After a cross-country search, fans to select one musical act to
perform at the LIVE WHOLLYTM Music Festival and
win a $10,000 cash prize
ORANGE, Calif.–(BUSINESS WIRE)–Some stars are discovered by agents, some become famous through social
media — but until now, none have been discovered by a guacamole company.
This summer, the makers of WHOLLY GUACAMOLE® products are
giving one talented act a rare chance in the spotlight — an opening gig
for a concert featuring national recording artists Cold War Kids, and a
cash prize to help make their musical dreams come true.
In June, the brand launched a cross-country tour, hosting open-mic
nights in search of America’s most talented and authentic musicians,
selecting finalists from Nashville to Los Angeles, and a sixth was
chosen from online submissions. The list of finalists includes:
Brad Blackburn, Nashville — A young songwriter, Belmont music
student and native of San Antonio, Blackburn’s classic bluesy style
and smart lyrics impressed the crowd at Nashville’s iconic Bluebird
Mack Sterr and Mark Dennison, Chicago — Originally from Motown,
Sterr’s unique brand of indie/folk/pop brought the house down at
Chicago’s famous Elbo Room. Dennison, who is also from Chicago,
accompanied Sterr’s winning performance on a cajon drum.
Semaj Douglas and Jordan Lorrius, New Orleans — Performing as
Love Evolution, these elementary school teachers’ urban folk sound won
at the NOLA House of Blues.
Nici Peper, Minneapolis — Born and raised in the Midwest, Peper
is an acoustic Americana songbird with soulful and honest lyrics that
enchanted fans at the Riverview Café in Minneapolis.
Vanessa Wheeler, Los Angles — A native of Brazil, Wheeler’s
unique blend of Brazilian beats and California indie sounds captivated
the crowd at the historic El Cid in L.A.
Olivia Thai, Pasadena – Thai is a southern California triple
threat – songwriter, musician and entrepreneur – who came out on top
in the online submissions at livewhollytour.eatwholly.com
Winning performances from each open-mic night winner may be viewed here.
America will vote online for their favorite performances to decide the
grand prize winner, beginning August 21. The winner will travel to Salt
Lake City, Utah, where they will perform an opening set for Cold War
Kids at the LIVE WHOLLYTM Festival, a first-of-its-kind
outdoor music festival on September 17 at the Sandy Amphitheater. The
winner also will receive $10,000 to pursue their musical dream — proving
dreams can come true when you stay authentic.
Each person who casts a vote for their favorite musician is entered for
a chance to win a trip for two to Salt Lake City to see the Cold War
Kids and the winning artist perform at the LIVE WHOLLYTM
The LIVE WHOLLYTM Festival will also include local Salt Lake
City musicians, local cuisine, chef demonstrations — and, of course,
plenty of WHOLLY GUACAMOLE® products. The WHOLLY GUACAMOLE®
brand street team, which is currently bringing their products’ natural
deliciousness to a dozen cities nationwide, will also appear at the LIVE
“We never compromise when it comes to using real ingredients in WHOLLY
GUACAMOLE® products, and the talent we’ve witnessed through
the LIVE WHOLLYTM Tour and Festival has been a true
reflection of the same kind of authenticity,” said Nikki Frisz, brand
manager, Fresherized Foods. “We can’t wait to award one of these
incredible talents with an opportunity of a lifetime and watch them
perform on the big stage in September.”
Fans can interact with WHOLLY GUACAMOLE® products and the
LIVE WHOLLYTM Tour and Festival on Facebook @whollyguacamole
and on Twitter and Instagram at @eatwholly or by following
#LiveWhollyTour and #LiveWhollyFestival. The campaign supporting the
tour includes social media, digital media, experiential marketing and an
Instagram video series.
For additional information on the WHOLLY GUACAMOLE® Brand
LIVE WHOLLYTM Tour and Festival, visit livewhollytour.eatwholly.com.
About Wholly Guacamole:
The WHOLLY GUACAMOLE®
brand is a brand of MegaMex Foods, one of the largest manufacturers of
pre-prepared Mexican food across the country. A global leader in food
safety, quality and innovation, the WHOLLY GUACAMOLE® brand
uses High Pressure Processing (HPP) to create WHOLLY®
products. All WHOLLY GUACAMOLE® products are available
nationwide in the produce or deli section of grocery stores. Products
are made with hand-scooped Hass avocados and are gluten free and kosher
certified. For more information, visit www.eatwholly.com.
For Wholly Guacamole
Tara Niebeling, 952-270-9478