The Cheesecake Factory Makes the Holidays Sweeter with Exclusive Gift Card Offer and Seasonal Cheesecake

Slice of Joy Gift Card Offer and Peppermint Bark Cheesecake Give
Guests More Ways to Celebrate the Season

CALABASAS HILLS, Calif.–(BUSINESS WIRE)–In what has become a time honored holiday tradition, The
Cheesecake Factory® announces the return of its seasonal Peppermint
Bark Cheesecake, available now in restaurant locations nationwide,
alongside its exclusive “Slice of Joy” gift card offer, providing a
delicious incentive to gift card purchasers this holiday season. For
every $25 in gift cards purchased through the end of the year, guests
will be rewarded with a “Slice of Joy” card redeemable for a
complimentary slice of cheesecake January 1 through March 31, 2016*.

With more than 250 menu
selections – all handmade in house with fresh ingredients – and more
than 50 legendary cheesecakes and specialty desserts, a gift card from
The Cheesecake Factory is the perfect gift for anyone on your holiday
gift list. The “Slice of Joy” gift card offer is available exclusively
at The Cheesecake Factory restaurants and online at www.TheCheesecakeFactory.com.

“The holiday season is a perfect time to extend sincere gratitude to our
guests,” said David Overton, Founder and CEO of The Cheesecake Factory.
“To celebrate those who choose to give The Cheesecake Factory gift cards
to family and friends, our annual ‘Slice of Joy’ card is a way for us to
share holiday cheer.”

The Cheesecake Factory’s Peppermint
Bark Cheesecake is a sweet holiday tradition that only comes around
once a year. A white chocolate cheesecake swirled with chunks of
chocolate peppermint bark, topped with white chocolate mousse and
sprinkled with chopped peppermint, this festive dessert is an ideal
complement to any holiday gathering. Individual slices and whole
cheesecakes are available at all Cheesecake Factory restaurant locations
nationwide.

*Slice of Joy Card Offer Terms and Conditions:

• Offer is valid only at The Cheesecake Factory restaurants in the
  United States (including Puerto Rico) and online at www.thecheesecakefactory.com.
• Offer is available in The Cheesecake Factory restaurants only during
  operating hours through December 31, 2015 and online until 12:00 a.m.
  PST (3:00 a.m. EST) on December 31, 2015 (the “Promotion Period”).
• $25 Gift Card increments must be purchased in a single transaction to
  qualify for reward.
• Slice of Joy Card may be redeemed on a future visit to a The
  Cheesecake Factory restaurant located in the United States (including
  Puerto Rico) from January 1, 2016 to March 31, 2016 for one
  complimentary slice of cheesecake or layer cake. One card per guest,
  per visit.
• May not be used in conjunction with any other discount or offer.
• Slice of Joy Card has no cash value. One time use only.
• The Cheesecake Factory is not responsible for any inability to
  purchase Gift Cards during the Promotion Period, regardless of cause,
  and will not provide rain checks or other “make goods” in the event of
  any such inability.

For more information about The Cheesecake Factory, please visit www.TheCheesecakeFactory.com
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About The Cheesecake Factory Incorporated
The Cheesecake
Factory Incorporated created the upscale casual dining segment in 1978
with the introduction of its namesake concept. The Company, through its
subsidiaries, owns and operates 199 full-service, casual dining
restaurants throughout the U.S.A. and Puerto Rico, including 186
restaurants under The Cheesecake Factory® mark; 12 restaurants under the
Grand Lux Cafe® mark; and one restaurant under the RockSugar Pan Asian
Kitchen® mark. Internationally, 10 The Cheesecake Factory® restaurants
operate under licensing agreements. The Company’s bakery division
operates two bakery production facilities, in Calabasas Hills, CA and
Rocky Mount, NC, that produce quality cheesecakes and other baked
products for its restaurants, international licensees and third-party
bakery customers. In 2015, the Company was named to the FORTUNE Magazine
“100 Best Companies to Work For®” list for the second consecutive year.
To learn more about the Company, visit www.thecheesecakefactory.com.

FORTUNE and 100 Best Companies to Work For® are registered trademarks of
Time Inc. and are used under license. From FORTUNE Magazine, March 15,
2015 ©2015 Time Inc. FORTUNE and Time Inc. are not affiliated with, and
do not endorse products or services of, The Cheesecake Factory
Incorporated.

Contacts

Murphy O’Brien Public Relations
Wendi Shapiro / Stephanie Senter /
Jenny Burke / Angela Ibarra
310-453-2539
cheesecake@murphyobrien.com