpse inside their life at the North Pole, including the couple’s
sleeping habits, their Sleep Number^® settings, and what’s at
the top of their lists this year.

“For years, I woke up early to see what gifts the jolly old elf put into
my stocking, and now I am honored to gift him and Mrs. Claus a good
night of sleep,” said Kevin Brown, chief marketing officer at Sleep
Number. “Whether it’s driving a sleigh full of toys, or spending late
nights tinkering in his workshop, better sleep is just what Santa needs
to perform at his jolliest.”

While we know Santa has late nights in the workshop, many of us see our
sleep impacted during the holiday season. According to Sleep Number’s
2017 holiday sleep survey, which polled more than 1,000 men and women
across the U.S. ages 18 years and older:

• When compared to other generations, baby boomers are most likely to
  say they will not give up sleep in order to get it all done during the
  holiday season (52%), compared to Gen Xers (35%) and millennials (27%).
• Millennials are sacrificing sleep more than other age groups
  throughout the holiday season – they’re most likely to stay up late
  for Black Friday shopping, and lay awake due to holiday-related
  stress. In addition, this group is most likely to skip their workouts
  during the holiday season.
• Most who lay awake at night don’t have sugar plums dancing in their
  heads. 38% say they are stressed about shopping, and hosting family
  and friends.
• Overall, 57% of people said they will not skimp on sleep to shop for
  Black Friday deals.
• Men ages 55+ are most likely to be early birds… ahem, Santa!

Santa added, “And remember, if you want to end up on my ‘nice list,’
make sure you’re getting quality shut-eye… I’m always watching!”

About Sleep Number Corporation
Thirty years ago, Sleep
Number transformed the mattress industry with the idea that ‘one size
does not fit all’ when it comes to sleep. As the pioneer in biometric
sleep tracking and adjustability, Sleep Number is proving the connection
between quality sleep and health and wellbeing. Dedicated to
individualizing sleep experiences, the company’s 4,000 team members are
improving lives with innovative sleep solutions. To find better quality
sleep visit one of the 550 Sleep Number^® stores located in 49
states or SleepNumber.com.
For additional information, visit our newsroom
and investor
relations site.

For additional images and broll, visit Santa Watch at: newsroom.sleepnumber.com

Contacts

Sleep Number
Sarah Reckard, 763-551-6076
sarah.reckard@sleepnumber.com
or
Tunheim
Danielle
Lund, 952-851-1602
dlund@tunheim.com