SoftScience Supreme Comfort Footwear Announces the Terrain Ultra Lyte Work Boot

OCEANSIDE, Calif.–(BUSINESS WIRE)–SoftScience™, the innovative footwear brand known for creating supremely
comfortable shoes and sandals, announces the first SoftScience boot –
the Terrain Ultra Lyte. Launching as part of the 2016 collection, the
introduction of the Terrain represents a category expansion for the
brand. The new Terrain boot will be available in SoftScience retail
stores, at SoftScience.com and in specialty retailers in the U.S.,
Europe and Asia, starting October 15, 2015.


“We are thrilled to bring our signature SoftScience comfort to the boot
world,” said John Duerden, SoftScience
president and CEO. “The Terrain Ultra Lyte boot features our proprietary
Trileon™ technology, creating a trend-right work boot that is
lightweight, supportive and superbly cushioned. This provides just the
right level of arch and heel support to help reduce heel, knee and back
pain and fatigue.”

Developed by two of the footwear industry’s most experienced executives,
Scott Seamans and John Duerden, and a passionate team focused on
bringing innovative footwear to market, SoftScience shoes are crafted
with an uncompromising stand on comfort. Crafted to feel good, the shoes
are uniquely different, fun and funky.

“Our consumers appreciate having interchangeable shoes for both work and
play,” continues Duerden. “The Terrain’s simple, yet effective, design
creates a roomy and relaxed fit with superb shock absorption and an
outsole that is stable, slip-resistant and non-marking. Wearers are
going to love our boots’ fit and feel.”

The Terrain is available in breathable, washed cotton canvas in khaki,
black and digi camo, as well as in black crackle PU. The work boot
features a hi-lace upper and a removable, odor-resistant washable insole.

The Terrain Ultra Lyte work boot rounds out the full SoftScience line,
which includes the self-draining Fin watermen’s shoe; the flagship Drift
espadrille that converts to a clog; the unconventional Skiff flip-flop
with arch support; the popular Cruise boating shoe; the canvas lace-up
Firefly and Dragonfly styles, and the Light Walker made of breathable
mesh.

SoftScience, Inc. is headquartered in Oceanside, Calif., and includes a
team of experienced professionals from Crocs®, Sperry®
and Reebok®. The team is driven by a shared and simple
passion – to make comfortable, functional and attractive shoes. To
purchase SoftScience footwear, please visit www.softscience.com
or visit us on Facebook,
Twitter,
Instagram
and Pinterest.

Contacts

Mint Publicity
Lauren Holzman, 858-688-6988
Lauren@mintpublicity.com

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