Perfume.com, Hallmark and 1-800-Flowers Are Feeling the Love this
Mother’s Day with Top Performing Websites
MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–SOASTA, the leader in performance analytics, has announced the results
of its Mother’s Day Online Shopping Performance Study, which evaluated
the online performance of the sites shoppers are most likely to visit
when buying gifts for the special moms in their lives.
Using its Consumer
Performance Index (CPI), which measures website performance and user
engagement, SOASTA ranked websites from leading chocolate brands, flower
stores, lingerie lines, photo books, spas and hair salons, greeting card
stores, jewelry lines and other favorites to determine the winners and
losers on Mother’s Day.
This is important because, according to the National
Retail Federation, Mother’s Day is the third largest retail holiday
in the U.S., and SOASTA warns that etailers in particular should be
ready for consumers rushing to buy gifts for their loved ones online.
Top Performing Websites on Mother’s Day
Worst Performing Websites on Mother’s Day
Of the categories indexed, SOASTA found that chocolate is not the crème
de la crème for Mother’s Day this year, with two favorites in the
category – Hershey’s and Ghirardelli – among the worst performing
websites. Nestle’s website was neither in the top performing nor worst
performing ranked websites, and Dove Chocolate’s website didn’t generate
enough traffic to be ranked in the top 500,000 global sites, and,
therefore, its performance rating could not be assessed.
The flower store category also turned up on the list of losing websites
this Mother’s Day, with Teleflora coming in as the #1 worst performing
websites out of all that were studied. And those who are shopping online
for a spa gift this Mother’s Day should consider picking Burke Williams
over Massage Envy, according to SOASTA’s Online Shopping Performance
Among the best performers this Mother’s Day were popular online sites
for perfume and beauty purchases, including Ulta, Perfume.com and
Fragranceshop.com. Mother’s Day mainstays Hallmark and 1-800-Flowers
also made the top performing websites list.
In a recent survey about website performance, SOASTA found that 70
percent of Americans’ browsing behavior would be affected if websites
had performance “grades,” and that percentage increases to 81 percent of
the Millennial women polled.
“Consumers expect flawless website performance, especially when the
happiness of the special mothers in their lives is on the line,”
explained Ann Sung Ruckstuhl, SOASTA Chief Marketing Officer. “So, if
moms are expecting flowers or chocolate for their special day, they
better hope that their loved ones aren’t shopping online at the last
About SOASTA’s CPI
The SOASTA CPI is a metric that evaluates website performance as
measured by user engagements to provide a single effectiveness score.
The CPI measures speed and evaluates user reaction via bounce rate. With
the CPI, SOASTA measures the experience of a digital site by
benchmarking it against real user performance data from high-traffic
internet sites monitored by SOASTA, including 50 of the Top 100 internet
retailers, and condensing it into a single score to help businesses
determine how their website performance impacts consumer engagement.
SOASTA is the leader in performance analytics. The SOASTA Digital
Performance Management Platform enables digital business owners to gain
unprecedented and continuous performance insights into their real user
experience on mobile and web devices in real time and at scale. With
more than 100 million tests performed and more than 250 billion user
experiences measured, tested and optimized, SOASTA is the digital
performance expert trusted by industry-leading brands, including 51 of
the Top 100 internet retailers, six of the Forbes Top 10 media companies
and seven of the Forbes Top 10 tech companies, including Apple, Target,
Nordstrom, Staples, Home Depot, Sears, Walmart, Etsy, Nike, Best Buy,
Adobe, Intuit, Microsoft, DIRECTV, Netflix and CBS. SOASTA is privately
held and headquartered in Mountain View, Calif. For more information
about SOASTA, visit http://www.soasta.com.
Gaby Perez-Silva, 650-390-6700