Southeastern Grocers Prices Go Even Further Down with Deep Discounts

Prices on more than 400 regularly purchased items at BI-LO and
Winn-Dixie are going down up to 50 percent

JACKSONVILLE, Fla.–(BUSINESS WIRE)–Southeastern Grocers, parent company of BI-LO and Winn-Dixie, is cutting
the cost of living for customers ─ by dropping the prices on hundreds of
groceries the customers buy most. The grocery chain’s newly launched ‘Down
Down’ pricing program is based on a commitment to lower prices by
bringing prices down and keeping them down.

“We know that almost one in five people in the Southeast are relying on
food subsidies to feed their families every week. It is therefore not
surprising that our customer surveys report that ‘affordable prices’ is
the most important requirement from a grocery store,” said Ian McLeod,
President and CEO of Southeastern Grocers.

“We are committed to build a deeper sense of trust with our customers,
and unveiling the long-term Down Down pricing campaign is a
demonstration of just how serious we are about giving our customers
lower prices.”

Down Down follows the company’s recent launch of New Regular
Prices, which reduced the prices of favorite grocery items. The Down
Down program will apply to over 400 frequently purchased items. That
will be on top of more than 3,000 New Regular Prices already lowered.

“Savings are so significant that a family shopping at BI-LO or
Winn-Dixie will now save over $700 this year as a result of these lower
prices. This is a meaningful difference for any household budget,” said
Ian McLeod.

From today, Southeastern Grocers is dropping prices by up to 50 percent
on over 400 pantry essentials, including bread, chicken, fresh produce,
dairy, meat, dry, frozen and home goods.

• Sanderson Farms Chicken Breast was $4.00/lb, now $2.50/lb
  • Reduction: 38%
  • Reduction: 15%
  • Reduction: 33%

  Customers can easily pinpoint the many deeply discounted items by
  looking for the Big Red (helping) Hand throughout the store and be
  reassured this price will not change for at least six months.

  About Southeastern Grocers

  Southeastern Grocers, LLC, parent company and home of BI-LO, Harveys and
  Winn-Dixie grocery stores, is the fifth-largest supermarket chain in the
  U.S. and the second-largest supermarket in the Southeast based on store
  count. The company employs more than 66,000 associates who serve
  customers in approximately 756 grocery stores, 145 liquor stores and 504
  in-store pharmacies throughout the seven southeastern states of Alabama,
  Florida, Georgia, Louisiana, Mississippi, North Carolina and South
  Carolina. BI-LO, Harveys and Winn-Dixie are well-known and
  well-respected regional brands with deep heritages, strong neighborhood
  ties, proud histories of giving back, talented and loyal associates, and
  strong commitments to providing the best possible quality and value to
  customers. For more information, please visit www.bi-lo.com,
  www.harveyssupermarkets.com
  and www.winndixie.com.

  For SEG interviews or additional product images, contact:
  Southeastern
  Grocers Media Line
  904-370-6029
  media@segrocers.com

  Contacts

  Southeastern Grocers, LLC
  Zack Bingham
  Senior Director; Public
  Relations
  904-370-6029
  media@segrocers.com