Soledad O’Brien Kicks Off the “I AM LATINO IN AMERICA” Tour During Hispanic Heritage Month, Presented by Northwestern Mutual

Tour to visit Miami, FL; Edinburg, TX; and Los Angeles, CA

NEW YORK–(BUSINESS WIRE)–Award-winning journalist Soledad O’Brien today unveiled “I AM LATINO IN
AMERICA,” a national tour of conversations that amplify the Latino voice
on critical community issues.

The Tour kicks off September 28 at Florida International University,
with plans to roll out in five more cities, including Edinburg, TX
and Los Angeles, CA. Additional tours are planned for the spring and
summer of 2016, with more than 15 cities expected to host the live event.

O’Brien is a former CNN and NBC anchor and the CEO of multimedia
production and distribution company, Starfish Media Group. The “I AM
LATINO IN AMERICA” tour will address voting, the economy, and
education issues.

Influential celebrities, national and local advocates, business leaders,
students and academics will join O’Brien along the tour. “Latinos are 54
million strong, make up a quarter of the children in this
country, and include 25 million voters with $1.5 trillion in buying
power,” said O’Brien. “Our tour will empower the U.S. Hispanic
community’s collective voice in a crucial election year.”

More than 4,000 college students as well as local and
national Latino leaders are expected to attend the first three events
hosted by the following colleges and universities.

  • Sept. 28: Miami, FL – Florida International University
  • Oct. 5: Edinburg, TX – University of Texas Rio Grande Valley
  • Oct. 15: Los Angeles, CA – Occidental College

Making the tour possible is presenting sponsor Northwestern Mutual and
sponsors Macy’s and Southwest Airlines. “Northwestern Mutual
representatives and advisors are proud to serve as trusted partners
helping Latino families and business owners achieve financial security,”
said Conrad York, Vice President-Marketing, Northwestern Mutual, and a
member of the company’s diversity and inclusion committee. “Through our
commitment to improving the lives of children, families, and the
communities where they live, we are pleased to sponsor this conversation
important to the Latino community.”

The tour is co-produced by INGEÑUITY, a content and experiential event
firm that creates, designs and produces groundbreaking signature
platforms connecting brands to people experiences. “We are excited to
develop such an important event with an exceptional talent as Soledad
O’Brien,” said David Chavez, CEO, INGEÑUITY.

For Tour information,

To host or sponsor a Tour stop, contact Sarah Chavez at (913) 397-8850,


Jennifer Price, 323-965-1990