The St. Regis Mexico City Becomes First Hotel to Appoint the Role of Chief Millennials Officer

Award-winning Hotel Pioneers Best Practices and Approaches to
Leading the Millennial Generation

MEXICO CITY–(BUSINESS WIRE)–Bernard de Villèle, director general of The St. Regis Mexico City, the
cosmopolitan hotel setting the highest standard for luxury and bespoke
service in Mexico, introduced today the hotel’s newest position of Chief
Millennials Officer (CMO) in response to the needs of this important
demographic.

With more than 57.5 percent of millennial associates currently working
at the iconic hotel in Mexico City, in addition to the fact that 32
percent of the hotel’s worldwide guests fall under this age range of 18
to 33-years-old, The St. Regis Mexico City believes that now, more than
ever, is a pivotal moment to create the special role of CMO.

“As we look into the future of our hotel, identifying the best practices
to lead our millennial associates will be key to The St. Regis Mexico
City as we continue to represent the best address in this beautiful
capital city” said Bernard de Villèle. “We are inspired every day by how
this particular generation creates new, unique, and innovative ways for
the hotel to engage with our youngest guests on a personal level.”

The new role will be led by 26-year-old, Alejandra Ramirez, who as a
millennial, is the ideal candidate to bring a distinctive level of
understanding and connection with today’s millennials. With a degree in
Hotel Management from the prestigious Cessa University in Mexico City,
Ramirez has worked in the Human Resources Department for the past three
years as Talent Acquisition Manager at The St. Regis Mexico City. In her
new role of CMO, Ramirez will drive the hotel’s efforts in catering to
the millennial generation and identify various approaches and services
to better understand what is important and significant for young
travelers. Ramirez will also be responsible in conducting monthly
meetings with the millennial workforce in an effort to identify any
generational challenges that may arise at work, and learn the best
practices to lead and collaborate with each employee, creating an
inspirational environment where they can grow and flourish in their
career.

For more information about The St. Regis Mexico City or to make
reservations, please visit www.stregis.com/mexicocity
or call 888-625-5144.

About The St. Regis Mexico City

Located at the historic Paseo De La Reforma, The St. Regis Mexico City
embodies the best of hospitality. This elegant 31-story building,
designed by legendary architect Cesar Pelli, features 189 captivating
guestrooms, including 35 suites, and The St. Regis and Astor Suites,
each with a gorgeous view of the bustling metropolis below. Each room
includes King or Queen sized beds, high speed internet access, oversized
flatscreen TVs, in-room digital movie systems, three telephones,
generous work space, and a private safe. The centrally located hotel
caters to both the leisure crowd, with its renowned Remède Spa & Fitness
Center, exclusive to St. Regis brands around the world, and to the
business set, with its extensive event facilities including the
7,670-square-foot, modular Astor Ballroom, a 2,000-square-foot Diamond
Ballroom, and four large breakout rooms. The St. Regis Mexico City,
Paseo De La Reforma 439, Colonia Cuauhtemoc, Mexico City 06500, Mexico.
Phone: (51) (55) 5228 1818, www.stregis.com/mexicocity,
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About Starwood Hotels & Resorts Worldwide, Inc.

Starwood
Hotels & Resorts Worldwide, Inc.
is one of the leading hotel and
leisure companies in the world with more than 1,200 properties in some
100 countries and over 180,000 employees at its owned and managed
properties. Starwood is a fully integrated owner, operator and
franchisor of hotels, resorts and residences with the following
internationally renowned brands: St.
Regis
®, The
Luxury Collection
®, W®,
Westin®,
Le
Méridien
®, Sheraton®,
Four
Points
® by Sheraton, Aloft®,
Element®
and the recently introduced Tribute
Portfolio
™. The Company boasts one of the industry’s leading loyalty
programs, Starwood
Preferred Guest
(SPG®), allowing members to earn and
redeem points for room stays, room upgrades and flights, with no
blackout dates. Starwood recently announced plans to spin off its
Starwood Vacation Ownership, Inc. business, a premier provider of
world-class vacation experiences through villa-style resorts and
privileged access to Starwood brands, into a standalone public company
by the end of 2015. For more information, please visit www.starwoodhotels.com.

Contacts

Glodow Nead Communications
Erin Wickman, Hilary Burns, Lesley
Duckworth, or Christine Lin, 415-394-6500
SRMC@glodownead.com