SAN FRANCISCO & NEW YORK–(BUSINESS WIRE)–aden + anais, a portfolio company of Swander Pace Capital and a leading
marketer of soft goods for infants and toddlers, has acquired HALO
Innovations (HALO), a leading provider of wearable blankets for babies.
HALO is renowned for its award-winning, high-quality products and its
commitment to safe sleep for infants. Financial terms of the transaction
were not disclosed.
“HALO is the ideal addition to our company,” said Raegan Moya-Jones,
founder of aden + anais. “We have a longstanding history of providing
products that stand for safety and high quality, and as longtime
admirers of HALO, we believe this acquisition represents an exciting
next step for our combined business.”
HALO’s mission was born out of tragedy in 1991 when HALO founder Bill
Schmid and his wife lost their first-born to Sudden Infant Death
Syndrome (SIDS). The mission-driven company continues to focus on
putting the health, safety, and well-being of babies first, which has
resulted in HALO’s recognition as a leader in infant health and safety
by several national and international infant safety organizations.
Highlights of the HALO product line include its best-selling SleepSack
wearable blankets, which are also rated the Number 1 choice of
hospitals, and its award-winning and revolutionary Bassinest Swivel
Sleeper. HALO products can be found at retailers such as Target, BuyBuy
Baby, Babies R Us, Walmart, and Amazon, among others.
“The founders of HALO have created remarkably effective products with
demonstrated success in helping parents keep their children safe,” said
Corby Reese, managing director at Swander Pace Capital. “We’re eager to
not only continue the successful mission established by HALO’s founder,
but to enhance its scope and reach within this sector through the
company’s new partnership with aden + anais. Additionally, we look
forward to leveraging our strong customer relationships around the world
to increase awareness of, and access to, HALO products.”
“This acquisition is a testament to aden + anais’ belief in
best-in-class product safety, simplicity, style, and quality,” said
Heather Smith Thorne, managing director at Swander Pace Capital. “HALO
is a seamless partner in that regard, and we’re excited to add the
company and its highly complementary product offering to aden + anais.”
The combined company will be a market leader in juvenile soft goods and
will continue to market its products under the aden + anais and HALO
brands. Together, the brands are available in over 15,000 retail stores
in the U.S. and internationally.
About Swander Pace Capital
Swander Pace Capital (SPC) is a private equity firm that invests in
companies that are integral to consumers’ lives. SPC’s consumer industry
expertise informs the firm’s strategic approach and adds value through
access to its proven SPC Playbook, senior team, and extensive network.
The firm partners with management teams to help build companies to their
full potential. SPC invests in businesses across three domains of
consumer lifestyles: Food + Beverage, Body + Wellness, and Home +
Family. With offices in San Francisco, New Jersey, and Toronto, SPC has
invested in more than 45 companies and raised cumulative equity
commitments of approximately $1.8 billion since 1996. For more
information, visit www.spcap.com.
About aden + anais
Since 2006, aden + anais has brought the Australian legacy of cotton
muslin to the forefront of modern baby care, offering signature products
that combine comfort and safety with style and affordable prices. The
award-winning collection includes a full range of multi-purpose
swaddles, burpy bibs, dream blankets, sleeping bags, nursery bedding,
muslin clothing and more. aden + anais has sold more than 25 million
swaddles in 65 countries worldwide. Brand co-founder and CEO Raegan
Moya-Jones is recognized for bringing global awareness to the many
benefits of swaddling and cotton muslin. She is the author of swaddle
love, an entertaining and practical guide full of candid storytelling
that explores the history, science, and techniques of swaddling. For
more information on aden + anais, please visit www.adenandanais.com.
About HALO Innovations
Based in Minneapolis, HALO Innovations has a singular mission: to help
create a healthy and safe sleep environment for people of all ages.
Founded in 1994 by William Schmid, who began researching sleeping
environments after he lost an infant daughter to SIDS, HALO is dedicated
to developing products that set new standards for the safety and
improved health of sleeping infants and bringing peace of mind to one’s
home. For more information, visit www.halosleep.com.
For Swander Pace Capital:
Amber Roberts, 212-302-5964