St. Regis Hotels & Resorts and ARQUISTE Parfumeur Capture the Scent of St. Regis with Debut of “Caroline’s Four Hundred”
Inspired by St. Regis Founding Patroness Caroline Astor,
Celebrated Scent Designer Carlos Huber of ARQUISTE Reveals the Scent of
St. Regis Hotels & Resorts
NEW YORK–(BUSINESS WIRE)–St. Regis Hotels & Resorts is delighted to unveil Caroline’s Four
Hundred, the brand’s first-ever bespoke scent inspired by Caroline
Astor, the matriarch of the hotel’s founding family and doyenne of New
York’s Gilded Age society. The St. Regis fragrance will be featured at
all 35 of the luxury brand’s hotels and resorts around the world and
will be retailed as a candle beginning today, followed by a room spray
in spring of 2016.
“Scent has the rare ability to transport us to another time and place,
in the most intimate way,” said Carlos Huber, the founder of ARQUISTE.
“It has been an honor working with St. Regis to capture the brand’s rich
history and its modern sophistication in one olfactory experience.”
Inspired by one of the most splendid of “The” Mrs. Astor’s famous balls, Caroline’s
Four Hundred takes its name from the 400 notable guests that
represented the highest echelons of New York society. The scent captures
at once the exotic woods of the ballroom; the potted palms and apple
blossoms that lined the hallways; and the light crisp essence of
champagne wafting through the crowds. With notes of rich American Beauty
roses – her favorite flower –, green stems, white lilies and the
delicate sweetness of quince, apple and cherry blossom, Caroline’s
Four Hundred, embraces all of the blooms that adorned her home on
that unforgettable evening in 1900.
“Rooted in New York society with the legendary “400” and entertaining
every generation of society since, St. Regis endures as the epitome of
glamour,” said Daphne Sipos, Global Brand Director, St. Regis Hotels &
Resorts. “We are thrilled that ARQUISTE could capture the spirit of the
brand for our discerning guests to enjoy, whether they are staying with
us and when they are at home.”
A world-renowned scent designer, architect and historic preservationist,
Carlos Huber was the natural partner for St. Regis to create a signature
modern scent that reflects the luxury hotel brand’s enduring legacy and
timeless allure. A genuine brand enthusiast, Huber calls St. Regis home
when he is traveling and entertaining.
Caroline’s Four Hundred candle retails for $80 USD and is
available for purchase on the St. Regis brand’s online retail site, www.stregis.com/boutique,
as well as www.arquiste.com.
The room spray will retail in spring of 2016.
About St. Regis Hotels & Resorts
Combining classic sophistication with a modern sensibility, St. Regis is
committed to delivering exceptional experiences at 35 luxury hotels and
resorts in the best addresses around the world. Since the opening of the
first St. Regis hotel in New York City over a century ago by John Jacob
Astor IV, the brand has remained committed to an uncompromising level of
bespoke and anticipatory service for all of its guests, delivered
flawlessly by signature St. Regis Butler Service. Starwood’s
ultra-luxury brand is set to expand its legacy to 50 hotels by 2020. For
more information and new openings, visit stregis.com
or follow Twitter,
Instagram
and Facebook.
About ARQUISTE
A scent is a time capsule. A single fragrance can transport us across
time, evoking our most intimate memories and opening doors to distant
worlds. Curated by Carlos Huber, an architect specializing in historic
preservation, the ARQUISTE fragrance collection captures pivotal moments
in time, transporting the wearer to evocative moments in history. Each
fragrance is meticulously researched using authentic sources, and uses
only the rarest of ingredients to perfectly capture the olfactory
experience of a particular time and place. The complete ARQUISTE
collection offers beautiful, complex creations that honor history and
embrace modernity, and allows both men and women to unlock personal
revelations and experience history in a most intimate way.
Contacts
For St. Regis Hotels & Resorts
Simon Neggers, 212-380-4029
Simon.Neggers@starwoodhotels.com
