Telemundo Media, the fastest growing broadcast network in primetime
among adults 18-49, according to Nielsen, today announced its 2012-2013
programming lineup, with more than 800 hours of original content,
increasing the networks original programming slate by nearly 40
percent. The networks new programming increase includes six
telenovelas, two daytime shows and a reality competition. New original
telenovelas include El Rostro de la Venganza (The Face of Revenge),
El Señor de los Cielos (The Lord of the Heavens), La Patrona (The
Patron), Pasión Prohibida (Forbidden Passion), Nace un Idolo (An
Idol is Born) and Fina Estampa (Fine Pedigree); as well as daytime
programs Cuauhtemoc and Virgen Morena (The Virgin of Guadalupe), and
reality competition Yo Me Llamo (My Name is). Telemundo also announced
the launch of its new branding campaign for the fall and unveiled a new
logo capturing the essence of the Hispanic experience in the U.S.
Additionally, Telemundo expanded its family of mobile apps with the
launch of the Telemundo Entertainment App, giving audiences access to
Telemundo content wherever and whenever they want it. For more
information, visit www.telemundo.com
Telemundo the #1 provider of Spanish-language primetime content
announced it will increase its original production by more than 50
percent at its Miami-based Telemundo Studios, further solidifying its
position as the leading media company producing original content by and
for U.S. Hispanics.
This season we are presenting our most ambitious original programming
slate ever, a testament to our commitment to produce the most relevant
Spanish-language content for the largest Hispanic audience possible,
said Emilio Romano, President, Telemundo Media. Fueled by our
record-breaking performance and the support of Comcast and NBCUniversal,
together with a leading team of executives, our mission is to become the
number one Hispanic media company in the U.S. and the leading producer
of Spanish-language content in the world.
Telemundo Media enters this years Upfront with an increase of four
share points in the first half of the broadcast season, the only major
Spanish-language network to grow its share. The network also recently
delivered its highest-rated quarter ever in network history with total
viewers, up 10 percent vs. Q1 2011. In addition, Telemundos cable youth
channel, mun2, is the number one Hispanic cable network among Hispanics
in the coveted 18-34 demographic. In March, Telemundo.com was the #1
Spanish-language website for engagement, delivering six times more
minutes per viewer and 15 million more total minutes than its
Last year, Telemundo and mun2 recorded their best Upfront season ever,
adding more than 50 new advertisers, delivering 20 percent growth in
national ad revenue, more than any other Spanish-language broadcast
network. An estimated $88MM of new business came to Spanish-language
television with Telemundo commanding more than half (55 percent) of that
new business. And in the first quarter of 2012, Telemundo added 12 new
advertisers, with increases in the automotive and pharmaceutical
Telemundo announced it will launch its rebranding campaign complete with
a new logo, tagline and on-air identity this fall. The networks new
positioning platform aims to capture the duality of Telemundos
audience, balancing the strong connection to their Latin roots with
their contemporary mindset of living in the U.S.
The networks original programming will embody the brand attributes of
modern, original, creative, pioneering and passionate, all aimed at
speaking to the hearts and minds and the unique perspective of its
Hispanics living in the U.S. often transcend two worlds roots in
their home country and their lives here today, said Jacqueline
Hernández, Chief Operating Officer, Telemundo Media. Our new
positioning platform reflects our audiences duality of being in America
and being Latino.
Additionally, Telemundo Digital announced the launch of its
Entertainment App. The Telemundo Entertainment App features bilingual
content, marking the first time Telemundo and mun2 partner on a mobile
app. The bilingual app features content from Telemundos popular
CrossOver channel on www.Telemundo.com
and provides users with the most up-to-date entertainment news through
breaking news alerts. Users can access Telemundos full programming
schedule and add calendar reminders to their phone about program air
dates and times and mark particular programs and sections as
favorites. In addition to commenting on and rating the apps articles,
photos and videos, a new social media integration enables users to share
content from the app directly with friends and followers, as well as
follow, tweet and re-tweet favorite Telemundo programs, talent and
Following is a list of the Telemundo Media series:
El Rostro de la Venganza (The Face of Revenge)
After spending most of his life in jail paying for a crime he has no
memory of committing, 30 year-old Diego Mercader Carrasco is released
and adopts a different identity to begin a new life and protect himself
from his past. With the help of his psychiatrist Antonia Villarroel and
Ezequiel Alvarado, who becomes his benefactor and a father figure, Diego
gets a second chance as he will now be known as Martin Mendez.
Antonia and Martin (Diego) become romantically involved, and she teaches
him about life and love. As her love for Martin grows, Antonia digs
deeper into Diegos case, trying to find out what really happened 20
years earlier. Determined to prove his innocence, Antonia gets involved
more than she should and will pay a very high price for her
investigation. Meanwhile, Martin must uncover the past and piece
together clues and memories of the tragedy that unfolded 20 years ago to
reveal what really happened that day?
El Rostro de la Venganza is a Telemundo Studios production.
El Señor de los Cielos (The Lord of the Heavens)
Damian Torres is a man of humble beginnings who dreamed of having it
all. Through relentless will and fearless determination, Damian
transforms himself from a poor peasant into one of the worlds richest
men and a powerful drug trafficker, wanted by the DEA. Damian embodies
the entire spectrum of what the human soul is capable of, from the
virtuous to the unthinkable, all fueled by his immeasurable desire for
power and wealth. Damian’s life turns into a quest for survival when his
numerous enemies start hunting him down and the DEA closes in. He
realizes that his only way out is to start a new life as literally a new
man, so he decides to undergo facial reconstruction. Damian will
discover that on the dangerous path to riches he chose to take, there is
no turning back.
El Señor de los Cielos is a Telemundo Studios production.
La Patrona (The Patron)
Adriana Ordoñezs life has led her to endure unexpected hardships, but
because of her immeasurable strength, she will ultimately experience the
greatest of transformations, both physically and emotionally, in a quest
for redemption. After her parents died in an accident, Adriana is taken
in by Mari Cruz Perez, the distinguished Beltran familys chef. Mari
becomes Adrianas foster mother giving her the love and affection she
craved. Adrianas misfortune comes as a result of falling in love with
Alejandro, the fiancé of one of the Beltran familys daughters, which
makes Adriana a target for many in the family. Her enemies conspire and
have her locked up in an asylum, but a terrible fire destroys the
facility. Adriana narrowly escapes with her life; however everyone
believes she is dead. While she is recovering, Adriana learns that she
inherited her fathers valuable lands. Adriana vows to take advantage of
the opportunity and change her life forever. Transforming herself into a
powerful and wealthy woman, Adriana hides her true identity to take
revenge upon those who wronged her. But will her plans for revenge
eclipse the only true love she has ever known?
La Patrona is a Telemundo Studios production.
Pasión Prohibida (Forbidden Passion)
Mariana is driven by hatred against Deborah, her mother, whom she blames
for the death of her father. Mariana marries Juan Pablo, an older,
wealthy widower, whom Deborah has set her eyes on, seeking his fortune.
Despite Juan Pablos kindness and love towards her, in reality, Mariana
does not genuinely love him. When Mariana discovers a hidden truth and
realizes her vengeance is unfounded, she tries to find happiness
alongside Juan Pablo. However, Mariana never imagined that she would
find the passion and true love she was seeking in Bruno, her husbands
nephew. For his part, Bruno has an internal struggle because of the
passion he feels for Mariana and the loyalty he owes to Juan Pablo, a
man whom he considers his adoptive father. Ultimately, Mariana and Bruno
will live a love that is passionate but forbidden and which will turn
Mariana into a victim of her own game.
Pasión Prohibida is a Telemundo Studios production.
Nace un Idolo (An Idol is Born)
The serialized biography is based on the real-life story of José Sosa
Ortiz better known as José José, El Príncipe de la Canción (The
Prince of Song), a Mexican musical icon adored by millions around the
world. His story embodies a mans journey to reach the status of an idol
including fame and fortune and the high price he had to pay to
achieve his dreams.
Nace un Idolo highlights the passion and excitement that a superstar
artist feels for his craft and the adoration of his fans. It also
displays the frailty of the man coping with his addiction and its
damaging effects. His is a story of hope and new beginnings and the
success to regain all that he almost lost his family, his voice, his
Nace un Idolo is a Telemundo Studios production.
Fina Estampa (Fine Pedigree)
After her husband apparently disappears at sea, Griselda is determined
to do anything to provide for her family, even if it means taking on the
job of a handyman, an unusual profession for a woman. Hard-working and
humble, Griselda is proud of her job because it allows her to prove that
someone can have a decent, happy life without compromising ones values.
One of her sons is getting engaged to the daughter of Teresa Cristina, a
wealthy, elegant and superficial woman. Teresa Cristina is horrified at
the prospect of being related to a woman from a lower class so she
continuously humiliates Griselda, even though her husband, Rene,
reproaches her for her actions.
After many years playing the same lottery numbers, Griselda wins $25
million dollars, and her life suddenly changes, but not her nature. Her
fortune doesnt just bring Griselda a better life; it also resurrects
her husband who had supposedly been dead for years, leading to a series
of unexpected complications for Griselda and her family. Despite having
more money than she ever imagined, Griselda learns that life is never
easy; but for someone with integrity, anything is possible even
finding true love.
Fina Estampa is a Telemundo Studios and TV Globo co-production.
La Reina del Sur 2 (Queen of the South 2)
Telemundo also announced today it has acquired the rights to the sequel
of La Reina del Sur, the blockbuster hit that captivated viewers night
after night, making it the highest-rated novela in the companys
history. Production and air dates to be announced.
The daytime talk show stars Carlos Cuauhtémoc Sánchez, a bestselling
author and international motivational speaker, as the host of this
program where couples and families will overcome their personal issues
Virgen Morena (The Virgin of Guadalupe)
Virgen Morena is a dramatic series featuring self-contained episodes
that highlight moving stories inspired by true events where people
facing a life struggle look to Our Lady of Guadalupe (affectionately
known in Mexico as La Virgen Morena) for a miraculous resolution to
their problem. The series marks the first time in the industry a daytime
novela is produced exclusively for U.S. Hispanics.
Yo Me Llamo (My Name is)
Yo Me Llamo, an international hit, is a talent competition where the
countrys most talented amateur singers/performers compete to win a
grand prize by transforming themselves into their favorite musical icon.
Source: Nielsen- NTI- Source: NPM, PAV, P18-49, Live+SD, 11-12 SSN TD
(through 3/25/12) vs. 10-11 SSN TD (through 3/27/11). P2+, Q112
(12/26/11 3/25/12) vs Q111 (12/25/10-3/27/11) Based on Imps (000).
NPM-H L+SD P18-34 IMP; Apr12 (3/26/12-4/29/12) M/Sun 8p-11p Strict.
comScore, Mar12 vs. Univision.com, Terra.com, Batanga.com,
YahooEnEspanol, AOL Latino, Esmas.com, ABC.com, CBS.com, NBC.com,
About Telemundo Media:
Telemundo Media, a division of NBCUniversal, is a world-class media
company, leading the industry in the production and distribution of
high-quality Spanish-language content across its multiplatform portfolio
to U.S. Hispanics and audiences around the world. Telemundos multiple
platforms include the Telemundo Network, a Spanish-language television
network featuring original productions, theatrical motion pictures, news
and first-class sports events, reaching U.S. Hispanic viewers in 210
markets through its 14 owned stations and its broadcast and cable
affiliates; mun2, the preeminent voice for bicultural Hispanics in the
U.S. reaching TV households nationwide on digital and analog cable, and
satellite; Telemundo Digital Media, which distributes Telemundos
original content across digital and emerging platforms including mobile
an owned and operated full power station in Puerto Rico that reaches 99%
of all TV households in that DMA; and Telemundo Internacional, the
international distribution arm which has positioned Telemundo as the
second largest provider of Spanish-language content worldwide by
syndicating content to more than 100 countries in over 35 languages.