Tempt In-Store Productions Shows Marketers and Retailers How to Infuse Engagement into In-Store Experiences at 2015 Shopper Marketing Expo

Guía de Regalos

SUSSEX, Wis.–(BUSINESS WIRE)–Tempt™ In-Store Productions, a Quad/Graphics, Inc., company (NYSE:
QUAD), will show brand marketers and retailers how to infuse engagement
into in-store shopping experiences through the company’s unique
solutions at the 2015 Shopper Marketing Conference & Expo, October
13-15, at Minneapolis Convention Center. The “Get Infused” themed booth
(#401) will offer visitors the opportunity to interact in a high-energy
space surrounded by large-format graphics activated with mobile
technologies to trigger proximity marketing and shopper marketing
programs.

“We invite brand marketers and retailers to booth #401 to discover the
newest ways to attract shopper attention, drive engagement and,
ultimately, deliver increased sales using a combination of traditional
and mobile-activated solutions,” said Mike Draver, President of Tempt.
“By integrating brand activation points on in-store displays and
signage, brand marketers and retailers can gather data and garner
insights essential to the path to purchase. This is crucial to success
in today’s hyper-competitive, multichannel marketplace.”

Visitors to Tempt’s booth #401 will:

  • Experience the excitement and value that mobile engagement brings to
    in-store marketing using the latest technologies such as beacons,
    geo-location and visual image recognition, including watermarks.
  • Use their own personal mobile device to try out a number of
    interactive experiences, including using image-recognition technology
    to register to win one of several Fitbits or the grand prize, an Apple
    Watch.
  • Learn about Tempt’s one-stop shop solution for integrated design,
    printing, finishing, custom kitting, fulfillment and distribution
    process.
  • Meet keynote speaker Kristi Argyilan, SVP, Media & Guest Engagement at
    Target, immediately following her keynote on Digital Media and the
    Omnichannel Shopper on October 14.
  • Meet keynote speaker Angela Myers, Head of Retail Strategy at Oracle
    Data Cloud, immediately following her keynote on The Circular
    Revolution on October 15.
  • Charge electronic devices while enjoying a fruit-infused water.
  • See the booth’s appearance transform, including new booth graphics and
    new fruit-infused refreshments, as day shifts to evening.

“The booth highlights our ability to develop solutions that command
attention and deliver the results retailers and brand marketers require
in today’s competitive marketplace,” Draver said.

Tempt is part of Quad/Graphics’ total in-store marketing solutions,
which were expanded this year with the acquisition of Marin’s
International, a leader in point-of-sale displays. Marin’s uses a global
network of more than 30 licensees to consultatively sell its patented
product portfolio, including its best-selling Lamà – an instant display
that pops open into position with no assembly required. Quad/Graphics,
which has been a major manufacturer of Marin’s displays in the European
market for the past 10 years, is now authorized to sell Marin’s unique
display systems, too. “As a U.S. licensee of Marin’s point-of-sale
systems, we offer brand marketers and retailers an expanded portfolio of
leading-edge in-store marketing solutions,” said Joel Quadracci,
Chairman, President & CEO. “Now, brand marketers and retailers can
consult with a single, seamlessly integrated company for all their
in-store signage and display needs.”

About Tempt

Tempt™ In-Store Productions (www.tempt-ing.com)
is a Quad/Graphics company that provides in-store programs for many of
the nation’s leading retailers and brand marketers. Headquartered in New
Berlin, Wisconsin, Tempt offers extensive production and structural
design expertise to develop innovative and engaging temporary retail
display programs that engage shoppers and provide a seamless path to
purchase. Our production capabilities coast-to-coast, as well as around
the world, offer an integrated, one-stop solution for global retailers
and brand marketers. From design and prototype services through
large-format printing, finishing customized kit packing, Tempt delivers
in-store destinations that build brand value and enhance the shopping
experience.

About Quad/Graphics

Quad/Graphics (NYSE: QUAD), a leading global provider of print and media
solutions, is redefining print in today’s multichannel media world by
helping marketers and publishers capitalize on print’s ability to
complement and connect with other media channels. With consultative
ideas, worldwide capabilities, leading-edge technology and single-source
simplicity, Quad/Graphics has the resources and knowledge to help a wide
variety of clients in distinct vertical industries, including but not
limited to retail, publishing, insurance, financial and healthcare. The
Company helps clients perform better in today’s rapidly changing world
through innovative solutions that improve efficiencies, reduce costs,
lift response and increase revenue. Quad/Graphics provides a diverse
range of print and related products, services and solutions from
multiple locations throughout North America, Latin America and Europe,
and strategic partnerships in Asia and other parts of the world.

About Marin’s International

Marin’s International is a worldwide leader in the design of patented,
instant foldable display systems for point of sale. It licenses a
portfolio of patents covering the Lamà displays that open immediately
into position without fixtures. Marin’s uses its own salesforce based in
Europe as well as a global network of more than 30 licensees, including
Quad/Graphics, to sell its portfolio of patented products.

Contacts

Quad/Graphics
Claire Ho, 414-566-2955
Director of Corporate
Communications
claire.ho@qg.com