Smarter Sleep is Here – and “it” Changes Everything

New “it bed” by Sleep Number delivers smart, adjustable sleep at a
great value

MINNEAPOLIS–(BUSINESS WIRE)–Sleep Number, the world’s leader in sleep innovation, today announced
the launch of the it
, a revolutionary new smart bed that combines dual adjustability,
sleep knowledge and connectivity for better sleep. The “it bed” will be
available at
Sept. 19. The innovative “it bed” is delivered directly to doorsteps and
compressed into a sleek box – but that is where similarities to
bed-in-a-box brands end.

Designed for today’s connected lifestyles, the “it bed” is adjustable on
each side and packed full of technology that helps consumers sleep
better, and was the recipient of four technology and innovation awards
at CES® 2016. And all these benefits come at great value –
$1,099 for a queen. Sleep Number developed the new “it bed” brand for
first-time bed buyers and digitally savvy individuals who recognize that
quality sleep is essential to their life.

“Your phone is smart, your TV is connected and your car has integrated
apps; now it’s time technology helped people sleep better. We are
redefining what people should expect from their bed,” said Shelly Ibach,
president and chief executive officer, Select Comfort. “The ‘it bed’
delivers an effortless buying and sleep experience. With this new brand,
we are excited to offer the individualized benefits of a Sleep Number
bed to a whole new generation of customers.”

Sleep Number has a strong track record of bringing to market innovations
that disrupt the mattress industry. Contrasting sharply with
conventional, one-size-fits-all mattresses, the “it bed” features smart
technology to improve sleep quality:

  • Adjustable comfort – Unlike
    ordinary static mattresses, the bed’s foam-filled air chambers adjust
    to each individual’s idea of comfort and are controlled with a
    smartphone app. The bed contours to the neck, shoulders, back, and
    hips, cushioning and supporting the entire body for improved spinal
  • Sleep tracking – Integrated within
    the bed’s adjustable comfort are biometric sensors that track sleep.
    SleepIQ® technology continuously gathers hundreds of
    readings per second, monitoring sleep-critical variables (heart rate,
    motion and breathing), and a proprietary algorithm delivers a personal
    SleepIQ® score each night, which indicates sleep quality.
  • Connectivity – Through the SleepIQ®
    app, the “it bed” connects with leading health, fitness and
    sleep environment apps – including Fitbit®, Nest
    Learning Thermostat™, MapMyRun™ and Withings Health Mate™ – to show a
    holistic view of how lifestyle choices may affect sleep.

Over time, SleepIQ technology learns each person’s comfort preferences,
understands how physical activity and sleep environment affects their
sleep quality, and offers personalized insights for a better night’s

“Not all sleep is created equal,” said Annie Bloomquist, senior vice
president and chief product officer at Select Comfort. “By tracking and
managing sleep-critical biometric data – and simultaneously connecting
to popular health, home and environmental apps – the ‘it bed’ is the
future of sleep.”

The “it bed” by Sleep Number can be purchased at,
with doorstep delivery in five business days in a range of sizes:

Size     Price
Twin     $799
Twin XL     $899
Full     $999
Queen     $1,099
King     $1,499
California King     $1,499

About the New SleepIQ® technology
combined with Sleep Number dual adjustability, SleepIQ®
technology helps customers understand what impacts their sleep and how
to improve it, such as adjusting the comfort of their bed. The company’s
latest SleepIQ® software update is now available for
download. The new enhancements include individualized sleep tips based
on the users’ personal data to drive an even better understanding of how
to improve sleep. For example, “You have your highest SleepIQ®
score when you go to bed between 10-10:30 p.m.”

The new SleepIQ technology also connects to the customers’ life so they
know what is needed for their best sleep. SleepIQ®
data coupled with their Fitbit® activities offer a holistic
view of how a fitness routine impacts sleep. SleepIQ works with their
Nest Learning Thermostat™ to identify the optimal bedroom temperature
for sleep. The initial list of SleepIQ® API (Application
Program Interface) data providers also includes Apple®
Health, MapMyRun™, Microsoft® Health and Withings Health

About Select Comfort Corporation
Nearly 30 years ago, Sleep
Number transformed the mattress industry with the idea that ‘one size
does not fit all’ when it comes to sleep.
Today, the company is the leader in sleep innovation and ranked “Highest
in Customer Satisfaction with Mattresses” in 2015 by J.D. Power. As the
pioneer in biometric sleep monitoring and adjustability, Sleep Number is
proving the connection between quality sleep and health and wellbeing.
Dedicated to individualizing sleep experiences, the company’s 3,600
employees are improving lives with innovative sleep solutions. To find
better quality sleep, visit one of our more than 500 U.S. Sleep Number®
stores or

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Select Comfort Corporation
Sarah Reckard, 763-551-6076
Ann Olson, 952-851-7226
& Company

Jane Fainer, 408-369-7200, ext. 1052