StarMaker Launches Premium Music Programming and More to Drive Artist Discovery

StarMaker and DanceOn partner to launch a first-of-its-kind talent
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SAN FRANCISCO–(BUSINESS WIRE)–StarMaker,
a technology-driven media company breaking new ground in music, is
taking talent discovery into the future with new tools and original
premium programming. Today’s release of music videos featuring contest
winners and top stars from their talent network showcases StarMaker’s
entry into original formats and premium content. StarMaker is also
partnering with DanceOn, a premium music and dance entertainment
platform, to kick off a first-of-its-kind campaign to engage their
respective global creator bases. StarMaker will invite their singers to
write and record an original single, while DanceOn will activate their
network to create highly engaging choreography.

“With these types of innovative programs, top-tier partnerships, and our
new premium original music, StarMaker brings the biggest opportunities
to our talent network so its members can achieve the fame they deserve,”
said Nathan Sedlander, President and co-founder of StarMaker. “With the
latest features in our updated app and our original music initiative,
we’re taking our talent to the next level and showing the world how pop
hits are now being made.”

StarMaker’s latest effort showcases their move into recording and
producing original music, and combined with DanceOn’s collaboration,
highlights both companies’ innovation around artist discovery and
premium content. Featuring an unheard of single produced by Mario
Marchetti titled “Ya Know I Can’t Dance,” artists will use the StarMaker
media platform to crowdsource an original single by writing the lyrics
and singing the lead vocals of the track. DanceOn will run a parallel
initiative using the track to source the dancers to be featured in the
official music video.

“We are thrilled to partner with StarMaker in this innovative
crowd-sourced campaign,” said Amanda Taylor, CEO of DanceOn. “Our
network of talent drives future and current music hits, through viral
dance movements and powerful original videos.”

The rapid emergence of artists such as Shawn Mendes, Lindsey Stirling,
and Silentó, who was put on the map by DanceOn, demonstrates the power
of new media platforms for discovering the next generation of mainstream
talent. Eesean Bolden, A&R at Capitol Records, who signed Silentó to the
label, sees this as a new model for discovering and signing emerging
talent. Bolden has already expressed interest at a first-look signing
opportunity with StarMaker’s winning artist.

“The caliber of talent coming through StarMaker is absolutely
impressive,” said Bolden, A&R at Capitol Records. “Combining their
interactive method of talent discovery with a campaign like this one
shows the future of the music industry.”

StarMaker’s original programming slate kicks off with Collab Lab, which
features mashups by top social talent from StarMaker’s roster including Andrew
Garcia with KRNFX, Cammie
Lester with Corey Gray, and Kayla
Korpics with Jake
Coco / Tay Watts / Corey Gray. Additional formats to follow include
“One To Watch,” curation and commentary on all things digital music
video, and “A Day In The Life,” special behind-the-scenes biopic
showcasing StarMaker’s emerging music superstars working with
songwriters and producers in the studio.

StarMaker’s platform is a simple yet powerful way for music artists to
record and distribute their own music videos, build global fan bases,
and access mainstream industry opportunities, while music fans can enjoy
original video content and also play an active role in helping find and
sign the next wave of talent. The newest version of the StarMaker app is
available for download today on the iTunes
App store and Google
Play.

About StarMaker Interactive

StarMaker is a media company breaking new ground in music by helping
undiscovered talent achieve the fame they deserve. StarMaker’s
technology platform helps artists record and distribute their own music
videos and to build their fan bases. StarMaker currently boasts a global
community of more than 30 million users, including 60,000 artists signed
to their network. The company has global partnerships with YouTube,
Universal Pictures, and Philips Electronics, and has run mobile
auditions for NBC’s “The Voice” and FOX’s “American Idol®.” The
company is headquartered in San Francisco, with offices in Los Angeles.
For more information, visit www.starmakerstudios.com.

About DanceOn

DanceOn is an entertainment-focused digital media company connecting
music and pop culture through the universal language of dance. Through
multi-platform storytelling and diverse, influencer-driven programming,
DanceOn reaches engaged millennials seeking on-demand music content
everywhere. The network’s 4B+ views, 23M+ subscribers, and 40M+ fans
across platforms showcase the influence of dance around music’s viral
moments. Watch acclaimed shows like “The Edge,” a docu-series showcasing
the world’s iconic music videos, tours, and performances; the most
successful dance show online, “Dance Showdown,” with 75M+ views over 3
seasons; and the new music video-influencer and fan-driven, viral dance
hits. DanceOn was co-founded by CEO Amanda Taylor, Madonna, Guy Oseary,
and Machinima chairman Allen DeBevoise. DanceOn empowers the
creators-musicians and artists in the digital era.

Contacts

MPRM Communications for StarMaker Interactive
Samuel
Threadgill / Melissa Mills
323-933-3399
sthreadgill@mprm.com
/ mmills@mprm.com