Soraa® Announces Helia™: The Healthy Light Environment That Replicates Natural Sunlight to Promote Sleep and Health

Helia creates an intelligent environment providing a personalized,
adaptive lighting experience with enhanced energy savings, convenience
and comfort

LAS VEGAS–(BUSINESS WIRE)–SORAA, the world leader in GaN on GaN™ LED technology and illuminator of
the world’s most famous historical buildings, museums, hotels, and
luxury retailers, today announces their entry into the consumer market
with Helia,
the healthy light environment for homes. Helia, which was named a CES
2017 Innovations Award Honoree, is situated at the intersection of
health and smart home. It combines healthy and beautiful full spectrum
LED lighting with a secure, expandable network of smart home sensors.
The result is an intuitive, energy-efficient lighting system that brings
the benefits of dynamic, natural sunlight indoors.


Soraa is demonstrating Helia, its first direct-to-consumer business, at
CES Unveiled, Tuesday, January 3, 2017 at Mandalay Bay booth #112, in
Las Vegas.

Press Images Available: www.helia.com/press

Recent advances in science have unveiled the crucial impact of light on
our sleep patterns and health. We evolved under sunlight, and
specialized cells in our eyes respond to its blue light wavelengths to
synchronize our internal clocks – and set a circadian rhythm. Natural
sunlight is bright and filled with blue light in the morning to wake us
up. As the sun sets, blue light recedes, signaling our bodies to prepare
for sleep. However, in our modern world, we live under artificial lights
and in front of LED screens – which are often packed with blue light
content. Numerous studies now conclude that even common levels of blue
light exposure in the evening, primarily coming from our artificial
lighting sources, can negatively impact sleep and longer-term health.
Today more than 60% of Americans report sleep problems.

Helia is Healthy.

Helia takes on these concerns with a unique, new approach – replicating
the timing and visible spectrum of natural sunlight. Leveraging Soraa’s
advanced LED technology coupled with an enterprise-grade networking and
sensor platform, Helia adapts to your environment automatically, based
on your home’s sunrise and sunset times, tuning for your habits and
health. Helia bulbs provide plenty of blue light in the morning to wake
you up. During the day, museum-quality light makes your surroundings
come alive. And in the evening as you wind down, Soraa’s patented
BlueFree™ LED technology removes blue light completely, while retaining
a beautiful, soft white color.

“More than ever, consumers are becoming aware of the effect artificial
lighting and screens are having on their sleep and health, “ says Jeff
Parker, Chief Executive Officer of Soraa. “Helia creates the healthiest
lighting system ever introduced, to make homes a place where the
efficiency of modern lighting and health can coexist.”

Dr. W. Chris Winter adds, “paying attention to the amount and quality of
the light you expose yourself to during the day and night is probably
the single biggest modifiable factor for getting a healthy night of
sleep.” Dr. Winter is a Sleep Specialist and Neurologist who consults
for several NBA, NFL, MLB and NHL teams.

Helia is Beautiful.

Other smart bulbs can change color during the day and night, but since
they are all made with standard LEDs, they emit up to 20 times more blue
light and can make your rooms unnaturally yellow. Instead, Helia lights
up your surroundings beautifully, without compromising color quality.
Guided by Soraa’s expertise in color science, which has already
benefited extraordinary places such as the Palace of Versailles and the
Cartier Mansion, Helia emits a tailored spectrum, white light to render
beautiful and vivid colors throughout the day and night.

Helia is Intelligent.

With Helia, smart home lighting finally becomes simple to install. Just
screw in your Helia bulbs, turn them on and they will automatically
connect to one another over the existing power lines in your house and
start working together – before you even open the app. No wireless hub
or internet connection is required to provide seamless integration with
no wireless dead spots. You can then refine your lighting experience
with the Helia app by providing information about where your house is
located and when you usually wake up in the morning and go to sleep at
night.

Helia goes beyond being app-connected to be truly intelligent and
intuitive thanks to sensor technology that you find in today’s most
modern, energy-efficient office environments – which know when a space
is occupied and vacant. When you walk into a room, Helia knows to light
the space, and when you leave, Helia automatically turns off the lights
to conserve energy. Ambient light sensors conserve even more energy by
knowing natural light levels and dynamically adjusting the brightness of
the lights to maintain consistent, comfortable light levels. And,
since it knows when you go to sleep and when you wake, Helia will only
bring up soft night light when you walk into a room, such as a bathroom,
in the middle of the night. Helia also learns your patterns to
keep your home safe. You can simply tell Helia you are going on vacation
and it will recreate your daily movement’s room-to-room while you’re
away.

The Helia system was also designed to be able to keep pace with the
latest innovations in sensors, connectivity and smart capabilities. The
Helia Dynamic White BR30 bulbs feature an innovative Smart SNAP port
that future-proofs the system and protects your investment. Smart SNAP
Modules provide a simple, plug-and-play approach to adding and upgrading
the Helia system. The initial Dynamic White + Presence Smart SNAP
provides dynamic lighting control along with presence and ambient light
sensing. Future Smart SNAPs from Soraa and partners will enhance the
value of the Helia system over its lifetime.

“People like to talk about ‘smart lighting’ a lot when talking about
IoT, but so far ‘smart’ has simply meant one can turn lights on and off
using an app — which is not necessarily intuitive — and light quality
has always been secondary.” says Phil Kearney, Soraa’s Vice President,
Consumer Products. “We developed Helia to work just the way you think it
would, and to also bring the same quality of light that was once
reserved for museums and high-end retail into the home.”

For consumers who want to connect their Helia lighting system to popular
IoT cloud services, Helia has created the Cloud Connect accessory.
Simply plug the Cloud Connect into an outlet near your home Wi-Fi
router. Your system will be connected to Helia’s secure cloud and ready
for Amazon Alexa Voice commands, remote control when you’re away from
the home and IFTTT compatibility. Additionally, Helia lighting systems
connect seamlessly to popular IOT ecosystems.

Get Helia.

Helia will be available initially in the North America market Spring
2017 at Helia.com and will be sold as Room Kits, allowing consumers to
easily order the precise number of bulbs and Smart SNAPS needed to
outfit an entire room(s) with healthy lighting. Dynamic White BR30 bulbs
will retail for $49.95 each, Dynamic White + Presence Smart SNAPs (one
per room) will retail for $29.95 and the Cloud Connect accessory is
$49.95 (optional, one per home). You can follow Helia on Twitter,
Facebook
and Instagram.
Media members interested in demos, images or more information regarding
Helia may reach out to Jen Squilla at JenSquilla@maxborgesagency.com
or 1 305 374 4404 Ext.191.

About Soraa

Pioneering lamps using LEDs built from pure gallium nitride substrates
(GaN on GaN™), Soraa has made ordinary lighting extraordinarily
brilliant and efficient. Soraa’s full spectrum GaN on GaN™ LED lamps
have superior color rendering and beam characteristics compared to lamps
using LEDs created from non-native substrates. Founded in 2008, Soraa is
based in Fremont California, where it manufactures its GaN on GaN™ LEDs
in the company’s state-of-the-art facility. For additional information,
please visit www.soraa.com and
follow the company on TwitterLinkedIn and Facebook.

Soraa, is a registered trademark of Soraa, Inc., Helia, Soraa BlueFree,
and Gan on Gan are trademarks of Soraa, Inc.

Contacts

For Soraa
Jen Squilla, 305-374-4404 x191
jensquilla@maxborgesagency.com