Telemundo Media Announces More Than 800 Hours of New Content – Nearly 40 Percent Increase in Original Programming

Telemundo Media, the fastest growing broadcast network in primetime

among adults 18-49, according to Nielsen, today announced its 2012-2013

programming lineup, with more than 800 hours of original content,

increasing the network’s original programming slate by nearly 40

percent. The network’s new programming increase includes six

telenovelas, two daytime shows and a reality competition. New original

telenovelas include “El Rostro de la Venganza” (The Face of Revenge),

“El Señor de los Cielos” (The Lord of the Heavens), “La Patrona” (The

Patron), “Pasión Prohibida” (Forbidden Passion), “Nace un Idolo” (An

Idol is Born) and “Fina Estampa” (Fine Pedigree); as well as daytime

programs “Cuauhtemoc” and “Virgen Morena” (The Virgin of Guadalupe), and

reality competition “Yo Me Llamo” (My Name is). Telemundo also announced

the launch of its new branding campaign for the fall and unveiled a new

logo capturing the essence of the Hispanic experience in the U.S.

Additionally, Telemundo expanded its family of mobile apps with the

launch of the Telemundo Entertainment App, giving audiences access to

Telemundo content wherever and whenever they want it. For more

information, visit www.telemundo.com

or www.nbcumv.com.

Telemundo – the #1 provider of Spanish-language primetime content –

announced it will increase its original production by more than 50

percent at its Miami-based Telemundo Studios, further solidifying its

position as the leading media company producing original content by and

for U.S. Hispanics.

“This season we are presenting our most ambitious original programming

slate ever, a testament to our commitment to produce the most relevant

Spanish-language content for the largest Hispanic audience possible,”

said Emilio Romano, President, Telemundo Media. “Fueled by our

record-breaking performance and the support of Comcast and NBCUniversal,

together with a leading team of executives, our mission is to become the

number one Hispanic media company in the U.S. and the leading producer

of Spanish-language content in the world.”

Telemundo Media enters this year’s Upfront with an increase of four

share points in the first half of the broadcast season, the only major

Spanish-language network to grow its share. The network also recently

delivered its highest-rated quarter ever in network history with total

viewers, up 10 percent vs. Q1 2011. In addition, Telemundo’s cable youth

channel, mun2, is the number one Hispanic cable network among Hispanics

in the coveted 18-34 demographic. In March, Telemundo.com was the #1

Spanish-language website for engagement, delivering six times more

minutes per viewer and 15 million more total minutes than its

competition.

Last year, Telemundo and mun2 recorded their best Upfront season ever,

adding more than 50 new advertisers, delivering 20 percent growth in

national ad revenue, more than any other Spanish-language broadcast

network. An estimated $88MM of new business came to Spanish-language

television with Telemundo commanding more than half (55 percent) of that

new business. And in the first quarter of 2012, Telemundo added 12 new

advertisers, with increases in the automotive and pharmaceutical

categories.

Telemundo announced it will launch its rebranding campaign complete with

a new logo, tagline and on-air identity this fall. The network’s new

positioning platform aims to capture the duality of Telemundo’s

audience, balancing the strong connection to their Latin roots with

their contemporary mindset of living in the U.S.

The network’s original programming will embody the brand attributes of

modern, original, creative, pioneering and passionate, all aimed at

speaking to the hearts and minds and the unique perspective of its

audience.

“Hispanics living in the U.S. often transcend two worlds — roots in

their home country and their lives here today,” said Jacqueline

Hernández, Chief Operating Officer, Telemundo Media. “Our new

positioning platform reflects our audience’s duality of being in America

and being Latino.”

Additionally, Telemundo Digital announced the launch of its

Entertainment App. The Telemundo Entertainment App features bilingual

content, marking the first time Telemundo and mun2 partner on a mobile

app. The bilingual app features content from Telemundo’s popular

CrossOver channel on www.Telemundo.com

<http://www.Telemundo.com>

and provides users with the most up-to-date entertainment news through

breaking news alerts. Users can access Telemundo’s full programming

schedule and add calendar reminders to their phone about program air

dates and times and mark particular programs and sections as

“favorites.” In addition to commenting on and rating the app’s articles,

photos and videos, a new social media integration enables users to share

content from the app directly with friends and followers, as well as

follow, tweet and re-tweet favorite Telemundo programs, talent and

celebrities.

Following is a list of the Telemundo Media series:

TELENOVELAS

“El Rostro de la Venganza” (The Face of Revenge)

After spending most of his life in jail paying for a crime he has no

memory of committing, 30 year-old Diego Mercader Carrasco is released

and adopts a different identity to begin a new life and protect himself

from his past. With the help of his psychiatrist Antonia Villarroel and

Ezequiel Alvarado, who becomes his benefactor and a father figure, Diego

gets a second chance as he will now be known as Martin Mendez.

Antonia and Martin (Diego) become romantically involved, and she teaches

him about life and love. As her love for Martin grows, Antonia digs

deeper into Diego’s case, trying to find out what really happened 20

years earlier. Determined to prove his innocence, Antonia gets involved

more than she should and will pay a very high price for her

investigation. Meanwhile, Martin must uncover the past and piece

together clues and memories of the tragedy that unfolded 20 years ago to

reveal…what really happened that day?

“El Rostro de la Venganza” is a Telemundo Studios production.

“El Señor de los Cielos” (The Lord of the Heavens)

Damian Torres is a man of humble beginnings who dreamed of having it

all. Through relentless will and fearless determination, Damian

transforms himself from a poor peasant into one of the world’s richest

men and a powerful drug trafficker, wanted by the DEA. Damian embodies

the entire spectrum of what the human soul is capable of, from the

virtuous to the unthinkable, all fueled by his immeasurable desire for

power and wealth. Damian’s life turns into a quest for survival when his

numerous enemies start hunting him down and the DEA closes in. He

realizes that his only way out is to start a new life as literally a new

man, so he decides to undergo facial reconstruction. Damian will

discover that on the dangerous path to riches he chose to take, there is

no turning back.

“El Señor de los Cielos” is a Telemundo Studios production.

“La Patrona” (The Patron)

Adriana Ordoñez’s life has led her to endure unexpected hardships, but

because of her immeasurable strength, she will ultimately experience the

greatest of transformations, both physically and emotionally, in a quest

for redemption. After her parents died in an accident, Adriana is taken

in by Mari Cruz Perez, the distinguished Beltran family’s chef. Mari

becomes Adriana’s foster mother giving her the love and affection she

craved. Adriana’s misfortune comes as a result of falling in love with

Alejandro, the fiancé of one of the Beltran family’s daughters, which

makes Adriana a target for many in the family. Her enemies conspire and

have her locked up in an asylum, but a terrible fire destroys the

facility. Adriana narrowly escapes with her life; however everyone

believes she is dead. While she is recovering, Adriana learns that she

inherited her father’s valuable lands. Adriana vows to take advantage of

the opportunity and change her life forever. Transforming herself into a

powerful and wealthy woman, Adriana hides her true identity to take

revenge upon those who wronged her. But will her plans for revenge

eclipse the only true love she has ever known?

“La Patrona” is a Telemundo Studios production.

“Pasión Prohibida” (Forbidden Passion)

Mariana is driven by hatred against Deborah, her mother, whom she blames

for the death of her father. Mariana marries Juan Pablo, an older,

wealthy widower, whom Deborah has set her eyes on, seeking his fortune.

Despite Juan Pablo’s kindness and love towards her, in reality, Mariana

does not genuinely love him. When Mariana discovers a hidden truth and

realizes her vengeance is unfounded, she tries to find happiness

alongside Juan Pablo. However, Mariana never imagined that she would

find the passion and true love she was seeking in Bruno, her husband’s

nephew. For his part, Bruno has an internal struggle because of the

passion he feels for Mariana and the loyalty he owes to Juan Pablo, a

man whom he considers his adoptive father. Ultimately, Mariana and Bruno

will live a love that is passionate but forbidden and which will turn

Mariana into a victim of her own game.

“Pasión Prohibida” is a Telemundo Studios production.

“Nace un Idolo” (An Idol is Born)

The serialized biography is based on the real-life story of José Sosa

Ortiz – better known as José José, “El Príncipe de la Canción” (The

Prince of Song), a Mexican musical icon adored by millions around the

world. His story embodies a man’s journey to reach the status of an idol

– including fame and fortune – and the high price he had to pay to

achieve his dreams.

“Nace un Idolo” highlights the passion and excitement that a superstar

artist feels for his craft and the adoration of his fans. It also

displays the frailty of the man coping with his addiction and its

damaging effects. His is a story of hope and new beginnings and the

success to regain all that he almost lost — his family, his voice, his

life.

“Nace un Idolo” is a Telemundo Studios production.

“Fina Estampa” (Fine Pedigree)

After her husband apparently disappears at sea, Griselda is determined

to do anything to provide for her family, even if it means taking on the

job of a “handyman,” an unusual profession for a woman. Hard-working and

humble, Griselda is proud of her job because it allows her to prove that

someone can have a decent, happy life without compromising one’s values.

One of her sons is getting engaged to the daughter of Teresa Cristina, a

wealthy, elegant and superficial woman. Teresa Cristina is horrified at

the prospect of being related to a woman from a lower class so she

continuously humiliates Griselda, even though her husband, Rene,

reproaches her for her actions.

After many years playing the same lottery numbers, Griselda wins $25

million dollars, and her life suddenly changes, but not her nature. Her

fortune doesn’t just bring Griselda a better life; it also “resurrects”

her husband who had supposedly been dead for years, leading to a series

of unexpected complications for Griselda and her family. Despite having

more money than she ever imagined, Griselda learns that life is never

easy; but for someone with integrity, anything is possible — even

finding true love.

“Fina Estampa” is a Telemundo Studios and TV Globo co-production.

“La Reina del Sur 2” (Queen of the South 2)

Telemundo also announced today it has acquired the rights to the sequel

of “La Reina del Sur,” the blockbuster hit that captivated viewers night

after night, making it the highest-rated novela in the company’s

history. Production and air dates to be announced.

DAYTIME

“Cuauhtemoc”

The daytime talk show stars Carlos Cuauhtémoc Sánchez, a bestselling

author and international motivational speaker, as the host of this

program where couples and families will overcome their personal issues

and struggles.

“Virgen Morena” (The Virgin of Guadalupe)

“Virgen Morena” is a dramatic series featuring self-contained episodes

that highlight moving stories inspired by true events where people

facing a life struggle look to Our Lady of Guadalupe (affectionately

known in Mexico as “La Virgen Morena”) for a miraculous resolution to

their problem. The series marks the first time in the industry a daytime

novela is produced exclusively for U.S. Hispanics.

REALITY COMPETITION

“Yo Me Llamo” (My Name is)

“Yo Me Llamo,” an international hit, is a talent competition where the

country’s most talented amateur singers/performers compete to win a

grand prize by transforming themselves into their favorite musical icon.

Source: Nielsen- NTI- Source: NPM, PAV, P18-49, Live+SD, 11-12 SSN TD

(through 3/25/12) vs. 10-11 SSN TD (through 3/27/11). P2+, Q1’12

(12/26/11 – 3/25/12) vs Q1’11 (12/25/10-3/27/11) Based on Imps (000).

NPM-H L+SD P18-34 IMP; Apr’12 (3/26/12-4/29/12) M/Sun 8p-11p Strict.

comScore, Mar’12 vs. Univision.com, Terra.com, Batanga.com,

YahooEnEspanol, AOL Latino, Esmas.com, ABC.com, CBS.com, NBC.com,

Fox.com, Univision.com

About Telemundo Media:

Telemundo Media, a division of NBCUniversal, is a world-class media

company, leading the industry in the production and distribution of

high-quality Spanish-language content across its multiplatform portfolio

to U.S. Hispanics and audiences around the world. Telemundo’s multiple

platforms include the Telemundo Network, a Spanish-language television

network featuring original productions, theatrical motion pictures, news

and first-class sports events, reaching U.S. Hispanic viewers in 210

markets through its 14 owned stations and its broadcast and cable

affiliates; mun2, the preeminent voice for bicultural Hispanics in the

U.S. reaching TV households nationwide on digital and analog cable, and

satellite; Telemundo Digital Media, which distributes Telemundo’s

original content across digital and emerging platforms including mobile

devices, www.telemundo.com

and www.mun2.tv;

an owned and operated full power station in Puerto Rico that reaches 99%

of all TV households in that DMA; and Telemundo Internacional, the

international distribution arm which has positioned Telemundo as the

second largest provider of Spanish-language content worldwide by

syndicating content to more than 100 countries in over 35 languages.