The National Black Public Relations Society Inc. (NBPRS) Opens National Conference with April D. Ryan, Veteran White House Correspondent & Author

Golin’s CEO Fred Cook Joins Other Thought Leaders, Industry Experts,
Authors, Educators and Executive Recruiters In
the Industry’s
Largest and Longest-Running Gathering of PR Pros of Color

CHICAGO–(BUSINESS WIRE)–#PowerPR–April D. Ryan, veteran White House Correspondent and author of The
Presidency in Black & White: My Up-Close View of Three Presidents and
Race in America,
will be a keynote speaker at the 2016 National
Black Public Relations Society, Inc., (NBPRS) national conference, and
will address the theme #PowerPR: Playing to Win.

Ryan will speak at 9 a.m. on October 28, 2016 at the Mid-America Club,
20 East Randolph Drive in the Aon Center, in Chicago, Ill.

Image makers from around the country will converge on Chicago to discuss
trends in public relations, global markets and entrepreneurship, and
hear insights on crafting newsworthy pitches, effective media training,
and building out social media campaigns that engage audiences and drive
brand loyalty.

The Friday schedule also features a general session with Fred Cook, CEO
of Golin and author of Improvise–Unconventional Career Advice from an
Unlikely CEO
and workshops with public relations experts from AT&T,
Burson-Marstellar, Walmart and Ketchum. Special sessions will include
insights of recruiters targeting entry-level, mid-career and senior
level. Master Classes will offer strategies and case studies on
sports and entertainment, social media and global public relations.
Additionally, there will be high-energy Playing to Win sessions
on crisis communications, the job search and entrepreneurship.

The Thursday schedule features a day-long session where delegates will
hear best practices for communicating effectively with the police, the
media and other stakeholders during a crisis at a pre-conference, from
8:30 a.m.–4:30 p.m. at 303 W. Wacker Drive.

The early-bird registration rate for both days for professionals is $299
per person. The Thursday pre-conference only rate is $149 for students.
Conference organizers have negotiated a special room rate of $189 plus
tax per person at the Fairmont Hotel for Thursday and Friday nights,
which is available until September 30.

“This year we’re offering a full slate of workshops and seminars to help
PR professionals at every level strengthen key skills and strategies to
succeed at work and in business,” said Neil Foote, NBPRS’ president. “We
are continuing our efforts to make sure the industry makes good on their
diversity promises and programs. Whether you’re entering your first job,
transitioning from another profession, or a mid or senior-level
communicator, the conference is designed to provide you with insights,
skills and networking opportunities to take you to your next level.
We’re playing to win.”

Raschanda Hall, president of the Chicago NBPRS chapter and director of
global relations for BusinessWire, said, “We’re excited to host the
national conference here in our city. We’ve been working extremely hard
to create a packed program that will give professionals information and
tools they can use in their jobs everyday.”

Our sponsors this year include (alphabetical order) BusinessWire,
Edelman, Golin, Burson-Marstellar, Flowers Communication Group and

Last year, NBPRS released its groundbreaking white paper, 2015 State of
the PR Industry: Defining & Delivering on the Promise of Diversity and
will present progress on efforts to move toward greater equity, parity
and diversity. The Summit which was held in Washington D.C., surveyed
best practices from corporate communication leaders, challenged some of
the nation’s top public relations agencies to intensify their diversity
efforts, and concluded with a four-point program focused on jobs and
small business advocacy; training and education; alliance and
partnerships; and thought leadership.

For more information, visit

About the National Black Public Relations Society Inc. (NBPRS)

Since its founding in 1998, the National Black Public Relations Society
Inc., (NBPRS) has served as an advocate for black professionals in the
public relations, media relations, corporate communications, investor
relations, government affairs, community relations and related fields.
Run by professionals for professionals, NBPRS addresses the diverse
needs of its members through programs and partnerships that provide
cultural and competitive advantages. NBPRS has chapters in the major
media markets and offers peer-to-peer support, mentorship, networking,
job opportunities, internships, and career advancement strategies for
professionals engaged in corporate, government, agency, non-profit, and
private practice. The organization is more than 500 members strong.


Monica Peters
Hyman, 551-697-8202