SYLVANIA Automotive to partner with the National Organization for Youth
Safety to promote safe driving and headlight maintenance for teen drivers
WILMINGTON, Mass. & HILLSBORO, N.H.–(BUSINESS WIRE)–SYLVANIA
Automotive, the leader in automotive lighting solutions for the
automotive aftermarket and original equipment manufacturers (OEMs),
today announced its participation in and support of the 2016 Youth
Interactive Traffic Safety Lab. The event, hosted by the National
Organization for Youth Safety (NOYS), will take place at the Rosecroft
Raceway in Fort Washington, Maryland.
According to statistics from the U.S.
Centers for Disease Control and Prevention, one-third of fatal teen
automotive crashes occur at night, with 57 percent of those taking place
before 12 a.m. In addition, data from a recent SYLVANIA Automotive and
KRC Research survey showed that 32 percent of millennials have not had
either their headlights or other vehicle lights changed on their primary
vehicle in more than one year, and 22 percent have never had them
“Parents and guardians preparing teens to drive need to emphasize that
distractions behind the wheel can lead to dangerous and even fatal
accidents,” said Brian Noble, marketing manager for SYLVANIA Automotive.
“Specifically when driving at night when most accidents occur,
precautions need to be taken. Teaching young drivers about the
importance of good lighting and seeing farther down the road with
value-added headlights is one of the most important safety measures that
can be put into place. Every second and every foot counts in reacting to
a situation, especially with less-experienced teen drivers. We are proud
to be sponsoring, exhibiting and working with NOYS at the 2016 Youth
Interactive Traffic Safety Lab to help educate teen drivers about
headlight maintenance that will keep them safe on the road.”
For improved safety during nighttime driving, the SYLVANIA SilverStar®
family of automotive lighting includes a variety of high performance
headlights to suit individual needs and driving styles. SYLVANIA
SilverStar ULTRA is the farthest downroad headlight in the company’s
product suite. It is also designed with a whiter light which improves
contrast and clarity of items on or near the road. Together, these
features enable motorists to see farther down the road, with increased
side road and peripheral visibility.
For more information on the SYLVANIA Automotive survey, or for further
details on SYLVANIA SilverStar® headlights, please visit www.sylvania-automotive.com.
About OSRAM SYLVANIA Automotive Lighting
together with OSRAM GbmH, is the world leader in automotive lighting for
original equipment manufacturers (OEMs) and the aftermarket. The
company’s global automotive lighting division has its principal North
American operations in Hillsboro, N.H., with nearly 600 employees. In
addition to TS 16949, this facility has also achieved ISO 9001 and 14001
certifications. Automotive Lighting designs, develops, manufactures and
markets state-of-the-art automotive light sources, including auxiliary,
advanced halogen, LED and high-intensity discharge lighting for
interior, exterior and forward lighting applications. More than 400 lamp
types are produced for cars, trucks, and electronics in facilities
throughout the U.S., Europe, and Asia. Automotive applications for OEMs
are marketed under the OSRAM brand while products for the aftermarket
are sold under the SYLVANIA brand.
OSRAM and SYLVANIA are trademarked.
All other trademarks are those
of their respective owners.