T-Mobile Amps Binge On … Again

Video from more than 50 providers, now including Discovery GO, Fox
Business, Google Play Movies, Red Bull TV, YouTube and more, streams
free on T-Mobile without using your high-speed data

As its customers binge record amounts of video, the Un-carrier adds
more options for video providers

BELLEVUE, Wash.–(BUSINESS WIRE)–T-Mobile (NASDAQ: TMUS) today amped up the Un-carrier’s popular video
initiative, Binge On. Starting today, Baeble Music, Discovery GO, ESNE
TV, FilmOn.TV, Fox Business, Google Play Movies, KlowdTV, Red Bull TV,
YouTube and more can stream without eating up customers’ high-speed
data. That makes for more than 50 video services now streaming free with
an eligible rate plan and subscription where applicable. The full list
of current Binge On providers can be found at www.t-mobile.com/bingeon.
These services represent 70% of all video T-Mobile customers watch on
their phones and tablets each month. In addition, T-Mobile announced
it’s giving video streaming providers more options to choose how Binge
On’s video optimization will apply to their content.

“The facts are clear – Binge On is a runaway hit, and adding these
services is just huge! Now T-Mobile customers can watch all of the
videos they want from these platforms without even touching their
high-speed data,” said John Legere, president and CEO of T-Mobile.
“Demand for mobile video is skyrocketing. Customers at the Duopoly can
either stop watching or pay bigger bills and surprise overage charges.
Only T-Mobile customers with Binge On have the option to stretch their
data further at no extra cost! That’s the Un-carrier way!”

In nearly four months since it launched, Binge On has fundamentally
changed the way T-Mobile customers watch videos—and is one of the
Un-carrier’s most popular initiatives of all time, if not the
most popular. T-Mobile customers are streaming more than ever:

  • Customers are watching twice as many hours per day, in longer and more
    frequent viewing sessions, than before launch from free streaming
    services on qualifying plans with limited high-speed data.
  • More than 57 million GB (57 petabytes) have been streamed without
    burning up customers’ high-speed data. That’s like watching Adele’s 15
    minute Carpool Karaoke with James Corden more than 460 million times.
  • One video provider has seen the number of active viewers spike 90% and
    watch-times nearly triple from customers with limited high-speed data.

Options for Customers

In recent months, T-Mobile has rolled out a steady stream of
enhancements to Binge On—more than doubling the number of video services
that stream without using high-speed data and making it easier for
customers to manage their settings directly from their phone with SMS
short codes and with fewer clicks from the T-Mobile app and on
my.tmobile.com. Any customer can change their Binge On settings and the
change will take effect within minutes.

New Options for Video Providers

Today, T-Mobile announced yet another update and new options for video
providers giving them more choice over how Binge On’s video optimization
applies to their content. Now video providers can choose to have their
content stream at native resolutions – including Ultra HD and beyond –
without Binge On’s mobile optimization using up customers’ high-speed
data faster.

Video providers deciding to exclude their content from mobile
optimization and/or free streaming will only need to email bingeon@t-mobile.com
and meet straightforward technical criteria so T-Mobile can identify
their video streams reliably. Customers will be able to find a list of
non-mobile optimized services online at www.t-mobile.com/bingeon.

In addition, T-Mobile is working with providers to give them the ability
to manage their video stream themselves. Instead of T-Mobile’s systems
optimizing video, the video provider will automatically stream a
mobile-optimized video when a T-Mobile customer with Binge On activated
begins streaming. YouTube will be one of the first to take advantage of
this option, and other providers can learn more about the technical
requirements by emailing bingeon@t-mobile.com.

About New Binge On Video Providers
More about the new video
providers joining Binge On today and streaming without using up your
high-speed data on qualified plans:

Baeble Music: Dig in and watch as Baeble’s
camera crews capture and create concerts, sessions and interviews with
some of the best bands of today and tomorrow, including familiar names
like Mumford and Sons, Charli XCX, Disclosure, Ellie Goulding and Sara

Discovery GO: Watch full episodes and live
TV from Discovery Communications’ portfolio of channels, including
Discovery Channel, TLC, Investigation Discovery and Animal Planet, all
in one app. Sign in with your MVPD/TV provider credentials to unlock the
full Discovery GO content offering.

ESNE: The voice of Hispanic Catholics as
America’s only culturally Hispanic, culturally Catholic broadcaster
streaming original content in Spanish on iOS, Android and web including
exclusive daily programming from Our Lady of Guadalupe Basilica in
Mexico City for Millennials.

FilmOn.TV: With more than 700 free and
premium subscription channels covering everything from news to sports to
music to classic movies, FilmOn is the ultimate streaming TV experience.

Fox Business: Stay connected to the
fast-paced business world with the Fox Business app. Access
up-to-the-minute news and market data throughout the trading day and
after-hours. Watch the live TV broadcast of Fox Business Network.

Google Play Movies: Google Play Movies
offers tens of thousands of new release movies, classic films and next
day TV shows that you can rent or buy in HD or SD. Watch on the go, on
your Android or iOS phone or tablet, or at home on your TV (Android TV,
Chromecast, LG Smart TV & Roku). You can also download and watch from
anywhere, even when you’re not connected.

KlowdTV: A live TV streaming service that
carries 60+ sports, news and entertainment channels in both English and
Spanish. Starting at just a few bucks a month, watch LIVE TV on your
mobile or tablet device. No base package, no contracts—the freedom to
only pay for what you watch! It’s like cable TV, but on your terms. For
more information, please visit KlowdTV.com.

Red Bull TV: A digital video service
that features inspirational programming from the world of Red Bull,
including live global events and an extensive selection of sports, music
and lifestyle entertainment. Red Bull TV is available on the web, mobile
devices and more.

YouTube: Launched in May 2005, YouTube
allows billions of people to discover, watch and share
originally-created videos. YouTube provides a forum for people to
connect, inform, and inspire others across the globe and acts as a
distribution platform for original content creators and advertisers
large and small. YouTube services and apps including YouTube Kids,
YouTube Music and YouTube Red also stream without data charges with
Binge On.

More information and the full list of current Binge On providers can be
found at www.t-mobile.com/bingeon.

Detectable video typically streams at DVD quality (480p or better) with
Binge On unless video provider opts-out; on opt-out, high speed data
consumption will continue as if Binge On were not enabled. For best
performance, leave any video streaming applications at their default
automatic resolution setting. You may disable Binge On at any time, but
will lose Binge On benefits. Video streaming from participating
does not count toward full-speed data allotment on our
network with qualifying plan. Third party content and subscription
charges may apply. Some content, e.g. ads, may be excluded. Once
full-speed data allotment is reached, all usage slowed to up to 2G
speeds until end of bill cycle. See streaming services’ terms &

About T-Mobile

As America’s Un-carrier, T-Mobile US, Inc. (NASDAQ: TMUS) is redefining
the way consumers and businesses buy wireless services through leading
product and service innovation. The Company’s advanced nationwide 4G LTE
network delivers outstanding wireless experiences to more than 63
million customers who are unwilling to compromise on quality and value.
Based in Bellevue, Washington, T-Mobile US provides services through its
subsidiaries and operates its flagship brands, T-Mobile and MetroPCS.
For more information, please visit http://www.t-mobile.com.


Media Contacts
T-Mobile US Media Relations
877-281-TMUS OR 212-358-3210