Star Wars Superfans #GoRogue to Reveal New Toy Line

“Rogue One: A Star Wars Story” toys unveiled in series of original
stop-motion animated shorts debuting online today

Launch heralds global UGC contest celebrating fan content, creativity
and storytelling

GLENDALE, Calif.–(BUSINESS WIRE)–A team of Star Wars superfans today revealed the new toy line for
the highly anticipated “Rogue One: A Star Wars Story” movie via a
series of fan-made animated shorts launching on the Star Wars YouTube
channel. As part of a competition in collaboration with creative network Tongal,
a team was assembled to write, direct and produce original, fan-made
stop-motion shorts starring key toys from the new line to kick off a
global UGC contest that asks fans to share their own “Rogue Stories.”


“These fan-created shorts are a tribute to the incredible content that
the Star Wars community posts online every day,” said Jimmy
Pitaro, Chairman, Disney Consumer Products and Interactive Media. “The
Go Rogue campaign was designed with Star Wars fans in mind – we
want them to be front and center in the run up to ‘Rogue One’ by
imagining and creating their own Rogue Stories.”

When Star Wars news breaks, many fans worldwide react by
sharing their own videos online. According to new research1,
fans posted over 838,000 pieces of Star Wars-related content
on YouTube in the past year alone, which is more than 2,296 per day and
nearly 96 per hour. Star Wars fan-generated content is
also incredibly popular, accruing more than 16.3 billion views in the
last year – equivalent to everyone in the world viewing at least
two fan-created videos.

The global contest, which kicks off September 30, invites fans to share
their own short stories or skits set in a galaxy far, far away… Winning
entries from around the globe will be chosen by a panel including “Rogue
One: A Star Wars Story” director Gareth Edwards. Beginning September 30,
teen and adult fans can enter the Go Rogue contest on StarWars.com/GoRogue.
In addition to the global contest on starwars.com, in the U.S. and parts
of Canada, kids 8-12 can participate on Disney.com/MyRogueStory.
Winners will be invited to Lucasfilm in San Francisco to attend a
screening of “Rogue One,” and see their short story on the big screen.

The fan-created shorts showcasing the new line of “Rogue One” toys for
the first time launches on the Star Wars YouTube
channel today, with new installments rolling out through September. The
team was led by James DeJulio at Tongal, and the series was written by
Kevin Ulrich and brought to life by stop-motion animators and directors
Dan MacKenzie and Tucker Barrie. The stories follow the adventures of
“Rogue One” toys from Hasbro, LEGO, FUNKO, JAKKS Pacific, Mattel and
Disney Store as they try to track down the building instructions to the
LEGO Star Wars Death Star set which have been misplaced by the Empire.

“I’ve been a Star Wars fan my whole life so this is a dream
project,” says James DeJulio, co-founder of Tongal. “It’s been amazing
to see what an inspiration Star Wars has been to so many members
of our creative community, whether that’s coming up with their own Star
Wars
storylines, or playing out scenes with Star Wars toys at
home with their kids. I’m excited to share this first ‘Rogue Story’ with
the world and hope it inspires other fans to share theirs.”

Fans can pre-order a handful of select items seen in the “Rogue Stories”
beginning September 2 at mass retailers, Disney Store locations and
disneystore.com. The full range of new “Rogue One” and Star
Wars
products will be available globally starting on September 30.
Join the global #GoRogue conversation on social.

Tongal’s creative network includes 120,000 writers, directors and
animators across 150 countries. For more information, go to
www.tongal.com.

About Lucasfilm Ltd.

Lucasfilm Ltd., a wholly-owned subsidiary of The Walt Disney Company, is
a global leader in film, television and digital entertainment
production. In addition to its motion-picture and television production,
the company’s activities include visual effects and audio
post-production, cutting-edge digital animation, interactive
entertainment software, and the management of the global merchandising
activities for its entertainment properties including the legendary
STAR WARS
and INDIANA JONES franchises. Lucasfilm Ltd. is
headquartered in northern California.

About Disney Consumer Products and Interactive
Media

Disney Consumer Products and Interactive Media (DCPI) is the business
segment of The Walt Disney Company (NYSE:DIS) that brings our Company’s
stories and characters to life through innovative and engaging physical
products and digital experiences across more than 100 categories, from
toys and t-shirts, to apps, books and console games. DCPI comprises two
main lines of business: Disney Consumer Products (DCP), and Disney
Interactive (DI). The combined segment is home to world class teams of
app and game developers, licensing and retail experts, a leading retail
business (Disney Store), artists and storytellers, and technologists who
inspire imaginations around the world.

About “Rogue One: A Star Wars Story”

From Lucasfilm comes the first of the Star Wars standalone
films, “Rogue One: A Star Wars Story,” an
all-new epic adventure. In a time of conflict, a group of unlikely
heroes band together on a mission to steal the plans to the Death Star,
the Empire’s ultimate weapon of destruction. This key event in the Star
Wars
timeline brings together ordinary people who choose to do
extraordinary things, and in doing so, become part of something greater
than themselves.

“Rogue One: A Star Wars Story” is directed by Gareth Edwards and
stars Felicity Jones, Diego Luna, Ben Mendelsohn, Donnie Yen, Mads
Mikkelsen, Alan Tudyk, Riz Ahmed, with Jiang Wen and Forest Whitaker.
Kathleen Kennedy, Allison Shearmur and Simon Emanuel are producing, with
John Knoll and Jason McGatlin serving as executive producers. “Rogue
One: A Star Wars Story” opens in U.S. theaters on December 16,
2016.

Lucasfilm, the Lucasfilm logo, STAR WARS and related properties
are trademarks and/or copyrights, in the United States and other
countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

Go Rogue Contest

NO PURCHASE NECESSARY. Enter contest between 9/30/16 at
12:00 p.m. PT and 10/21/16 at 11:59 p.m. PT. Open to legal residents of
the 50 U.S. & D.C., Canada (excluding Quebec), Australia and New Zealand
who are 13+ at time of entry. Limit 1 entry per person. There are 3
Grand Prizes available to be won (ARV: US $7,000 each). GRAND
PRIZE WINNERS MUST TRAVEL ON OR ABOUT DECEMBER 12, 2016.
 Visit www.StarWars.com for
Official Rules including details on how to enter, eligibility
requirements, prize description and limitations. Void in Quebec and
where prohibited. Sponsor: Disney Online, 500 South Buena Vista Street,
Burbank, CA 91521-7667.

My Rogue Story Contest (US/CAN ONLY)

NO PURCHASE NECESSARY. Enter contest between 9/30/16 at 12:00
p.m. PT and 10/21/16 at 11:59 p.m. PT. Open to legal residents of the 50
U.S. & D.C., Canada (excluding Quebec) between the ages of 8-12 at time
of entry. Limit 1 entry per person. GRAND PRIZE WINNER MUST TRAVEL ON
OR ABOUT DECEMBER 12, 2016.
Visit www.Disney.com
for Official Rules including details on how to enter, eligibility
requirements, prize description and limitations. Void in Quebec and
where prohibited. Sponsor: Disney Online, 500 South Buena Vista Street,
Burbank, CA 91521-7667.

1 ZEFR online content report, August 2016

Contacts

Disney Consumer Products
Joss Hastings
joss.hastings@disney.com
or
Lauren
B. Purnell
lauren.b.purnell@disney.com