Southeastern Grocers Customers raise $526,825.66 for Wounded Warrior Project

Grocers’ Wall of Honor campaign aids injured veterans and their

JACKSONVILLE, Fla.–(BUSINESS WIRE)–Thanks to the generous support of their loyal customers and associates,
Southeastern Grocers, LLC, the parent company of BI-LO, Harveys and
Winn-Dixie stores, is giving $526,825.66 to benefit Wounded Warrior
Project® (WWP) in support of the Independence Program.

Through the two-week Wall of Honor community donation campaign, held
Nov. 2-15, customers were encouraged to visit their neighborhood BI-LO,
Harveys and Winn-Dixie to purchase a $1 Dedication Card and write a
special message to their own military hero. These personal dedications
built elaborate Wall of Honor displays at each store as visual tributes
to those who served, continue to serve and sacrifice for the nation.

“Through the Wall of Honor campaign, our customers and associates
continued to demonstrate the pride they feel for our military and their
families who have sacrificed so much for our country,” said Ian McLeod,
chief executive officer and president of Southeastern Grocers. “We want
to thank them for their support and sharing personal dedications to
their military heroes,” continued McLeod. “We’re honored to provide
these funds to Wounded Warrior Project’s Independence Program.”

“Our partnership with Southeastern Grocers demonstrates what can be
achieved when like-minded charities and corporations join forces,” said
Steve Nardizzi, chief executive officer at WWP. “Their continued
generosity has provided Wounded Warrior Project with critical resources
to make a positive impact in the lives of wounded veterans. That spirit
of giving and support was seen once more through the Wall of Honor
campaign. We’re extremely grateful to Southeastern Grocers for their
tireless efforts to give back to our nation’s injured service members.”

Southeastern Grocers has actively listened to its customers and
associates, and it is abundantly clear that they have tremendous respect
and appreciation for Wounded Warrior Project. This passion for the cause
led Southeastern Grocers to name WWP as an Official Charity Partner for
2016, enabling future initiatives to increase awareness and support for
WWP across all BI-LO, Harveys and Winn-Dixie stores throughout the
Southeast. The Wall of Honor campaign provided an immediate opportunity
to raise funds and much needed attention for Wounded Warrior Project.

About Southeastern Grocers

Southeastern Grocers, LLC, parent company and home of BI-LO, Harveys and
Winn-Dixie grocery stores, is the fifth-largest supermarket chain in the
U.S. and the second-largest supermarket in the Southeast based on store
count. The company employs more than 66,000 associates who serve
customers in approximately 756 grocery stores, 145 liquor stores and 504
in-store pharmacies throughout the seven southeastern states of Alabama,
Florida, Georgia, Louisiana, Mississippi, North Carolina and South
Carolina. BI-LO, Harveys and Winn-Dixie are well-known and
well-respected regional brands with deep heritages, strong neighborhood
ties, proud histories of giving back, talented and loyal associates, and
strong commitments to providing the best possible quality and value to
customers. For more information, please visit,

About Wounded Warrior Project

The mission of Wounded Warrior Project® (WWP) is to honor and empower
Wounded Warriors. WWP’s purpose is to raise awareness and to enlist the
public’s aid for the needs of injured service members, to help injured
servicemen and women aid and assist each other, and to provide unique,
direct programs and services to meet their needs. WWP is a national,
nonpartisan organization headquartered in Jacksonville, Florida. To get
involved and learn more, visit

About the Independence Program

The Independence Program (IP) was created in 2011 to help injured
service members and veterans design their own path from surviving to
thriving. IP is a partnership between WWP, the warrior and their family,
which is uniquely structured to adapt to the warrior’s ever-changing
needs. IP pairs warriors who rely on their families and caregivers
because of moderate-to-severe brain injuries, spinal cord injuries, or
other neurological conditions with a specialized case manager to develop
a personalized plan to restore meaningful levels of activity and purpose
into their daily lives. In many instances, for the cost of one month in
an in-patient institutionalized brain injury rehabilitation program, the
WWP Independence Program can provide a year’s worth of community-based
support on a weekly basis to an individual wounded veteran.


For SEG interviews or images:
Southeastern Grocers Media
Line, 904-370-6029
WWP interviews or images
Mattison Brooks, 904-451-5590
Relations Specialist