Telemundo Media Launches Ninth Edition of Its Education Initiative “El Poder De Saber” on April 3 Telemundo’s Omar Germenos stresses the importance of learning English.

Telemundo Media announced today the launch of the network’s 2012 edition

of “El Poder de Saber” (The Power of Knowing), a multiplatform education

campaign premiering Tuesday, April 3, during the network’s morning show

“Levantate”. Now in its ninth year, the company-wide effort focuses on

promoting the educational advancement of young Latinos, with an emphasis

on secondary education and preventing high school drop-out. The campaign

features compelling public service announcements starring top Telemundo

talent including Omar Germenos, co-host of the daily morning show

“Levantate;” the renown sports anchor Andres Cantor; the veteran

journalist Carmen Dominicci; the popular VJ from mun2, Telemundo’s cable

network for bi-cultural youth, Guadalupe Venegas; and top novela stars

Jorge Luis Pila and Maritza Rodriguez. In addition, the campaign will

include coverage in news and public affairs programs, community events

sponsored by local stations and online resources ( <>

) to help the students and their parents.

“Education is one of the defining issues of our time – a critical

ingredient in the success of the next Hispanic generation and our

country,” said Emilio Romano, President, Telemundo Media. “For nearly a

decade, this powerful public service campaign has supported our mission

to educate, inspire and empower students and their parents and we are

extremely proud to leverage every platform of our company to continue to

serve our community.”

A significant component of Telemundo’s commitment to serve the U.S.

Hispanic community, “El Poder de Saber” is supported across the company

through recurring segments on the network’s morning show, “Levantate”;

the early fringe show, “Al Rojo Vivo”; the nightly newscast “Noticiero

Telemundo” and the weekly D.C-based public affairs program “Enfoque,” as

well as through news and public affairs programs and community outreach

by local stations.

Telemundo is proud to continue its association with the Congressional

Hispanic Caucus Institute (CHCI) and the National Council of La Raza

(NCLR) in raising awareness of the challenges and facilitating solutions

to the critical issue of education among U.S. Hispanics. Telemundo is a

strong supporter of CHCI’s series of Education Forums across the country

involving powerful Latino leaders and students in discussions about the

growing crisis in Latino education and innovative solutions to create

immediate change. Preceded by events in New York City and San Antonio,

the next forum will take place in Miami on May 21, 2012.

Telemundo’s “El Poder de Saber” will again join forces with NBC News’

“Education Nation” (


) when the “On-the-Road Tour” stops in Miami May 20-21 for a teacher

town hall and Job One conference. “Education Nation” will culminate in

New York City September 23-25 with its third annual Summit convening

policymakers, elected officials, thought leaders, educators, members of

the business community and engaged citizens to address the developments,

challenges and progress of the past year, as well as identify and

explore new, exciting opportunities to reinvent America as an Education


About Telemundo:

Telemundo Media, a division of NBCUniversal, is a world-class media

company, leading the industry in the production and distribution of

high-quality Spanish-language content across its multiplatform portfolio

to U.S. Hispanics and audiences around the world. Telemundo’s multiple

platforms include the Telemundo Network, a Spanish-language television

network featuring original productions, theatrical motion pictures, news

and first-class sports events, reaching U.S. Hispanic viewers in 210

markets through its 14 owned stations and its broadcast and cable

affiliates; mun2, the preeminent voice for bicultural Hispanics in the

U.S. reaching TV households nationwide on digital and analog cable, and

satellite; Telemundo Digital Media, which distributes Telemundo’s

original content across digital and emerging platforms including mobile



an owned and operated full power station in Puerto Rico that reaches 99%

of all TV households in that DMA; and Telemundo Internacional, the

international distribution arm which has positioned Telemundo as the

second largest provider of Spanish-language content worldwide by

syndicating content to more than 100 countries in over 35 languages.

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