TCL Introduces TCL Roku TVs, Appoints New Leadership in Mexico
TCL Brings Award-Winning TCL Roku TVs to Mexico; Names Consumer
Electronics Veteran Fernando Alba as Head of Business Development and
Operations
CORONA, Calif.–(BUSINESS WIRE)–#Mexico—TCL®,
one of the world’s largest and America’s fastest-growing television
brand, today announced the availability of the award-winning TCL
Roku TV™ in Mexico. TCL Roku
TV™ is now available in three smart TV models, including the
48FS750MX ($8,999 pesos), the 40FS3750MX ($6,499 pesos) and the
32FS3750MX ($3,999 pesos). All three models integrate the Roku®
operating system, allowing consumers to enjoy endless entertainment with
a personalized home screen that makes it easy to access streaming
content, including more than 100,000 TV episodes and movies from 2,500
plus streaming channels.
In addition to the availability of the TCL Roku TV lineup, TCL named
Fernando Alba as Head of the Company’s Business Development and
Operations efforts in Mexico. Alba brings more than 17 years of
leadership and product management experience in the consumer electronics
industry. He will be tasked with building the TCL brand in Mexico, along
with overseeing business operations and development.
“Mexico is a very critical market for TCL and our television business,”
said Chris Larson, vice president of sales and marketing, TCL.
“Launching our TCL Roku TVs there is a significant milestone for the
company, and we are thrilled to have Fernando join our team to expand
our global presence. He brings a wealth of knowledge and a very diverse
background in the consumer electronics space that will help us build
upon our successes in the North American market and sustain our growth.”
Prior to joining TCL, Alba recently served as sales and marketing
director for Hisense’s TV and mobile division. With previous experience
managing teams at Samsung and Sony, Fernando is uniquely positioned to
help TCL, a worldwide leader in technology and value, become the
dominating brand in Mexico. In addition to his success on the
manufacturing side, Alba had a role in helping Best Buy establish a
prominent position in the Mexican market as the Home Entertainment
Domain lead for their first 12 stores.
“TCL has been able to leverage their integrated supply chain and massive
worldwide scale to grow rapidly in North America since its introduction
just a few years ago,” said Alba. “As the 3rd largest TV
brand worldwide and one of only a few manufacturers with their own LCD
panel manufacturing, TCL is able to lead on technology, cosmetics, and
drive costs out of the product while increasing the quality. I am
excited about continuing our success and helping to establish the TCL
brand as a household name in the Mexico market.”
“Roku TV is designed to give users both a simplified and improved TV
experience, from installation to daily use,” said Chas Smith, GM Roku TV
& Players Sales. “With a TCL Roku TV consumers get a smart TV that
combines all entertainment sources on one customizable home screen, with
great streaming content for the Mexico market.”
About TCL
TCL is one of the fastest-growing consumer
electronics and TV brands in North America. Already one of the world’s
best-selling TV brands, TCL (The Creative Life) was founded more than 30
years ago and prides itself on delivering high quality products
featuring stylish design and the latest technology. With extensive
manufacturing expertise, a vertically integrated supply chain, and
state-of-the-art panel factory, TCL offers innovative televisions,
including the award-winning TCL® Roku TV™.
TCL is a registered trademark of TCL Corporation. Roku is a registered
trademark and Roku TV is a trademark of Roku, Inc. in the U.S. and in
other countries. All other trademarks are the property of their
respective owners.
Contacts
TCL:
Rachelle Parks, 858-212-1176
rachelle.parks@tcl.com
