Suntchi, China’s Leading Fashion, Lifestyle and Entertainment Co., Inks 5-Year Partnership Deal with The Council of Fashion Designers of America (CFDA)
Exclusive Partnership Establishes Gateway to China for American
Designers
NEW YORK–(BUSINESS WIRE)–Suntchi
(Shanghai) Brand & Technology Co., Ltd (Abbreviation: Suntchi;
stock code: 839318) with offices in Shanghai, Tokyo and New York, is
proud to announce its exclusive 5-year strategic partnership with the Council
of Fashion Designers of America (CFDA), creating the first gateway
connecting China’s premier business network and marketing giant’s
branding platform with U.S. based fashion brands and designers.
“By connecting two powerhouse continents, with fashion brand management,
this strategic partnership marks the beginning of a new era for American
fashion companies desiring to expand into China and vice versa,” says
Paul Fang, Founder & CEO of Suntchi.
“We take great pride in branding and marketing new and established
designers, identifying cultural trends and increasing market share. It
is an honor to announce our long-awaited partnership with the CFDA,
which is certain to create massive opportunity for American designers,
many of whom, require our Super IP+ integration platform to operate in
China. Thousands of fashion & lifestyle companies can now connect to
create new consumer scenarios and consumption patterns, combining
entertainment, art, and fashion to prompt China’s consumer adoption.”
CFDA’s 500-plus membership consists of America’s foremost womenswear,
menswear, jewelry and accessory designers, including Ralph Lauren, Donna
Karan, Michael Kors, Marc Jacobs, Rachel Zoe, Yeohlee Teng, Gerard
Yosca, Mimi So, and Shayne Oliver. Through the partnership, CFDA Members
will now have unrestricted access to the Chinese market.
“Partnering with Suntchi aligns with our mission to strengthen the
impact of American fashion in the global economy,” says Steven Kolb,
President & CEO of the CFDA. “Suntchi is well established and uniquely
positioned to offer tremendous opportunity and exposure for our members
to their extensive network of business partners in China.”
About Suntchi
Suntchi is a full-service management company focused on the fashion and
entertainment industry. Custom-made solutions are designed for leading
international fashion brands and China’s largest local fashion groups
including super IP+ integration, entertainment marketing, talent and
brand management with a specialty in brand audit, strategy, business
models, research & innovation, entertainment, sports, cross-over and
digital, collaborating with fashion opinion leaders and upgrading the
retail experience. www.suntchi.com
About the CFDA
The Council of Fashion Designers of America, Inc, (CFDA) is a
not-for-profit trade association founded in 1962 with a membership of
over 500 of America’s foremost womenswear, menswear, jewelry, and
accessory designers. In addition to hosting the annual CFDA Fashion
Awards, the organization owns the Fashion Calendar and stages New York
Fashion Week: Men’s. www.CFDA.com
Contacts
Media:
For Suntchi
Josh Ginsburg, 646-964-4446
josh@gcomworks.com
