Sprite® Brings Back Tropical Flavor for First Time in a Decade

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Beverage brand returns fan-favorite tropical flavor – lemon-lime with
strawberry
and pineapple – for a limited time only

ATLANTA–(BUSINESS WIRE)–Millions of fans are about to enjoy a tropical blast from the past, and
it’s sure to trigger memories of a certain delicious flavor from back in
the day. The tropical Sprite flavor fans loved more than a decade ago
makes its return today with an all-new name – Sprite Tropical Mix
– and a fresh new look.

Sprite Tropical Mix combines the crisp, familiar Sprite lemon-lime taste
with delicious strawberry and pineapple flavors. The refreshing flavor
combination is available now for a limited time only in a retro-inspired
orange-on-white package design.

“Fans have thirsted for the return of this popular Sprite tropical
flavor for years, and it’s great to finally bring it back to reward
their enthusiasm. I can’t think of a better way to let them know that
we’re listening,” said Kimberly Paige, vice president, Sparkling Brands,
Sprite and Flavors, Coca-Cola North America. “The blend of lemon-lime,
strawberry and pineapple flavors gives the delicious taste of Sprite a
fresh twist for summer, and for fans unfamiliar with the tropical mix,
it’s a refreshing way to quench their thirst for something new.”

Sprite Tropical Mix joins a number of other product variations Sprite
has introduced in recent years to offer consumers innovative flavor
mixes. Other popular limited-edition Sprite flavors include the
holiday-favorite Sprite Cranberry, which was first introduced in 2013,
and Sprite LeBron’s Mix™, which was available in 2014 and 2015.

Sprite Tropical Mix will be available in 20-ounce PET bottles and sold
in convenience, value and other retail stores nationwide through August,
or while supplies last. The limited-edition release will be supported
through an integrated marketing campaign, including radio and
out-of-home advertising and content on Sprite social channels. To check
local product availability, visit the “Ask Coca-Cola” virtual agent at SpriteURL.com/VirtualAgent.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage
company, refreshing consumers with more than 500 sparkling and still
brands and more than 3,800 beverage choices. Led by Coca-Cola, one of
the world’s most valuable and recognizable brands, our company’s
portfolio features 20 billion-dollar brands, 18 of which are available
in reduced-, low- or no-calorie options. Our billion-dollar brands
include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater,
Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through
the world’s largest beverage distribution system, we are the No. 1
provider of both sparkling and still beverages. More than 1.9 billion
servings of our beverages are enjoyed by consumers in more than 200
countries each day. With an enduring commitment to building sustainable
communities, our company is focused on initiatives that reduce our
environmental footprint, create a safe, inclusive work environment for
our associates, and enhance the economic development of the communities
where we operate. Together with our bottling partners, we rank among the
world’s top 10 private employers with more than 700,000 system
associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo,
visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com
or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

Contacts

The Coca-Cola Company
Abby Todd, 404-676-5873
atodd@coca-cola.com