The Cheesecake Factory Doubles Holiday eGift Card Offer with Twice the Rewards for One Day Only, December 21, 2016

Tomorrow, Receive Two eSlice of Joy Cards for Every $25 in eGift
Cards Purchased Online

CALABASAS HILLS, Calif.–(BUSINESS WIRE)–#SliceofJoy—The
Cheesecake Factory^® is spreading extra cheer with double
the rewards for last minute online shoppers tomorrow, Wednesday,
December 21, 2016. For every $25 in eGift Cards purchased online at
shop.thecheesecakefactory.com, guests will receive two eSlice of Joy
Cards – that’s double the reward that The Cheesecake Factory is offering
during the remainder of the holiday season*. An annual favorite to give
and receive, each eSlice of Joy Card is redeemable for one slice of The
Cheesecake Factory’s legendary
cheesecake beginning January 1, 2017, through March 31, 2017. With
more than 30 varieties of world-famous
cheesecakes to choose from, the eSlice of Joy Cards are a sweet
treat to give as a gift or keep for oneself.

*Terms and Conditions:

• Offer available online only at shop.thecheesecakefactory.com
  from 12:00 a.m. PST to 11:59 p.m. PST on Wednesday, December 21, 2016
  (“Promotion Period”).
• $25 eGift Card increments must be purchased in a single transaction to
  qualify for reward.
• The Cheesecake Factory is not responsible for any inability to
  purchase eGift Cards during the Promotion Period, regardless of cause,
  and will not provide rain checks or other “make goods” in the event of
  any such inability.
• eSlice of Joy Cards may be redeemed on a future visit from January 1,
  2017 through March 31, 2017 for one complimentary slice of cheesecake
  or layer cake. One card per guest, per visit.
• May not be used in conjunction with any other discount or offer.
• eSlice of Joy Cards have no cash value. One time use only.
• eSlice of Joy Cards redeemable at The Cheesecake Factory restaurants
  in the United States including Puerto Rico. eSlice of Joy Cards expire
  March 31, 2017.

About The Cheesecake Factory Incorporated

The Cheesecake Factory Incorporated created the upscale casual dining
segment in 1978 with the introduction of its namesake concept. The
Company, through its subsidiaries, owns and operates 208 full-service,
casual dining restaurants throughout the U.S.A. and Puerto Rico,
including 194 restaurants under The Cheesecake Factory® mark; 13
restaurants under the Grand Lux Cafe® mark; and one restaurant under the
RockSugar Pan Asian Kitchen® mark. Internationally, 15 The Cheesecake
Factory® restaurants operate under licensing agreements. The Company’s
bakery division operates two bakery production facilities, in Calabasas
Hills, CA, and Rocky Mount, NC, that produce quality cheesecakes and
other baked products for its restaurants, international licensees and
third-party bakery customers. In 2016, the Company was named to the
FORTUNE Magazine “100 Best Companies to Work For®” list for the third
consecutive year. To learn more about the Company, visit www.thecheesecakefactory.com.

FORTUNE and 100 Best Companies to Work For® are registered trademarks of
Time Inc. and are used under license. From FORTUNE Magazine, March 3,
2016 ©2016 Time Inc. FORTUNE and Time Inc. are not affiliated with, and
do not endorse products or services of, The Cheesecake Factory
Incorporated.

Contacts

Murphy O’Brien Public Relations
Stacy Lewis / Shelby Fox / Jenny
Loeb / Angela Ibarra / Christena Bruchey
310-453-2539
cheesecake@murphyobrien.com