Spike’s “Lip Sync Battle” App Officially Launches Today

Created by Wurrly, Spike TV and Casey Patterson Entertainment, app
allows fans to create lip sync videos and battle with friends

App launches in conjunction with debut of show’s season three premiere

SANTA MONICA, Calif.–(BUSINESS WIRE)–#ChrissyTeigen–Spike is bringing its hit series “Lip Sync Battle” directly to fans with
a new interactive app officially launching today, in partnership with
music technology engine Wurrly
and Casey Patterson Entertainment (CPE). The app launch coincides with
the Season 3 premiere of the Emmy®-nominated hit series tonight at 9:00
p.m. ET/PT. Fans can now download the free “Lip Sync Battle” app on iOS
in the App
Store
.


Casey Patterson joined forces with Nadine Levitt, founder and CEO of
Wurrly; Claire Friedman, COO of CPE; and Dan Yang, executive vice
president, strategy and business development at Viacom to develop the
app.

The official “Lip Sync Battle” app allows fans to create lip sync videos
to their favorite songs and battle friends in the same format as the hit
series. The app provides fans with a fully immersive experience by
giving them the ability to shoot, edit and publish their lip sync and
then challenge others to “battle” within the app and across various
social platforms.

Aspiring lip syncers can select the song of their choice from a variety
of genres and create lip sync videos by adding custom masks, props,
filters and special effects, making this the first app to combine lyrics
with post-effects such as confetti and pyrotechnics. By sharing one’s
lip sync video on Facebook and Twitter, fans can accrue “likes” in the
app from the “Lip Sync Battle” community and see how their lip syncs
rank on the national leaderboard.

“Creating an official Lip Sync Battle app was a natural extension of the
franchise,” says Patterson. “Fans can now put themselves inside the show
for the first time ever in a social and interactive way, and share in
the fun with their friends and family. Our app brings the excitement of
Spike’s ‘Lip Sync Battle’ to your phone, and you, too, can battle it
out, Lip-Sync style!”

In addition to being a music technology engine, Wurrly’s namesake
application is a Karaoke app (available on iOS
and Android),
which is dubbed “a one-stop shop for covers” since it allows full
customization of a backing track by key, speed and instrumentation.
Wurrly works with various musical artists and creators to develop new
technologies and opportunities in music entertainment for people of all
ages, backgrounds and experience levels.

“The ‘Lip Sync Battle’ app brings to life all the fun of the show by
letting users go through the same process as the celebrities on the
show: from song selection, choosing props, post production effects and
even the chance to battle friends. Partnering with Viacom and CPE on
this project is an exciting opportunity for us,” says Levitt. “Wurrly
strives to help artists and celebrities find new ways to connect with
their fans, and the new ‘Lip Sync Battle’ app provides users with
another platform to do just that.”

“Lip Sync Battle” is Spike’s most highly rated original series in
network history and can now be seen in over 150 countries and
territories worldwide. The app is the latest example of the global
expansion of the “Lip Sync Battle” brand reaching into the digital space
and tapping into the viral successes and highly engaged fan base of the
show.

“This incredibly fun and immersive app demonstrates Viacom’s commitment
to extending our most popular brands to all platforms,” says Yang.

Based on the pop culture phenomenon of lip sync battling, the Spike
original series features celebrities going head to head – lip-syncing
the song of their choice – battling for the “winner’s belt.” The
award-winning “Lip Sync Battle” show is executive produced by Casey
Patterson, Jay Peterson of Matador Content, John
Krasinski
, Stephen
Merchant
and Eight Million Plus Productions.

“Lip Sync Battle” is co-hosted by entertainment icon and two-time Grammy
Award-winner LL Cool J and television personality, author and model
Chrissy Teigen.

About Spike TV

Spike
TV
is available in 91.4 million homes and is a division of Viacom
Media Networks. A unit of Viacom (NASDAQ: VIA, VIAB), Viacom Media
Networks is one of the world’s leading creators of programming and
content across all media platforms. Spike TV’s Internet address is www.spike.com
and for up-to-the-minute and archival press information and photographs,
visit Spike TV’s press site at www.spike.com/press.
Follow us on Twitter @spiketvpr
for the latest in breaking news updates, behind-the-scenes information
and photos.

About Wurrly

Wurrly is a technology company based in Santa Monica, California. Its
namesake application is a Karaoke app (available on iOS and Android),
which is dubbed “a one-stop shop for covers” since it allows full
customization of a backing track by key, speed and instrumentation. With
high-quality recording tools and one-touch mix filters to enhance
recordings, users can easily create and share music videos or audio only
performances with friends (or if you are shy, you can keep it private).
As a company, Wurrly works with various musical artists and creators to
develop new technologies and opportunities in music entertainment for
people of all ages, backgrounds and experience levels. For more
information, visit www.wurrly.com,
www.twitter.com/wurrly,
www.facebook.com/wurrly
and www.instagram.com/wurrly.

About Casey Patterson Entertainment

Casey Patterson Entertainment is a full service production company
producing premium content, live events, and talent-driven series and
specials with offices in New York City and Los Angeles. Patterson is an
Emmy®-nominated, critically-acclaimed executive producer who has created
an array of groundbreaking programming during her 20-year tenure at
Viacom. Patterson’s current projects include the breakout hit-series
“Lip Sync Battle,” the highest-rated series in Spike history; “Guys
Choice;” Spike’s “One Night Only;” “The TV Land Awards;” and “Rock the
Troops” with Dwayne Johnson’s Seven Bucks Productions. Patterson’s
credits include such high-profile events as “The Concert for New York
City;” “The Concert of the Century at the White House;” “Saturday Night
Live 25th Anniversary Special;” “The Comedy Awards;” “Between Two Ferns
– A Fairy Tale of New York;” “The Video Game Awards;” “Scream;” “GQ Men
of the Year Awards;” VH1’s “Vogue Fashion Awards;” VH1’s “Divas Live;”
FOX’s “Billboard Music Awards;” and NBC’s “Concert for America.”

Contacts

for Wurrly
Brenda Manea, 714-904-8592
brenda@bamcommunications.biz