Sometimes the Things You Love the Most, Stink the Most

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New Febreze Cleans the Air of Odors with Launch of its Toughest
Formula to Date and “Odor Odes” Campaign

CINCINNATI–(BUSINESS WIRE)–Let’s face it: sometimes the things you love the most can be super
stinky. And while other air fresheners mask odors, new Febreze straight
up cleans away stink with OdorClear™ technology — the brand’s toughest,
most effective formula to-date. If you aren’t cleaning the air and the
things you love of odors, you’re breathing it all in….all 500 TRILLION
odor molecules that may be in your home before you are even able to
smell them.

Febreze’s new OdorClear™ technology acts like a stink vacuum: it seeks
out odors and cleans ’em away. Say “buh-bye” to stinky molecules that
linger like last night’s savory Brussels sprouts or this morning’s
bacon, the post-thunderstorm parfum from your dog, “Gordo,” or the fast
food funk your kids left behind in your beloved minivan.

OdorClear™ technology is a proprietary formula from Febreze made up of
hardworking (you could say, superhero-like) odor-eliminating ingredients
called odor trappers, odor converters, odor neutralizers and odor
magnets. Like any great superhero team, each odor-eliminating compound
has a special skill. But, together, they’re a force of freshness that
can’t be stopped. These stink-ending complexes also come from everyday ingredients like
cyclodextrin (a starch molecule made from corn) and citric acid (found
in lemons and other citrus fruits).

To start the year fresh and introduce the new product line, Febreze is
launching multiple TV spots in its new national advertising campaign,
called “Odor Odes”—witty tributes to the things we love, even though
they stink. Actress Kathryn Hahn (“Bad Moms,” “Transparent”) lends her
voice to the campaign.

“I’m very excited to be the voice of Febreze’s new “Odor Odes”
campaign,” says Hahn. “I love that we can humorously riff on all of the
things we love the most that stink. That is real life, people.”

Consumers can join the cathartic stinky fun by submitting their own
#OdorOdes by heading to www.OdorOdes.com.
The site also includes fun facts about the brand’s toughest, most
effective formula to-date, New Febreze with OdorClear™ technology, which
is available in Air, Fabric, Car, Plug and smallSpaces offerings.

Febreze, an Official Sponsor of the NFL, will also unveil its first-ever
Super Bowl ad on Sunday, February 5th. The spot, part of the larger
“Odor Odes” campaign, will air during the second quarter of Super Bowl
LI. It provides a humorous look at the much-anticipated and treasured
Halftime Bathroom Break (imagine the game without it!). The Halftime
Bathroom Break is the phenomenon that occurs as millions of football-
and ad-loving fans rush to the bathroom in time between the 2nd
and 3rd quarters.

About Febreze®

In 1998, Procter & Gamble (P&G) gave households a breath of fresh air
with the launch of Febreze®, known today as the preeminent brand for
providing a fresh, clean scent and eliminating odors from fabrics and
the air. Febreze® boasts a line of products with freshness capabilities
that range from ridding of pet odors and tackling sweat stink to
decorating the home with scent and freshening on the go. Febreze®
continues to be one of the fastest growing brands in P&G’s portfolio of
household brands and bring innovative products to market. Fresh air is
an essential and basic human right, and that the air we breathe can give
us “fresh starts.”

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for
the latest news and information about P&G and its brands.

Contacts

Procter & Gamble
Mandy Ciccarella, 513-983-6628
ciccarella.aj@pg.com
or
Citizen
Relations
Becky Harding (US)
212-613-4914
rebecca.harding@citizenrelations.com